Visiting Professor of Marketing

Phone: (401) 254-5732
Office: SB 323

Education

• Ph.D.  Stanford University,  1972
• M.B.A.  Stanford University,  1969
• B.A.  Stanford University,  1962

Areas of Specialization

• Research: Advertising effects
• Teaching: Marketing Strategy, Advertising, Cross-cultural marketing

Selected Publications and Presentations

• with Wu, J. & Cook, Jr., V. J. (2005).  A Two-Stage Model of the Promotional Performance of Pure Online Firms.  Information Systems Research.
• The Spacing and Timing of Advertising.
  Journal of Advertising Research.  (1977)
• The Use of Field Experimental Data to Estimate Advertising Recall.  Journal of Marketing Research.  (1974)
•  with Boyd, H. W. & Ray, M. L. (1972).  An Attitudinal Framework for Advertising Strategy. Journal of Marketing.
• with Ray, M. L. & Sawyer, A. G. (1971).  Frequency Effects Revisited.  Journal of Advertising Research.