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Election Polls -- Vote by Groups, 1960-1964

1960

1964

Kennedy

Nixon

Johnson

Goldwater

NATIONAL

50.1%

49.9%

61.3%

38.7%

SEX

%

%

%

%

Men

52

48

60

40

Women

49

51

62

38

RACE
White

49

51

59

41

Nonwhite

68

32

94

6

EDUCATION
College

39

61

52

48

High school

52

48

62

38

Grade school

55

45

66

34

OCCUPATION
Prof. & Business

42

58

54

46

White collar

48

52

57

43

Manual

60

40

71

29

AGE
Under 30 years

54

45

64

36

30-49 years

54

46

63

37

50 years & older

46

54

59

41

RELIGION
Protestants

38

62

55

45

Catholics

78

22

76

24

POLITICS
Republicans

5

95

20

80

Democrats

84

16

87

13

Independents

43

57

56

44

REGION
East

53

47

68

32

Midwest

48

52

61

39

South

51

49

52

48

West

49

51

60

40

LABOR UNION
Union families

65

35

73

27

SIZE OF COMMUNITY
Urban

x

x

x

x

Suburban

x

x

x

x

Rural

x

x

x

x

NOTES:

National figures are based on actual election outcomes, re-percentaged to exclude minor third-party candidates.

Demographic data are based on Gallup Poll final pre-election surveys, re-percentaged to exclude "no opinions" and support for minor third-party candidates; results are then weighted to conform with actual election results.

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