20 September 2011 Research has revealed that online and mobile advertising is growing worldwide. According to a poll by Effie Worldwide and Masshable, over 70 percent of marketers plan to increase their social media budgets by more than 10 percent this year. In South Africa, the Digital Media and Marketing Association (DMMA) recently commissioned an [...]

13 September 2011 Mobile advertising is fast becoming a popular digital marketing tool due to its ability to reach a mass audience whenever and largely wherever. To increase engagement levels and pay-per-click rates, MediaMind has suggested that the location of the advertising and size of the banner can be integral. When researching different US industries, [...]

9 September 2011 The appetite for watching video on mobile devices continues to grow. New findings from Rhythm NewMedia out this week show views of full-length TV episodes on smartphones and tablets jumped 200% during the second quarter. The rise of video on mobile devices extends to advertising as well, according to the latest monthly [...]

6 September 2011 Measuring brand effectiveness with clicks reminds me of so many other well-known fallacies: Home prices will always continue to skyrocket, nuclear energy is relatively safe, and one can quit smoking in a day. Likewise, advertisers seem to keep convincing themselves that clicks are a good measure of online branding. Unfortunately, when brand [...]

22 August 2011: When it comes to mobile advertising at least, men and women tend to differ. According to a new infographic from mobile advertising and marketing firm inneractive released Monday, men are more likely to click on mobile ads, and also more likely to be Android users. Women are far more likely to use [...]