Bloomberg Businessweek to Launch New Editions in Europe and Asia

Bloomberg Businessweek is launching two new editions--in Europe and in Asia--in early 2012 and raising its rate base from 900,000 to 980,000.

For those who don't know, a magazine's rate base is the average circulation that it guarantees its advertisers, so an increase in the rate base is an important indicator of consistent and strong growth.

The European and Asian editions of Bloomberg Businessweek will feature content from the global edition of the magazine combined with regional reporting from more than 800 Bloomberg reporters in Europe and 500 in Asia. This follows revitalized local-language editions in Chinese, Thai, Indonesian, Turkish, Arabic, and a new Polish-language edition will launch later this year.

For more background on the news, here's the press release.

 

 

 

 

Heather Carpenter co- leads communications for Bloomberg Businessweek

Comments

[Financial Advisor]

Looking forward to the Asia edition. Bloomberg always has great content so will good to get it specific to the Asia region. Great work on the new publication.