By Christina Ng, Sheila Marikar
@SheilaYM

Aug 31, 2011 12:57pm

JCPenney’s ‘Too Pretty to Do Homework’ Shirt Pulled

JCPenney has pulled a controversial shirt from its website that consumers declared “sexist.” The girls’ shirt reads: “I’m too pretty to do homework so my brother has to do it for me.”

“We’ve immediately discontinued sales of that T-shirt. It was only online,” Ann Marie Bishop, a spokeswoman for JCPenney, told ABCNews.com.  ”We agreed that the shirt does not deliver an appropriate message.”

The shirt was being marketed to girls between the ages of 7 and 16, for the price of $9.99. A caption next to photos of the shirt read: “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”

Soon after the shirt went online, outraged customers  began making noise, and the online petition website Change.org put up a notice with the message: “Stop selling clothing with sexist messages for girls.”

As of midday, more than 1,600  people had signed a petition addressed to JCPenney Chairman and CEO Mike Ulman III: “Under the guise of being ‘cute,’ J.C. Penney is promoting merchandise that encourages girls to value looks over brains; to leave academics to the boys, and to aspire to nothing more than fawning after Justin Bieber,” it read.

Those who signed the petition renounced the “too pretty to do homework” message and pledged not to shop at JCPenney anymore. One woman going by the handle Aunti Kincade wrote: “Why would I buy something so stupid as this T-shirt for my smart, brilliant granddaughters? It is ignorant — and so is the buyer who thought it was cute! Wake up JCP. It’s 2011, not 1911!”

Ironically, given the message on the hackle-raising shirt, it comes from a brand called Self Esteem, which specializes in “sassy” T-shirts targeted at young girls. Another shirt in the line reads: “I love my best friends, girls rock, girls have more fun” with a JCPenny caption that says:  ”Boys drool, and girls rule! Let her show off her mantra and sassy style with this cute tee.”

JCPenney said it did not know many of the “too pretty to do homework” shirts had been sold.

“We want to apologize to our customers,” Bishop said. “We’re reaching out to our customers who are unhappy to apologize and to let them know that the T-shirt is no longer available.”

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User Comments

Wow,,,really? when there’s MILLIONS of shirts with worse sayings? (or more funny) People need to quit taking offense at stupid things, because honestly? it uh….makes you look stupid.

Posted by: Jax | August 31, 2011, 1:36 pm 1:36 pm

@Jax–you clearly are entitled to your opinion but you are obviously uninformed about the issues people are upset about.

Posted by: kim | August 31, 2011, 1:38 pm 1:38 pm

I think any t-shirt or attitude that encourages slamming boys or girls is stupid. The comment “Girls Rule Boys Drool” is ridiculous and JC Penny is ignorant for continuing to leave that verbage up on their website – kind of shows they’re missing the point. How about if we all grow up and realize that the sexes complement each other? Women usually have many strengths men do not, as men typically have many strengths women do not. It’s not a competition.

Posted by: Hillarie | August 31, 2011, 1:56 pm 1:56 pm

Political Correctness is Rampant! Wow, I’ve seen much worse t-shirt sayings than this at JCP and elsewhere. For those who don’t like it, or don’t think it conveys the right message for their daughters — DON’T BUY IT! But for JCP to pull it from shelves is just catering to a vocal minority who clearly have no sense of humor, nor, if you really think about it, any belief in free market capitalism and freedom of speech/expression.

Posted by: prm | August 31, 2011, 1:58 pm 1:58 pm

Remember that talking ‘Teen Barbie” doll that said, “Math’s hard. Let’s go to the mall!” Looks like the dumb-as-a-rock marketing people strike out again.

Posted by: spurs_rule77 | August 31, 2011, 2:00 pm 2:00 pm

I’m too manly to leave a comment about the over-the-top political correctness in today’s society, so I had my secretary do it.

Posted by: Jim | August 31, 2011, 2:02 pm 2:02 pm

This is absolutely ridiculous. I understand there is a huge issue with girls being pressured into looking a certain, acting a certain way, and are literally killing themselves to be “perfect”. You can thank mainstrem media for that debacle….but a shirt that is so obviously joking? The same 1,600+ people who signed this petition probably let their kids FaceBook, watch YouTube, and all those ridiculous MTV programs which do nothing more than bring to light more serious issues with our youth and our culture. Teen pregnancy, reality housewives, uneducated idiots who are “celebrities” for nothing more than having a potty mouth and selling their soul to a captive audience.
Get over yourselves – as you said, this is 2011, not 1911 and there are bigger issues at stake than some silly slogan on a shirt!

Posted by: T. Christon | August 31, 2011, 2:07 pm 2:07 pm

Seriously?? And those are probably the Moms that still wear juicy on the back of their shorts! Someone all the time will find something to complain about. These ppl probably thought claiming sexist would get them a payable lawsuit. There are worse things to focus on, like this world we are living in, the economy and remembering 9/11. If the saying was on a bib or onsie for their baby, I bet they would have two of them lol

Posted by: Gina | August 31, 2011, 2:10 pm 2:10 pm

I’m really struggling to understand the outrage over this. Is it really spurred by an interpretation that the message makes girls sound superficial and air-headed? If so, then the women who’ve taken the time to make a big issue out of this are only confirming that stereotype. Is it being backed by the feminists? I think not, since the t-shirt seems to affirm girls’ power over men. Then again, there are plenty of feminists who would prefer to believe that their power does not come from their femininity (not to mention names, Janet Napolitano, Janet Reno, Hilary Clinton). Or, my final guess, is this really a crusade by mothers of homely daughters?

Posted by: prm | August 31, 2011, 2:12 pm 2:12 pm

JC Penny just showed us what cowards do when small minded morons strained their brains over nothing.

Posted by: mrgmorgan56 | August 31, 2011, 2:43 pm 2:43 pm

Um, Jim, for J C Penney to pull this from their shelves is an >exampleexample< of free speech — don't like something, start a protest against it! Not sure where you're getting the idea that selling things is the ultimate emblem of free speech.

Posted by: Andi | August 31, 2011, 2:45 pm 2:45 pm

Let’s try this again. I tried to use something other than capital letters for emphasis, to avoid shouting, and the website interpreted it as html.

Um, Jim, for J C Penney to pull this from their shelves is an _example_ of free market capitalism — people didn’t like it or want to buy it, JCP thought it reflected badly on them, so they pulled it. Free market at work! And the petition against it is also an _example_ of free speech — don’t like something, start a protest against it! Not sure where you’re getting the idea that selling things is the ultimate emblem of free speech.

Posted by: Andi | August 31, 2011, 2:46 pm 2:46 pm

Loosen up. The parents dont have to buy it if they dont like it. The kids can find T’s like this in more progressive stores if they want. Get over it. On the other hand, thongs and push bras for 7 year olds is out right criminal.

Posted by: chino | August 31, 2011, 2:47 pm 2:47 pm

Actually Gina, this petition was started by a girl in the targeted age group. Pretty? Sure, but far too smart not to do her homework. And she knows how to be engaged with her society and get things done, too! Go girls!

Posted by: Andi | August 31, 2011, 2:51 pm 2:51 pm

Andi, it was me who made the free market correlation. Yes, a petition is free speech, and I’m not going to oppose anyone’s right to petition this t-shirt, no matter how non-sensical it may seem to me, however, for JCP to pull this t-shirt because of a petition of only 1600 people seems upside down. Let the market decide — if enough people take offense and don’t buy it, the company will stop making items like this — but by pulling it based on the voice of a minority removes the opportunity for the masses to “vote” with their pocketbook. Of course, I’m also opposed to Presidential executive orders that bypass the Congressional representatives elected by the individual states — so perhaps I’m old-fashioned.

Posted by: prm | August 31, 2011, 3:11 pm 3:11 pm

If someone really wants this tee any silkscreening shop can make up one for them.

Posted by: Publius | August 31, 2011, 3:18 pm 3:18 pm

Should have said “To pretty to do housework”. Then they really would have got their panties in a wad!

Posted by: Bryan | August 31, 2011, 3:20 pm 3:20 pm

You’re right, Publius, and it wouldn’t surprise me if all of this controversy (over nothing) won’t result in a spike in demand for a version of this t-shirt. JCP’s loss may be some other company’s gain!

Posted by: prm | August 31, 2011, 3:21 pm 3:21 pm

I have to agree with Jax. This is really very silly. There a far…far worse slogans and comments on t-shirts than this. If you do not approve of the message on the shirt, don’t buy it. Seriously, start a silly petition? I honestly believe people today go out of their way to be offended at something so they can start petitions, wrangle swords and point their fingers. Also, is this where we really want freedom of speach to go?

Posted by: jddarr | August 31, 2011, 3:30 pm 3:30 pm

People are so uptight these days…

Posted by: Janie | August 31, 2011, 3:38 pm 3:38 pm

More women attend college than men. Doesn’t make sense to begin with considering Female students outperform boys in school.

Posted by: phantomniter | August 31, 2011, 3:38 pm 3:38 pm

Outrage from a society that values looks over brains. Ironic.

Posted by: JL | August 31, 2011, 3:49 pm 3:49 pm

It’s just a shirt.. My gosh, some people take things so serious these days. I mean if you don’t like it, then DO NOT BUY IT! It’s as simple as that, and being offensive!! Really!! I actually laughed when I read it, and people are taking this shirt way out of context…

Posted by: armywife | August 31, 2011, 4:22 pm 4:22 pm

Umm “boy’s drool girls rule” is pretty sexist to me. Let’s keep the outrage focused fairly….petition is where?

Posted by: Kal Albi | August 31, 2011, 4:34 pm 4:34 pm

“Outrage from a society that values looks over brains. Ironic.”

Wow, almost word for word what I was going to say. There are literally so many more and important things to be outraged over. Such motivation is wasted on a petty cause like this.

Posted by: AmericaThePitiful | August 31, 2011, 4:45 pm 4:45 pm

Another shirt they could make “Too pretty to be a feminist”

Posted by: Dan | August 31, 2011, 4:58 pm 4:58 pm

As the mother of an 11 year old girl, and this is EXACTLY the sort of message our young women (and MEN) DON’T need. The consumers spoke and the company pulled the item…so be it. People often complain about the “early sexualization” of girls, but far more concerning to me is the SORT of sexualization the corporate media is aiming at our daughters (and sons)…obsession with clothes, make-up and attracting boys (often at the expense of their own intelligence or comfort or interests), and acceptance of PATHOLOGICAL relationship dymanics (girls pining for and sacrificing all for boys who treat them badly or just to be popular in general…boys taking pride in TREATING girls badly). Some of the music and programming targeted at my daughter and other kids her age…WOW! We’ve had conversations about some of the lyrics and scenarios involved and how MESSED UP they are. This shirt is in that category, imo, encouraging the idea that “pretty” or popular girls and smart, studious ones don’t mix. No thanks.

Posted by: raven | August 31, 2011, 5:01 pm 5:01 pm

p.s. I am ALSO the mother of a 19 yr old SON. I wouldn’t have wanted HIM buying into into of that sort of nonsence either. (Thankfully, he hasn’t). And BTW, “DAN”, I am a feminist AND “pretty”…as one woman once put it, “Feminism is the radical notion that women are human beings.” Why does that seem to threaten some men so much? Hmmm. Never threatened my late husband of 23 years…we got on very well as equals.

Posted by: raven | August 31, 2011, 5:05 pm 5:05 pm

Raven,

I agree with a lot of what you have to say about negative messages proliferated by the “corporate media” and the “early sexualization” of girls; however, I have a very hard time making the linkage between those topics (which are valid and should be addressed) and this t-shirt, which seems to me to be quite innocuous in comparison. Maybe I need to stop thinking about this shirt as just a “sassy”, humorous slogan and take it as a serious attempt by the manufacturer to adversely warp the mind of my daughter to make her focus solely on her outward beauty and ignore the development of her intellect — but I really have a hard time reading that much into it.

Posted by: prm | August 31, 2011, 5:22 pm 5:22 pm

Nothing new. Pretty girls always get a pass through life. Go to almost any school in California and you will see this shirt acted out in real life. I would like to see the test results of pretty girls vs. ugly girls.

Posted by: Wally | August 31, 2011, 5:25 pm 5:25 pm

I wonder why they don’t come out with motivational t-shirts for girls, like one with a picture of Janet Napolitano with the caption, “You too can be a woman of substance”? Or how ’bout a t-shirt with the caption, “My honor student daughter messed up your princess’s face”? This is the type of alternative these protesters should be promoting. Don’t be the party of “NO” — provide a better, alternative solution/suggestion.

Posted by: prm | August 31, 2011, 5:28 pm 5:28 pm

The t-shirt should read, “As a Female I need to be taken care of and protected because I’m too weak, stupid and incapable to be taken seriously.”
That’s what the outrage from all these women over a silly t-shirt tells me.

Posted by: Good Grief Charly Brown | August 31, 2011, 5:33 pm 5:33 pm

I guess I’m just a stupid ignorant human being to think this is so bad that it has caused an outrage. How many really distasteful t-shirts do you see out there with guys farting, belching and who knows how many other things that are far worse. To those that have complained, go back into your 1911 hole. In reality, your girls probably drool over Justin Beiber just as you did for Davy Jones or Shaun Cassidy or Donny Osmond! Get a life!!!

Posted by: Kermit Johnson | August 31, 2011, 5:38 pm 5:38 pm

JCPenny is free to sell whatEVER they WANT. You are being arrogant to assert they should sell the time. ITS A T-SHIRT, for Pete’s sake1
—-
Political Correctness is Rampant! Wow, I’ve seen much worse t-shirt sayings than this at JCP and elsewhere. For those who don’t like it, or don’t think it conveys the right message for their daughters — DON’T BUY IT! But for JCP to pull it from shelves is just catering to a vocal minority who clearly have no sense of humor, nor, if you really think about it, any belief in free market capitalism and freedom of speech/expression.

Posted by: amused123 | August 31, 2011, 5:47 pm 5:47 pm

Kermit, I do not appreciate people wearing those stupid shirts though I do think it does advertise the maturity of a 30 year old wearing them. My wife and I specifically stay out of a couple of stores these days because the clothes they sell for children our granddaughter’s age are not age appropriate. The consumer sometimes says enough is enough and JC Penny bowed to that opinion. They are in a business and the business is to market to mothers of that age group, so when they have a big enough protest, they have the option to take action or potentially suffer the bad press that other retailers have received lately. In the case of A&F, they don’t market to pre-teens very much so their sales were less in jeapordy than JC Penny who sell to parents and grandparents.

Posted by: John | August 31, 2011, 6:17 pm 6:17 pm

A “motivational” t-shirt with Janet Napolitano’s picture on it would only motivate small children to run screaming from the room. As far as I’m concerned, until middle aged fat men stop wearing t-shirts that say “It’s not a beer gut, it’s a fuel tank for a sex machine”, JCPenny can sell whatever they want, so y’all need to loosen up your butt cheeks and just don’t buy the shirt.

Posted by: SK | August 31, 2011, 6:24 pm 6:24 pm

Panties in a wad about: ““I’m too pretty to do homework so my brother has to do it for me.”

And NO complaints about “Boys drool girls rule.”

Tells you EXACTLY where gender/victim feminists (as opposed to equity feminists) are coming from.

Posted by: Sally L | August 31, 2011, 6:33 pm 6:33 pm

Do you really think JCP invented these sayings? Of course not… they made these shirts because it’s the POPULAR fad.. girls are talking and acting like that everywhere.. dont blame JCP for making money off the latest trend.. blame humanity for making it popular.

Posted by: think3times | August 31, 2011, 6:34 pm 6:34 pm

“For those who don’t like it, or don’t think it conveys the right message for their daughters — DON’T BUY IT!”

Sure, just don’t buy it. Your daughter couldn’t possibly be influenced by seeing other girls at school wearing it! It couldn’t possibly be just one more way society tells girls that smart is ugly, and it’s better to be pretty than to actually be competent or (gasp!) smart.

Posted by: jen | August 31, 2011, 7:19 pm 7:19 pm

Smart IS ugly. And very well paid.

Posted by: Jenn | August 31, 2011, 7:29 pm 7:29 pm

Oh, please; per usual women whine about ‘sexism’ only when it goes against their alleged ‘intelligence’. When it comes to ‘sexist messages’ on tees such as ‘Girls Rule Boys’, or other messages alleging their upper hand in sexual situations; these messages are totally acceptable. Much like racial stereotypes; when the message or stereotyping flatters, it’s all good, when it is unflattering, it causes a big uproar. Pick ONE.

Posted by: Banderman | August 31, 2011, 7:55 pm 7:55 pm

On my daughter’s Facebook page: “I’m way too pretty to be working this hard.” She’s an MD. Joking like this and being high-achieving can go hand in hand. As for “Boys drool and girls rule,” here’s one feminist who hates it. Sure, it’s a joke too. But it’s mean-spirited.

Posted by: ejboyle | August 31, 2011, 7:56 pm 7:56 pm

I am a sophomore in high school and I can honestly say that banning a humorous tee shirt is a complete waste of time if you let your children go online, watch mtv, or even disney channel. If you want your children to focus on schoolwork only then why is it that so many parents of young girls (10 years and up) buy their children produts that enhances their looks (ex: straightener, makeup, fancy panties, short shorts, tank tops, heels or even clothing that is very fashionable) If you went to school with your children you would know that the problem is nothing pertaining to your childs clothing.

Posted by: hailey | August 31, 2011, 7:57 pm 7:57 pm

Does JC Penney sell “Save the Boobies” bumper stickers? Cause I really want one.

Posted by: Hawkeye | August 31, 2011, 7:57 pm 7:57 pm

Seriously people…if you don’t like something YOU DON’T HAVE TO BUY IT!! Stop trying to control the rest of the world with your small minded opinions. The shirt was obviously a joke…much like a lot of the ‘caption tee’s’ that are out right now. GET OVER YOURSELVES! I swear I should come up with a line of tees just to tick all you stick-in-the-muds off, and I’d probably make millions doing it!

Posted by: Angela | August 31, 2011, 8:03 pm 8:03 pm

This is not a good idea Pennys because you are already in financal trouble do want to push a little harder to lose everything?

Posted by: Carol | August 31, 2011, 8:20 pm 8:20 pm

I would have gone out of my way this week to go shopping at JC Penneys if they would have had the balls to say, “We will not discontinue this shirt, if you don’t like it, then don’t buy it”. Instead, they cave to a small minority for the sake of “political correctness”, which continues to cause the downfall of this country.

Posted by: Paul | August 31, 2011, 9:03 pm 9:03 pm

Overly conservative double standard pigs! Don’t throw rocks in glass houses. Freedom of speech and expression are consistantly disappearing through people who sit behind their computers pretending to be over sensitive, yet do nothing as we destroy our environment, our country, and ourselves.

Posted by: Joe | August 31, 2011, 10:12 pm 10:12 pm

People give it a rest! If you don’t like the saying on the shirt – don’t buy it! Don’t like the show on TV? Change the channel! This is just getting ridiculous! If you raise your children correctly then they’ll know that they are more than just a saying on a shirt…and can therefore where the shirt with no worries. Good grief!

Posted by: KC2CHI | August 31, 2011, 10:33 pm 10:33 pm

Dumb shirt.

Posted by: Anna | September 1, 2011, 12:45 am 12:45 am

Don’t like it don’t BUY it, really wish they would release the numbers sold vs the number signed on petition.

Posted by: ncsteeler | September 1, 2011, 1:00 am 1:00 am

I am extremely pleased to land on this website, precisely what I was looking for. Fanned : D

Posted by: Elida Benne | September 1, 2011, 1:08 am 1:08 am

I’m lovin your comments, people. Now, if I can drag my wife away from the stove and washing machine, she might get a kick out of this when she sees it. hehe. The guy that said these moms are probably wearing sweats with JUICY across their bums is perfect social commentary.

Posted by: dbright | September 1, 2011, 2:15 am 2:15 am

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