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11.18.2003
CBS PLACES FIRST IN VIEWERS, HOUSEHOLDS, ADULTS 25-54 AND IS SECOND IN ADULTS 18-49

November 18, 2003

CBS PLACES FIRST IN VIEWERS, HOUSEHOLDS, ADULTS 25-54 AND IS SECOND IN ADULTS 18-49

CBS Is Now the Season Leader in its Target Adult 25-54 Demographic

CBS Is The Only Network To Post Across-the-Board Increases Versus Last Year

"CSI: Crime Scene Investigation" Is The No. 1 Program in Viewers and Key Demographics

CBS Has The Top Three Programs For the Second Consecutive Week with "CSI," "Survivor: Pearl Islands" and "The Andy Griffith Show Reunion: Back to Mayberry"

"Survivor" Tops "Friends" For The Third Consecutive Week With Its Most Watched Episode of the Season

CBS Leads the November Sweep in Viewers, Households, Adults 25-54 and Is Second In Adults 18-49, Just -0.2 Rating Points From First and Is The Only Network Up From Last Year

CBS dominated the week in viewers, households, adults 25-54 and placed second in adults 18-49 and was the only network to post year-to-year across-the-board increases, according to Nielsen ratings for the week ending Nov. 16, week eight of the 2003-2004 season.

CBS is now first for the season in adults 25-54 (5.1/12), the Network's target demographic, having moved ahead of NBC. This time last year, CBS trailed NBC by -0.5 rating point. CBS was the only network to show gains versus last year while the other networks flat or down. ?

For the third consecutive week, CBS had the top three most watched programs, led by CSI: CRIME SCENE INVESTIGATION, the top program in viewers, households, adults 25-54 and adults 18-49; SURVIVOR: PEARL ISLANDS, which attracted its largest audience of the season and beat "Friends" for the third consecutive week, and THE ANDY GRIFFITH SHOW REUNION, CBS's most watched entertainment program in the time period since 1995.

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For the week in viewers, CBS (14.14m) easily outpaced NBC (11.23m), ABC (10.38m) and FOX (7.50m). Season-to-date, CBS (13.43m) is first in viewers followed by NBC (11.12m), FOX (10.96m) and ABC (9.75m). ?
In households, CBS (9.2/15) enjoyed a +23% advantage over NBC (7.5/12), +35% over ABC (6.8/11) and +92% over FOX (4.8/08). Season-to-date, CBS (8.8/14) has a +17% advantage over NBC (7.5/12), +24% ahead of FOX (7.1/11) and +38% ahead of ABC (6.4/10). ?
CBS was first or second in viewers every night last week, for the third consecutive week. CBS was first on Monday, Tuesday, Thursday, Friday, Saturday and Sunday, second on Wednesday. ?
CBS was first in adults 25-54 (5.1/13, the demographic most important to advertisers*), women 25-54 (6.0/14), men 25-54 (4.2/11) and tied for second in adults 18-49 (4.0/11, with ABC). CBS averaged 5.19m adults 18-49 last week while ABC posted 5.13m. CBS was first in adults 25-54 and women 25-54 for the second week in a row and first in men 25-54 for the third consecutive week. Compared to the same week last year, CBS was up +10% in both households and adults 35-64, +6% in adults 25-54, +11% in women 25-54, +2% in men 25-54 and +3% in adults 18-49. CBS is the only network this week to post gains in adults 18-49 and adults 25-54.

In the first 18 nights of the November sweep, CBS is first in households (9.5/15), viewers (14.75m), adults 25-54 (5.4/13) and second in adults 18-49 (4.2/11, -0.2 behind NBC). CBS is the only network posting gains from last year, up +9% in households, +8% in adults 25-54, +2% in adults 18-49 and adding 1.54m viewers. ?

? THE ANDY GRIFFITH SHOW REUNION: BACK TO MAYBERRY (13.5/21, 21.64m) was first in viewers, households, adults 25-54 (6.7/16) and adults 18-49 (4.7/13). THE ANDY GRIFFITH SHOW REUNION is the night's highest rated and most watched program, topping ABC's highly promoted interview with Jessica Lynch. This is CBS's most watched entertainment broadcast in the time period since November 28, 1995 ("Rudolph the Red-Nosed Reindeer," 23.41m). Excluding award shows, it was the most watched special on ANY network this season or last season. It was the most watched non-award show special since CAROL BURNETT on November 26, 2001.

? EVERYBODY LOVES RAYMOND was first in households (12.3/18), viewers (19.25m), adults 25-54 (7.8/17) and second behind football in adults 18-49 (6.2/15). EVERYBODY LOVES RAYMOND posted its best households, viewer, adults 18-49 and adults 25-54 delivery since its 9/22/03 season premiere. ?
? CSI: MIAMI was second behind football in households (12.0/19), viewers (18.44m), adults 25-54 (8.3/19) and adults 18-49 (6.8/17). CSI: MIAMI beat "Average Joe" in by +99% in viewers (18.44m vs. 9.28m), +48% in adults 18-49 (6.8/17 vs. 4.6/12) and +66% in adults 25-54 (8.3/19 vs. 5.0/12). ?

? THE KING OF QUEENS won its time period in viewers (12.70m), tied for first in men 25-54 (4.3/10, with NBC) and was second in adults 25-54 (5.4/12), women 25-54 (6.3/13), adults 18-49 (4.5/11), all ahead of FOX and NBC. This is THE KING OF QUEENS best viewer, adults 18-49 and adults 25-54 performance since its Oct. 1 season premiere. KING OF QUEENS drew more viewers than "Scrubs" and outperformed "The O.C." in adults 18-49. ?
? SURVIVOR: PEARL ISLANDS was first in viewers (22.10m), adults 25-54 (9.9/23), second in households (12.6/19, -0.1 behind NBC) and adults 18-49 (8.3/21). SURVIVOR won both half-hours in viewers for the third consecutive week, again topping "Friends" at 8:00 PM (21.04m vs. 20.23m). This is SURVIVOR: PEARL ISLANDS' best delivery in households and viewers to date, matches the best delivery in adults 25-54 (equaling the 9/18/03 90 minute premiere) and posts the best delivery in adults 18-49 since the 90-minute premiere. SURVIVOR was the second most watched program of the night. ???
? CSI: CRIME SCENE INVESTIGATION dominated its time period in households (17.8/27), viewers (29.27m), adults 18-34 (7.7/21), adults 18-49 (10.5/25) and adults 25-54 (12.9/28). CSI was the night's top rated program in households, adults 25-54 and adults 18-49 and the night's most watched program. CSI (29.27m) attracted more viewers 9:00-10:00PM in than NBC (14.12m), ABC (9.08m) and FOX (3.02m) combined (26.23m) and more adults 25-54 (12.9/28 vs. 12.3/27, +5% CBS advantage). ?
? WITHOUT A TRACE was second in households (10.9/18), viewers (16.32m), adults 18-49 (5.4/14) and adults 25-54 (6.5/15).

? JOAN OF ARCADIA won its time period in households (7.3/13), viewers (11.33m), adults 25-54 (3.7/11), women 25-54 (4.5/12) and men 25-54 (2.9/09). JOAN has finished first in its time period every week this season in viewers and adults 25-54. ?
? JAG won its time period in households (8.7/15), viewers (13.60m) and adults 25-54 (3.5/10). JAG was the top rated and most watched program of the night. JAG matches its best delivery this season in households and posts its most watched episode since the season premiere. ?
? COLD CASE won its time period in households (9.2/14) and viewers (13.90m). ?
? CSI SUNDAY SPECIAL (S) (R) won its time period in households (9.2/14), viewers (14.01m), men 25-54 (5.0/11) and was second in adults 25-54 (5.7/13, -0.2 behind ABC), women 25-54 (6.4/14) and adults 18-49 (4.7/11). This encore of the two part CSI season premiere beat the first run "Law & Order: Criminal Intent" from 9:00-10:00PM in households (8.7/13 vs. 8.4/12), viewers (13.16m vs. 12.54m), adults 25-54 (5.3/11 vs. 5.1/10) and tied in adults 18-49 (4.2/10 each). The 10:00-11:00PM portion of CSI SUNDAY SPECIAL won its time period (beating the "American Music Awards") in households, viewers, adults 25-54 and adults 18-49. ?

CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (29.27m), #2 SURVIVOR: PEARL ISLAND (22.10m), #3 ANDY GRIFFITH SHOW REUNION (S) (21.64m), #6 EVERYBODY LOVES RAYMOND (19.25m), #9 CSI: MIAMI (18.44m), #11 WITHOUT A TRACE (16.32m), #12 TWO AND A HALF MEN (15.82m), #16 CSI SUNDAY SPECIAL (S) (R) (14.01m), #17 COLD CASE (13.90m), #18 JAG (13.60m), #19 STILL STANDING (13.09m), #22 60 MINUTES (12.86m), #26 KING OF QUEENS (12.70m) and #28 THE GUARDIAN (12.62m). ?

National Nielsen Summary for the week ending Nov. 16:

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%

(See Note to Editors below) Week #8 of 2002-03 Season (ending Nov. 16):

CBS     9.2/15  1       14,142  1       5.1     1       4.0     2       6.8     1       2.6     4
NBC     7.5/12  2       11,229  2       4.9     2       4.3     1       5.4     2       3.6     1
ABC     6.8/11  3       10,379  3       4.5     3       4.0     2       4.8     3       3.3     3
FOX     4.8/8   4       7,496   4       3.2     4       3.3     4       2.8     4       3.6     1

Same Week Year Ago:

CBS     8.4/13  2       12,727  2       4.8     2       3.9     3       6.2     2       2.7     4
NBC     9.0/14  1       13,575  1       5.8     1       5.1     1       6.6     1       4.6     1
ABC     6.8/11  3       10,594  3       4.5     3       4.1     2       4.8     3       3.5     3
FOX     4.7/7   4       7,674   4       3.3     4       3.4     4       2.9     4       3.6     2

Percent Change:

CBS     +10%            +11%            +6%             +3%             +10%            -4%     
NBC     -17%            -17%            -16%            -16%            -18%            -22%    
ABC     n.c.            -2%             n.c.            -2%             n.c.            -6%     
FOX     +2%             -2%             -3%             -3%             -3%             n.c.                            

2003-04 Season-to-Date (9/22/03-11/16/03):

CBS     8.8/14  1       13,426  1       5.0     1       3.8     3       6.5     1       2.5     4
NBC     7.5/12  2       11,117  2       4.9     2       4.3     1       5.3     2       3.7     2
ABC     6.4/10  4       9,749   4       4.2     4       3.7     4       4.6     3       3.0     3
FOX     7.1/11  3       10,959  3       4.5     3       4.2     2       4.5     4       3.9     1

Same period year ago:

CBS     8.7/14  1       13,177  1       5.0     2       4.1     2       6.5     1       2.9     4
NBC     8.4/14  2       12,630  2       5.5     1       4.9     1       6.1     2       4.4     1
ABC     6.4/10  3       9,934   3       4.3     3       3.9     3       4.5     3       3.4     3       
FOX     6.2/10  4       9,820   4       4.0     4       3.8     4       4.1     4       3.5     2                                                                                       

Percent Change:

CBS     +1%             +2%             n.c.            -7%             n.c.            -14%    
NBC     -11%            -12%            -11%            -12%            -13%            -16%    
ABC     n.c.            -2%             -2%             -5%             +2%             -12%
FOX     +15%            +12%            +13%            +11%            +10%            +11%                            
        [NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/Mediapost on-line survey conducted in Summer 2003.  Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]                                                                                                       

P R I M E T I M E
NOVEMBER 2003 SWEEP: 18 DAYS

10/30/03-11/16/03 10/31/02-11/17/02 Rtg % vs N02

NTI

HOUSEHOLDS

 CBS                        9.5/15  #1        8.7/14  #1             +9%
 NBC                       7.6/12  #2        8.7/14  #1            -13%
 ABC                       6.4/10  #3        6.5/11  #3             -2%
 FOX                        4.6/7   #4         4.8/8   #4             -4%
 WB                          2.7/4  #5         2.8/4   #5             -4%
 UPN                        2.5/4  #6         2.6/4   #6             -4%

PERSONS 2+ (Millions)

 CBS                         14.75  #1         13.21   #2            +12%
 NBC                        11.42  #2         13.26   #1            -14%
 ABC                         9.72   #3          10.17  #3             -4%
 FOX                         7.14   #4            7.83  #4             -9%
  WB                          4.05  #5             4.48  #5            -10%
 UPN                         3.77  #6             4.23  #6            -11%

ADULTS 25-54

 CBS                        5.4/13  #1        5.0/12  #2             +8%
 NBC                       5.0/12  #2        5.7/14  #1            -12%
 ABC                       4.1/10  #3        4.2/10  #3             -2%
 FOX                        3.1/7   #4          3.4/8  #4             -9%
 WB                          1.6/4   #5          1.9/4  #5             -16%
 UPN                        1.6/4   #5          1.8/4  #6             -11%

ADULTS 18-49

 CBS                       4.2/11  #2         4.1/11  #2              +2%
 NBC                       4.4/12  #1         5.1/13  #1            -14%
 ABC                       3.5/10  #3        3.8/10  #3              -8%
 FOX                         3.1/8  #4         3.5/9   #4             -11%
 WB                          1.6/4  #5          1.9/5  #5             -16%
 UPN                         1.6/4  #5         1.8/5  #6             -11%

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000)        Rtg/Sh                          
1.      CSI: CRIME SCENE                        CBS     29270           17.8/27 #1
INVESTIGATION                                   
2.      SURVIVOR: PEARL                 CBS     22096           12.6/19 #6
ISLANDS 
3.      ANDY GRIFFITH SHOW      S       CBS     21638           13.5/21 #2
REUNION                 
4.      ER                                      NBC     20655           13.5/22 #2
5.      Friends                         NBC     20214           13.2/21 #4
6.      EVERYBODY LOVES                 CBS     19250           12.3/18 #8
RAYMOND                                 
7.      Law And Order                   NBC     18925           12.7/21 #5
8.      NFL Monday Night Football:              ABC     18882           12.5/21 #7
Philadelphia @ Green Bay                
9.      CSI: MIAMI                              CBS     18440           12.0/19 #9
10.     Friends 11/13                   R, S    NBC     18033           11.9/18 #10
11.     WITHOUT A TRACE         CBS     16322           10.9/18 #11
12.     TWO AND A HALF MEN              CBS     15817           10.1/15 #14
13.     Primetime Special Edition-      S       ABC     15681           10.6/17 #12
11/11                                   
14.     Will & Grace                            NBC     15213           10.3/16 #13
15.     NFL Monday Pre-Kick             ABC     14469           9.6/15          #15
16.     CSI: CRIME SCENE                R, S    CBS     14012           9.2/14          #16

INVESTIGATION
SUNDAY SPECIAL

17.     COLD CASE                               CBS     13901           9.2/14          #16
18.     JAG                                     CBS     13601           8.7/15          #19
19.     STILL STANDING                  CBS     13091           8.3/12          #27
20.     Law And Order: SVU                      NBC     12985           8.9/15          #18
21.     Fear Factor                             NBC     12921           7.6/12          #35
22.     60 MINUTES                              CBS     12858           8.6/14          #21
23.     FOX NFL Sunday- Post:           FOX.    12789           8.2/14          #30
Various Teams and Times                         
24.     American Music Awards   S       ABC     12774           8.1/12          #31
25.     The Simpsons                            FOX     12740           7.3/11          #40             
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Press Contact:  Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com
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