So So Gay is the most popular and fastest-growing online LGBT lifestyle magazine in the UK. SSG aims to talk about things that really matter to gay people throughout the UK, and to publish original work by some of the UK’s best up-and-coming LGBT writers every day of the week.

SSG’s edgy, fun and thoughtful approach to journalism is proving a big hit in an online space short of original, features-led gay writing; the magazine has improved its readership by 10 per cent month-on-month since January 2011.

The magazine’s cutting-edge reportage has drawn praise from high profile figures from the LGBT community and beyond; some articles have also been quoted in international media, while the magazine’s arts and culture reviews have been quoted on billboards and DVD covers.