TED Initiatives » Ads Worth Spreading

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Nokia

The World’s Smallest Stop-motion Character Animation

01:37

We love how this ad brings showcase and entertainment together, demonstrating a new smartphone's imaging capabilities through a magical, microscopic animation. (Fun fact: this ad holds a Guinness World Record as the smallest stop-motion animated film.)

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Target

Target Kaleidoscopic Fashion Spectacular

05:31

This astonishing and beatifully executed live fashion show simply mesmerized us -- and the thousands who gathered to watch on the streets below. An ingenious way to promote a product, while engaging viewers in a tangible experience.

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Savory Institute

Changing Our Future

03:43

Our judges were captivated by this provocative, conversation-style ad, which reveals the little-known key to reversing a devastating environmental problem.

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Topsy Foundation

Selinah

01:35

We're all familiar with the specter of AIDS: in months, the victim can waste away before our very eyes. Yet few are aware of the effectiveness of anti-retroviral medicine. This ad makes that potential vividly, visually clear -- demonstrating a real hope to those who suffer from AIDS.

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Hornbach and HEIMAT

The Infinite House

03:00

We love the magical, atmospheric style with which this ad presents a single idea that has the potential to make the world a better place.

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Chrysler

Born of Fire

02:01

In this spot, a classic American car-maker repositions the luxury automobile -- and, at the same time, re-brands a troubled city. Our judging panel loved the powerful, authentic tone of this love letter to the city of Detroit.

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Nike Foundation

Girl Effect: The Clock is Ticking

03:04

This ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause. It sheds light -- and hope -- on one of the most overlooked, yet promising, assets on this planet: 12-year-old girls.

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Dulux

Dulux Walls

02:00

One of our judges wrote, "This is the perfect project for a paint brand to invest in." More importantly, it moved us with its uplifting message that life is better in color -- and there is nothing that a fresh coat of paint can't make better.

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Intel

The Chase

01:55

This ad makes a tech product demo as exciting as an action film -- rolling all the different things one microprocessor can do into a single cinematic experience.

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Batelco

Infinity

03:37

We loved this ad's smart use of social media to engage tens of thousands in a journey through the random interconnectivity of modern life. The film was originally delivered through a Facebook app that incorporated users' webcams, and displayed their pictures on TV screens throughout the Persian Gulf.