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03.09.2004
CBS IS FIRST IN VIEWERS AND HOUSEHOLDS AND SECOND IN ADULTS 25-54

March 9, 2004

CBS IS FIRST IN VIEWERS AND HOUSEHOLDS AND SECOND IN ADULTS 25-54

Jerry Bruckheimer's "CSI: Crime Scene Investigation," "CSI: Miami," "Without a Trace" and "Cold Case" Are The Week's Top Four Dramas

A Rebroadcast of "CSI" Has More Viewers Than a First-Run "The Apprentice"

"Without a Trace" Rebroadcast Outdelivers Its First-Run Broadcast in Viewers and Key Demographics

"Survivor: All-Stars" Attracts The Largest Audience For a Regularly Scheduled "Survivor" in a Year

"Two and a Half Men" Builds on Its "Raymond" Lead-In By +3% in Adults 18-49 And Retains All of Its Adult 25-54 Lead-In

?CBS placed first in viewers and households, second in its target demographic of adults 25-54 and had the week's top four most watched dramas -- CSI: CRIME SCENE INVESTIGATION, CSI: MIAMI, WITHOUT A TRACE and COLD CASE -- in the week ending March 7, week 24 of the 2003-2004 season.

In viewers, CBS (12.50m) topped NBC (11.06m), FOX (9.85m) and ABC (8.64m). Season-to-date, CBS (13.66m) is first in viewers followed by NBC (10.97m), FOX (9.85m) and ABC (9.54m). ?
In households, CBS (8.2/13) was +11% ahead of NBC (7.4/12), +37% ahead of FOX (6.0/10), +46% and ahead of ABC (5.6/09). Season-to-date, CBS (8.8/14) has a +22% advantage over NBC (7.2/12) and +42% ahead of both ABC and FOX (6.2/10, each). ?
CBS was first on Monday, Thursday and Sunday while second on Tuesday, Friday and Saturday. ?
CBS was placed second for the week in its target demographic of adults 25-54 (4.5/11) and women 25-54 (5.3/12). Compared to the same week last year, CBS was up +14% in households, +5% in adults 25-54, +8% in women 25-54, +6% in both men 25-54 and adults 18-49 and +9% in adults 35-64. ?
Season-to-date, CBS (5.1/12) is first in adults 25-54 with a +0.3 advantage over NBC. This time last year, CBS trailed NBC by -0.3 rating point. CBS is tied for second in adults 18-49 (4.0/11, with FOX) and -0.3 behind NBC. This time last year, CBS was tied for third with ABC, -0.2 behind FOX and -0.6 behind NBC. ???
CSI: CRIME SCENE INVESTIGATION (R) was first in households (14.5/22), viewers (22.74m), second in adults 25-54 (9.3/20) and adults 18-49 (7.5/18). CSI topped "The Apprentice" by +12% in households (14.5/22 vs. 12.9/19) and by just over 2.5 million viewers (22.74m vs. 20.22m, +2.52m viewers). ?
WITHOUT A TRACE (R) was first in viewers (17.46m) and second in households (11.5/19), adults 25-54 (6.8/16) and adults 18-49 (5.3/14). This rebroadcast out performed the original airing (10/30/03) by +10% in households (from 10.5/17), +11% in adults 25-54 (from 6.1/15), +13% in adults 18-49 (from 4.7/12) and added +1.87m viewers. This is the most watched and highest rated in households, adults 18-49 and adults 25-54 performance for a rebroadcast of WITHOUT A TRACE.

SURVIVOR: ALL-STARS was first in households (13.6/21), viewers (23.30m), adults 25-54 (10.3/25) and adults 18-49 (8.8/24). At 8:30PM, against a first-run episode of "Will & Grace," SURVIVOR surged +9% in households (14.2/22 from 13.0/20), +15% in adults 25-54 (11.0/25 from 9.6/24), +16% in adults 18-49 (9.5/24 from 8.2/23) and added +2.37m viewers (24.49m from 22.12m). This is the most watched regularly scheduled episode of SURVIVOR since the 3/6/03 broadcast (which was delayed due to a presidential press conference), the highest rated in households since 1/10/02 (SURVIVOR: AFRICA finale). ?
TWO AND A HALF MEN was first in households (10.8/16), viewers (17.10m), adults 25-54 (7.6/16) and adults 18-49 (6.4/15). TWO AND A HALF MEN retained 100% of its RAYMOND adults 25-54 lead-in and built on its adults 18-49 lead-in by +3%.

EVERYBODY LOVES RAYMOND was first in households (11.1/16), viewers (17.80m), adults 25-54 (7.6/16) and adults 18-49 (6.2/15). ?
? CSI: MIAMI was first in households (12.9/20), viewers (19.90m), adults 25-54 (8.8/20) and tied for first in adults 18-49 (7.3/18, with NBC). CSI: MIAMI was Mondays top program in households, viewers and adults 25-54.

COLD CASE was first in households (10.3/16), viewers (15.98m) and adults 25-54 (5.1/12) and was Sunday's most watched program. ???
CBS top programs of the week: #2 SURVIVOR: ALL-STARS (an average of 23.30m viewers), #3 CSI: CRIME SCENE INVESTIGATION (R) (22.74m), #5 CSI: MIAMI (19.90m), #8 EVERYBODY LOVES RAYMOND (17.80m), #9 WITHOUT A TRACE (R) (17.46m), #10 TWO AND A HALF MEN (17.10m), #13 COLD CASE (15.98m), #21 NAVY NCIS (12.82m), #24 60 MINUTES (12.21m), #25 JUDGING AMY (11.99m), #26 EVERYBODY LOVES RAYMOND SPECIAL (R) (S) (11.50m), #28 THE KING OF QUEENS (11.10m), #29 THE GUARDIAN (11.08m) and #30 STILL STANDING (10.97m). ?

National Nielsen Summary for the week ending March 7, 2004:

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%      

(See Note to Editors below) Week #24 of 2003-04 Season (ending March 7):

CBS     8.2/13  1       12,495  1       4.5     2       3.6     3       6.0     1       2.5     3
NBC     7.4/12  2       11,063  2       5.0     1       4.3     1       5.3     2       3.7     2
ABC     5.6/9   4       8,640   4       3.7     4       3.0     4       4.1     3       2.4     4
FOX     6.010   3       9,852   3       4.2     3       4.2     2       3.6     4       4.5     1

Same Week Year Ago:

CBS     7.2/12  1       11,044  1       4.3     3       3.4     3       5.5     1       2.2     4
NBC     7.1/12  2       10,700  2       4.7     1       4.1     2       5.2     2       3.5     2
ABC     5.5/9   4       8,670   4       3.6     4       3.2     4       3.8     3       2.6     3
FOX     6.0/10  3       10,053  3       4.4     2       4.5     1       3.8     3       4.6     1

Percent Change:

CBS     +14%            +13%            +5%             +6%             +9%             +14%    
NBC     +4%             +3%             +6%             +5%             +2%             +6%     
ABC     +2%             n.c.            +3%             -6%             +8%             -8%     
FOX     n.c.            -2%             -5%             -7%             -5%             -2%                                                                                                                                     

2003-04 Season-to-Date (9/22/03-3/7/04):

CBS     8.8/14  1       13,663  1       5.1     1       4.0     2       6.5     1       2.8     3
NBC     7.2/12  2       10,971  2       4.8     2       4.3     1       5.2     2       3.6     2
ABC     6.2/10  3       9,544   4       4.0     4       3.5     4       4.4     3       2.8     3
FOX     6.2/10  3       9,849   3       4.2     3       4.0     2       3.9     4       3.9     1

Same period year ago:

CBS     8.5/14  1       12,902  1       4.9     2       4.0     3       6.3     1       2.8     4
NBC     7.8/13  2       11,828  2       5.2     1       4.6     1       5.7     2       4.0     2
ABC     6.6/11  3       10,561  3       4.5     3       4.0     3       4.7     3       3.4     3       
FOX     6.0/10  4       9,894   4       4.2     4       4.2     2       3.9     4       4.2     1       

Percent Change:

CBS     +4%             +6%             +4%             n.c.            +3%              n.c.           
NBC     -8%             -7%             -8%             -7%             -9%             -10%            
ABC     -6%             -10%            -11%            -13%            -6%             -18%
FOX     +3%             n.c.            n.c.            -5%             n.c.            -7%                                     

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000)        Rtg/Sh                          
1.      American Idol- Tuesday          FOX     25480           14.5/22 #1
2.      SURVIVOR: ALL-STARS             CBS     23304           13.6/21 #3
3.      CSI: CRIME SCENE                R       CBS     22739           14.5/22 #1
INVESTIGATION           
4.      The Apprentice 1/8                      NBC     20215           12.9/19 #4
5.      CSI: MIAMI                              CBS     19900           12.9/20 #4
6.      American Idol: Uncut,   S       FOX     19687           11.4/17 #8
Uncensored, and Untalented              
7.      American Idol- Wednesday                FOX     19313           11.4/18 #8
8.      EVERYBODY LOVES                 CBS     17797           11.1/16 #11
RAYMOND                                 
9.      WITHOUT A TRACE R       CBS     17461           11.5/19 #7
10.     TWO AND A HALF MEN              CBS     17100           10.8/16 #12
11.     Friends                 R       NBC     17000           11.2/18 #10
12.     Princess Diana: The Secret      S       NBC     16826           11.8/19 #6
Tapes 1                 
13.     COLD CASE                               CBS     15981           10.3/16 #13
14.     Will & Grace                            NBC     15323           10.2/15 #14
15.     Law And Order: Criminal                 NBC     14992           9.6/15          #16
Intent  
16.     Law And Order                   NBC     14607           10.0/17 #15
17.     Average Joe: Hawaii                     NBC     14070           9.3/15          #17
18.     Stephen King's Kingdom  P       ABC     14056           8.7/14          #18
Hospital                                
19.     Fear Factor                             NBC     12982           7.5/11          #25
20.     Las Vegas                               NBC     12969           8.1/12          #24
21.     NAVY NCIS                               CBS     12819           8.2/13          #23
22.     Crossing Jordan         P       NBC     12794           8.4/14          #20
23.     Law And Order: SVU                      NBC     12447           8.4/14          #20
24.     60 MINUTES                              CBS     12210           8.3/14          #22
25.     JUDGING AMY                     CBS     11986           8.5/14          #19

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Press Contact:  Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com
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