Maria Mandel, Senior Partner, Executive Director of Digital Innovation, Ogilvy

Maria is currently Senior Partner, Executive Director of Digital Innovation at Ogilvy. She consults across the Ogilvy group on emerging communication platforms such as broadband, mobile marketing, gaming, digital out-of-home, community marketing and advanced TV.

Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Verizon/Verizon Wireless, Unilever, Jose Cuervo International and Johnson & Johnson. Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio.

Maria is a Board Member of the Mobile Marketing Association (MMA) as well a founding member of the AAAA's Mobile Committee and an Advisory Board Member of the Direct Marketing Association’s (DMA) mobile committee She has received over thirty-five industry awards including three Echo awards and seven Caples. She has been featured in many leading industry publications including Fast Company (May ’08) and AdAge (Sept. '08) and authored a chapter (p. 353-358) in Mobile Advertising: Supercharge Your Brand In The Exploding Wireless Market (published by Wiley).

She is a graduate of the University of Pennsylvania's Wharton Business School and an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in integrated marketing communications.