WINNER: Meals & Entrees
It Takes Two
Working in tandem, Richelieu Foods’ pizza plants
in Ohio and Wisconsin are a productivity powerhouse.
Although R&FF traditionally honors only one plant each year in each
of our six categories, we made an exception this year for Richelieu Foods
Inc. of Braintree, Mass. After all, like bologna without bread, the
company’s Beaver Dam, Wis., plant would be lost without the building
blocks provided by its Washington Court House, Ohio, counterpart. Together,
the two plants are a productivity powerhouse — producing as many as
144,000 (12,000 cases of 12) private-label, contract-packaged and branded
frozen pizzas a day. (The Beaver Dam facility also produces prepared salads
and deli items.)
These two plants’ achievements also resulted in
Richelieu’s selection last year as “Pizza Manufacturer of the
Year” by Snack Food & Wholesale
Bakery magazine, an R&FF sister publication.
“Over the past few years, our Beaver Dam plant
has tripled its pizza production volume and, at the same time, reduced
labor costs by 25 percent — all while increasing the complexity of
the product mix,” says Jim Campbell, general manager of the Beaver
Dam facility. “This includes the addition of such products as organic
and brick-oven-style pizza.”
For its part, the Washington Court House plant has
perfected a unique cold press process to stamp out a wide variety of crusts — ranging from extra thin to self-rising and
everything in between — sporting a number of edge treatments.
The process begins with 500-pound batches of dough
— produced from organic, conventional or whole-wheat flour —
which are mixed and then divided into small balls before they are rounded
and dropped into an ambient bucket for several minutes. After they are
treated to a vegetable oil coating, the balls are pressed into pans that
feature cavities with the specific dimensions for the type of crust being
produced. Unlike many other pizza processing facilities, the Washington
Court House plant applies no heat to the presses or pans during the
process.
The finished crusts — to the tune of more than
1.7 million 12-count cases annually — either are refrigerated or
frozen and shipped almost daily to the Beaver Dam plant for topping, notes
Vincent Fantegrossi, Richelieu’s president and chief executive
officer.
In addition to being a productivity standout, the
Beaver Dam plant boasts the flexibility necessary to respond rapidly to
customer needs.
“The Beaver Dam plant is very customer-focused
and is especially responsive to the changing tastes in retail pizza and
salads,” Campbell stresses. “We are proud that we produce
hundreds of different products for our many private-label customers.
Producing fewer SKUs for longer runs would be a much easier task; however,
our customers desire customized products aimed at their specific customer
base, and we strive to meet their specific needs.”
The Beaver Dam facility also is not overly automated,
Campbell notes, a reality that allowed it to expand quickly into both the
brick oven-style and organic pizza arenas. But the combination of automated
technology and manual labor necessitates a first-rate workforce.
“We have an extremely diverse workforce, which
allows us to hire high-quality workers from any demographic group in our
area,” Campbell notes. “We have worked hard to make our plant
one of the best employers in our area.”
At a Glance
Company: Richelieu Foods Inc., Braintree,
Mass.
Food plants honored: Beaver
Dam, Wis., and Washington Court House, Ohio
Selection criteria: Productivity,
process innovation
Plant manager: Jim
Campbell, general manager, Beaver Dam; Jason Yoakum, Washington Court
House, Ohio
No. of employees: Beaver
Dam: 300; Washington Court House: 37
Facility size: 50,000
sq. ft. (Beaver Dam); 100,000 sq. ft. (Washington Court House)
Primary products: Frozen
pizzas, prepared salads (Beaver Dam); cold press pizza crusts (Washington
Court House)
View from the floor
Richelieu Foods, Midwest Pizza Plants
Jim Campbell, general manager of Richelieu
Foods’ Beaver Dam, Wis., facility, tells Refrigerated & Frozen
Foods about some of the company’s pizza plant accomplishments and
initiatives.
Refrigerated & Frozen Foods: What plant achievements during the
past year are you most proud of and why?
Jim Campbell: During
the year, we completed the implementation of a new pizza line at Beaver Dam
that has nearly doubled the production capacity of the Beaver Dam plant.
The additional capacity has allowed us to grow our business into new areas,
most notably organic pizza. We also successfully launched Chef Antonio
Organic Pizza, our own nationwide organic pizza program. The Chef Antonio
Pizza line is the only full line of organic pizzas in the country.
R&FF: What were your
greatest challenges during this same time period, and how did you address
these challenges?
Campbell: Both plants had
to obtain organic certification, which was a completely new area for us,
and train the people on the line in the unique organic requirements. The
new production line also required us to increase the Beaver Dam plant
workforce. Fortunately, our existing workforce
is very diverse, and we are able to hire from just about any demographic
group our area has to offer. We also have many employees with 20-plus years
of service, and they are very helpful in training new employees.
R&FF: Talk about a few
of your operations’ strengths in relation to the “Food Plants
of the Year” selection criteria.
Campbell: Most of the
plant management has been together for between 15 and 30 years, and their
skills and experience make an important contribution to the strength of our
company. The workforce in this part of the country has a great work ethic,
which is why our plant employees play such a great part in making our
company as strong as it is. They are very conscious of product safety and
quality, but we stress the need to constantly improve.
We established a Continuous Improvement Program that
encompasses all of the major areas of the plant. Our goal has been to
constantly challenge ourselves and each other to improve and build upon
what is already in place.
R&FF: What industry
issues trouble you the most in terms of plant operations, and what steps
are you taking to address these concerns?
Campbell: Food safety is
always our number-one concern. We continually train employees to ensure a
safe and wholesome food supply. Having a good groundwork of food safety
programs has helped us maintain an AIB Superior rating.
R&FF: What are
some of your key operational and other goals as you move forward through
2007?
Campbell: We have
continuing initiatives in improving product quality, productivity and
efficiency.
My message to our management and supervision is to
never become complacent, because we can always get better at what we are
doing. The corporate level of our company has been fantastic in supporting
us in our initiatives.
Check out the July 2006 issue of Stagnito
Communications’
Snack Food &
Wholesale Bakery on the magazine’s Web
site,
www.snackandbakery.com, to learn more about Richelieu’s pizza
operation.