book details
Hoorah for the Bra
A Perky Peek at the History of the Brassiere
Hoorah for the Bra
Authors: By Cheree Berry
Imprint: Stewart, Tabori & Chang
ISBN: 1-58479-527-1
EAN: 9781584795278
Availability: In Stock
Publishing Date: 10/24/2006
Trim Size: 8 x 8
Page Count: 48
Cover: Hardcover
Illustrations: 48 full-color pages with pop-ups, 48 pages, 8x8"

About the book
It was in 1914 that Mary Phelps Jacob set women free—from the prison of the corset. With a little help from her lady’s maid, this ingenious New York socialite stitched together two handkerchiefs and a long pink ribbon to fashion the world’s first-ever brassiere. (Jacob later sold her patent for $1,500—to a company that went on to make $15 million off her invention.) The rest, as they say, is history—a history that’s amply, titillatingly documented by designer Cheree Berry in Hoorah for the Bra.

The 20s’ flat-chested flappers, the 50s’ bullet-bosomed bombshells, the eye-gouging cones of Madonna’s Blonde Ambition–tour bustier: this provocative pop-up book reveals it all. The straps and the cups. The underwire and the padding. The elastic and the Lycra. The demure pink satin and the racy midnight lace. Hoorah for the Bra tells a tale that doesn’t sag and presents a cast of characters—mail-order moguls, brassiere-torching women’s-libbers, sweater-clad movie stars—who never let you down. Sure to be a bust-out hit, the book’s the perfect gift for any Wonderbra dreamer or Frederick’s of Hollywood vamp. To view the pop-ups, you just lift and separate!

About the author
CHEREE BERRY is a designer who specializes in wedding invitations, baby announcements, and personalized stationery for a growing clientele. Formerly a designer at Kate Spade in New York City, she has just launched her own personal paper line, Cheree Berry Paper. She lives in St. Louis’s Central West End.

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