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Dr Ibrahim Sirkeci

Professor Ibrahim Sirkeci
PhD (Sheffield), BA (Bilkent), FHEA

Professor of Transnational Studies and Marketing
Pathway Leader in International Marketing
Department of Marketing, Strategy & Law

Tel +44 (0)20 7487 7758
Fax +44 (0)20 7487 7465


Teaching, Research and Consultancy

Current teaching: International Marketing, Transnational Marketing

Current research and consultancy interests: market segmentation; transnational marketing; transnational consumers; marketing of higher education; ethnic marketing; demographic analysis, geodemographics, ethnic segregation; transnational mobility; remittances; conflict; UK, Turkey, Germany, Middle East, Emerging Markets

His most recent research projects focus on the role of research reputation in business school choice in Britain, transnational consumer segmentation and the financial crisis and remittances.

Recent research grants include the Higher Education Academy, Business, Management, Accountancy and Finance (BMAF) research grant (2010) and the British Academy research grant (2009) as well as consultancy contracts from the World Bank (2010 and 2011), Euromonitor (2010) and European Commission (2009).

Selected recent publications

Books and reports

(2011) Global Remittance Practices and Migration during the Financial Crisis and Beyond, The World Bank, Washington, DC., USA (pp.405, ISBN: 978-0-8213-8826-6). (co-edited with J. Cohen and D. Ratha).

(2011) Cultures of Migration, the Global Nature of Contemporary Mobility, University of Texas Press, Austin, USA (pp.202, ISBN: 978-0-292-72685-7). (co-authored with J. Cohen)

(2009) International Marketing, Pearson, Harlow, UK. (pp. 900, ISBN: 9781847763235). (compiled by)

(2006)  The Environment of Insecurity in Turkey and the Emigration of Turkish Kurds to Germany, New York: Edwin Mellen Press. (pp. 332, ISBN:  0-7734-5739-9).

Journal articles

(2011) "Understanding illegal music downloading in the UK: A multi-attribute model", Journal of Research in Interactive Marketing, Vol.5, No.1., pp.90-110. (with L. B. Magnúsdóttir) 

(2011) "Economic activity in the South Asian population in Britain: the impact of ethnicity, religion and class", Ethnic and Racial Studies, (forthcoming) (with N. Khattab, R. Johnston and T. Modood)

(2010) "Editorial: Remittances and the global financial crisis", Migration Letters, Vol.7, No.2, pp.125-131. (with D. Ratha)

(2010) "Ethno-religious categories and measuring occupational attainment in relation to Education in England and Wales: a multi-level analysis", Environment and Planning A, Vol.42, No.3, pp.578-591. (with R. Johnston, N. Khattab, and T. Modood ) 

(2010) "The impact of spatial segregation on the employment outcomes amongst Bangladeshis men and women in England and Wales", Sociological Research Online, Vol. 15, No. 2. (with N. Khattab and R. Johnston)

(2009) "Ethnic Marketing Potential in England and Wales: New evidence from the 2001 UK Census", Asian Journal of Marketing, Vol.2, No.1, pp.1-9.

(2009) "Transnational mobility and conflict", Migration Letters, Vol.6, No.1, pp.3-14.

(2007) "Human Insecurity and Streams of Conflict for a Re-conceptualisation of International Migration", Population Review, Vol.46, No.2, pp.32-50.

Book chapters

(2011) "Ethnicity, religion, residential segregation and life chances." In: T. Modood and J. Salt (eds.) Global Migration, Ethnicity and Britishness, Palgrave Macmillan, pp.153-176 (ISBN: 978-0-230-29687-9). (with N. Khattab, R. Johnston, and T. Modood)

(2010) "Segmentation challenges posed by ‘transnationals’ in mobile marketing", in Key Pousttchi and Dietmar G. Wiedemann (eds) The Handbook of Research on Mobile Marketing Management, Information Science Reference, IGI Global, Augsburg, Germany, pp.94-114 (ISBN: 9781605660745). (with R. Mannix

Conference papers

(2011) "Understanding five decades of migration from Turkey to Germany", paper presented at the Migration and Development: Comparing Mexico-US and Turkey-Western Europe conference held at the University of California, Davis, 6 May 2011, Davis, California, USA.

(2010) "Who cares about research? Role of research reputation in business school marketing in England" paper presented at Academy of Marketing Annual Conference, Coventry University, 6-8 July 2010, Coventry, UK. (with R. Mannix and L. Bologna) 

(2008) "Determinants of undergraduate level business school choice in the UK: the role of research reputation", paper presented at Academy of Marketing Annual Conference, Reflective Marketing in a Material World, Aberdeen Business School, Robert Gordon University, Aberdeen, 7-10 July 2008, (with R. Mannix

             Link to Professor Sirkeci's complete list of publications

Academic service

Professor Sirkeci is the editor of Transnational Marketing Journal; the managing editor of Migration Letters; associate editor of Border Crossing: Transnational Working Papers in Higher Education; and serves in the editorial boards for Journal of Research in Interactive Marketing and Population Review. He has also served as reviewer for several journals including International Journal of Multicultural Studies, Ethnicities , Journal of Ethnic and Migration Studies, International Affairs, as well as European Marketing Academy Conference, and Academy of Marketing Conference. Professor Sirkeci has also served as a reviewer and evaluator for research and fellowship proposals for the ESRC and the Higher Education Academy.

He is member of AM (Academy of Marketing), BAM (British Academy of Management), CIM (Chartered Institute of Marketing), IUSSP (International Union for the Scientific Study of Population); Fellow of HEA (Higher Education Academy).


Professor Sirkeci joined Regent's College, European Business School in August 2005. He is currently teaching international marketing and supervising postgraduate research. He is also an elected member of the Regent's College Senate. He previously, worked at the University of Bristol, Atilim University, Hacettepe University and Bilkent University. He has also been recipient of many prestigious awards, prizes, and scholarships including recent research grants from the British Academy and the Higher Education Academy (BMAF). 

Professor Sirkeci has conducted research in the UK, Germany, Turkey and Iraq, often collaborating with distinguished research teams. His research has been funded by national and international agencies and widely published in international scholarly journals and books. He has also been a frequent contributor to conferences in Europe and North America. His most recent research projects include investigation of the role of research in business school choice in the UK, ethnic residential segregation in the UK, financial crisis and remittances, and transnational mobility and consumers.

               Professor Ibrahim Sirkeci's personal website

Page last updated 25/05/2011

"On the programme, the concept of Entrepreneurship is used as a platform in order to teach students how to look at things in a more structured manner, and to take the broader view on business in general."

Johannes Kraft

Student quote