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10.21.2003
AGAINST SIX NIGHTS OF BASEBALL, CBS IS A SOLID SECOND

October 21, 2003

AGAINST SIX NIGHTS OF BASEBALL, CBS IS A SOLID SECOND FOR THE WEEK IN VIEWERS, HOUSEHOLDS AND ADULTS 25-54

CBS Has The Top Four Non-Sports Programs: "CSI: Crime Scene Investigation," "Survivor: Pearl Islands," "Everybody Loves Raymond" and "CSI: Miami"

"CSI" and "Survivor" Are The Top Two Non-Sports Programs In Adults 25-54 and Adults 18-49

"Joan of Arcadia" Places First in Viewers, Households and Adults 25-54 And Close Second in Adults 18-49

"JAG" Is Friday's Top Gun

For the Season, CBS Has Three of the Top Four and Five of the Top 10 Programs

CBS was a solid second in viewers, households and adults 25-54 in another atypical week that had six nights of high interest post-season baseball -- in the week ending Oct.19, Week Four of the 2003-2004 television season.

CBS had the top four entertainment programs opposite baseball -- CSI: CRIME SCENE INVESTIGATION (R) #3, SURVIVOR: PEARL ISLANDS #6, EVERYBODY LOVES RAYMOND #7 and CSI: MIAMI #9.

CSI and SURVIVOR: PEARL ISLANDS were the top two non-sports programs in adults 18-49 and CBS's target demographic of adults 25-54. CSI: MIAMI, EVERYBODY LOVES RAYMOND and TWO AND A HALF MEN round out the top five non-sports programs in adults 25-54.

Season-to-date, CBS maintains its most watched and highest rated network status, but post-season baseball has pushed FOX ahead of NBC and ABC. Network rankings behind CBS should change dramatically when the World Series ends this week.

For the week in viewers, CBS (an average of 11.76 million) easily outpaced NBC (9.66m) and ABC (8.82m) as baseball hit an average of 19.08m for FOX. Season-to-date, CBS is first in viewers (12.83m), ahead of FOX (12.45m), NBC (10.98m) and ABC (9.67m).

In households, CBS (7.9/13) had a +20% advantage over NBC (6.6/11) and +36% over ABC (5.8/10) as FOX averaged a 12.1/20. Season-to-date, CBS (8.5/14) has a +5% advantage over FOX (8.1/13), is +15% ahead of NBC (7.4/12) and +33% in front of ABC (6.4/10).

CBS was first in viewers on Friday and second behind baseball on Monday, Tuesday, Thursday, Saturday and Sunday. CBS was second in adults 25-54 (4.5/11, in the demographic most important to advertisers*), women 25-54 (5.4/13) and men 25-54 (3.5/09).

CBS top programs of the week: #3 CSI: CRIME SCENE INVESTIGATION (R) (an average of 21.61m viewers), #6 SURVIVOR: PEARL ISLANDS (19.35m), #7 EVERYBODY LOVES RAYMOND (18.18m), #9 CSI: MIAMI (17.64m), #13 TWO AND A HALF MEN (14.73m), #15 WITHOUT A TRACE (R) (13.89m), #19 60 MINUTES (12.54m), #20 JAG (12.30m), #22 STILL STANDING (12.22m), #25 THE GUARDIAN (11.76m), #26 NAVY NCIS (11.70m) and #27 COLD CASE (11.62m).

? CSI: CRIME SCENE INVESTIGATION (R) (13.8/21, 21.61m) was first in its time period in women 25-54 (11.5/24) and a very strong second behind baseball in households, viewers, adults 25-54 (9.7/21), adults 18-49 (7.6/18) and adults 18-34 (5.9/16).

? SURVIVOR: PEARL ISLANDS (11.4/18, 19.35m) was first in its time period in adults 25-54 (9.0/22), women 25-54 (10.9/26), adults 18-49 (7.4/20) and adults 35-64 (9.1/20) and second to baseball in households and viewers.

? EVERYBODY LOVES RAYMOND (11.6/17, 18.18m) was first its time period in households, viewers, adults 25-54 (7.6/16), women 25-54 (9.5/20) and adults 18-49 (5.9/14). RAYMOND was Monday's most watched program and second in households and adults 25-54 opposite baseball.

? CSI: MIAMI (11.8/19, 17.64m) was first in women 25-54 (9.9/22) and adults 25-54 (7.9/18, tie FOX) and second in households, viewers and adults 18-49 (6.2/15) opposite baseball. CSI: MIAMI was Monday's top rated program in households and adults 25-54 and second behind RAYMOND in viewers and baseball in adults 18-49.

? TWO AND A HALF MEN (N) (9.7/14, 14.73m) was first in women 25-54 (8.0/16) and second behind baseball in households, viewers, adults 25-54 (6.5/13) and adults 35-64 (7.6/15).

? JOAN OF ARCADIA (N) (7.2/14, 10.87m) won its time period in households, viewers, adults 25-54 (4.3/13), women 25-54 (5.3/15), men 25-54 (3.2/11) and was second in adults 18-49 (2.7/10, -0.2 behind ABC). JOAN has finished first in its time period every week this season in households, viewers and adults 25-54. Compared to the same night last year, JOAN was up +29% in households, +72% in adults 25-54, +96% in women 25-54, +39% in men 25-54, +29% in adults 18-49 and +74% in adults 35-64.

? WITHOUT A TRACE (R) (9.4/15, 13.96m) was second to baseball in households, viewers and adults 25-54 (6.7/15, tie, "ER") and retained 92% of its first-run viewer delivery.

? 60 MINUTES (8.4/15, 12.54m) was second to sports on FOX in households, viewers, adults 25-54 (3.6/10) and women 25-54 (3.5/10).

? JAG (8.1/14, 12.30m) won its time period in households, viewers, men 25-54 (3.7/11) and adults 35-64 (6.1/15) and was second in adults 25-54 (3.8/11, -0.1 behind ABC) and women 25-54 (4.0/10). JAG was Friday's most watched program for the third time in four broadcasts this season.

? COLD CASE (N) (7.8/12, 11.62m) was second to the World Series in households, viewers, adults 25-54 (3.7/08), women 25-54 (4.5/10), adults 18-49 (2.9/07). Compared to the time period last year ("Becker"/"Bram and Alice"), COLD CASE was up +20% in households, +32% in both adults 25-54 and adults 18-49 and +36% in women 25-54.

? On Monday, CBS (10.1/15, 15.24m) was first in women 25-54 (8.1/18) and adults 35-64 (7.7/16) and a strong second in households, viewers, adults 25-54 (6.6/15), adults 18-49 (5.1/13) -- opposite ALCS baseball.

? On Tuesday, CBS (7.9/12, 11.50m) was second opposite baseball in households, viewers.

? On Thursday, CBS was first in women 25-54 (9.7/22) and second in households (11.6/18), viewers (18.31m), adults 25-54 (8.1/19) and adults 18-49 (6.5/16).

? On Friday, CBS (7.1/13, 10.65m) won the night for the third time in four weeks in households, viewers and adults 25-54 (3.8/11). Compared to the same night last year, CBS was up +37% in households, +46% in adults 25-54, +54% in women 25-54, +48% in men 25-54, +25% in adults 18-49 and +47% in adults 35-64.

? On Sunday, CBS (7.4/12, 10.59m) was second in households, viewers opposite the World Series, and compared to the same night last year was up +7% in households, +32% in both adults 25-54 and women 25-54 and +27% in adults 18-49.

National Nielsen Summary for the week ending Oct. 19:

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%

(See Note to Editors below) Week #4 of 2002-03 Season (ending Oct. 19):

CBS     7.9/13  2       11,757  2       4.5     2       3.4     3       5.8     2       2.2     4
NBC     6.6/11  3       9,656   3       4.2     3       3.6     2       4.7     3       3.0     2
ABC     5.8/10  4       8,824   4       3.8     4       3.3     4       4.2     4       2.8     3
FOX     12.1/20 1       19,082  1       7.9     1       6.9     1       8.3     1       5.9     1

Same Week Year Ago:

CBS     8.4/14  1       12,717  1       4.8     2       4.0     2       6.1     1       2.9     4
NBC     8.2/13  2       12,345  2       5.4     1       4.8     1       5.9     2       4.4     1
ABC     6.1/10  4       9,433   4       4.1     4       3.7     4       4.3     4       3.3     3
FOX     6.9/11  3       10,914  3       4.4     3       3.9     3       4.6     3       3.4     2

Percent Change:

CBS     -6%                     -8%             -6%             -15%            -5%             -24%    
NBC     -20%                    -22%            -22%            -25%            -20%            -32%    
ABC     -5%                     -6%             -7%             -11%            -2%             -15%    
FOX     +75%                    +75%            +80%            +77%            +80%            +74%            

2003-04 Season-to-Date (9/22/03-10/19/03):

CBS     8.5/14  1       12,825  1       4.7     2       3.6     4       6.2     1       2.4     4
NBC     7.4/12  3       10,980  2       4.9     1       4.3     2       5.3     2       3.7     2
ABC     6.4/10  4       9,666   3       4.2     3       3.7     3       4.6     4       3.0     3
FOX     8.1/13  2       12,448  4       5.1     4       4.7     1       5.2     3       4.2     1

Same period year ago:

CBS     8.8/14  1       13,299  1       5.1     2       4.2     2       6.5     1       3.0     3
NBC     8.4/14  2       12,696  2       5.7     1       5.0     1       6.1     2       4.6     1
ABC     6.3/10  3       9,681   3       4.2     3       3.8     3       4.4     3       3.3     2       
FOX     6.0/10  4       9,137   4       3.7     4       3.4     4       3.8     4       3.0     3                                                                               

Percent Change:

CBS     -3%                     -4%             -8%             -14%            -5%             -20%    
NBC     -12%                    -14%            -14%            -14%            -13%            -20%    
ABC     +2%                     n.c.            n.c.            -3%             +5%             -9%
FOX     +35%                    +36%            +38%            +38%            +37%            +40%                            
        [*NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003.  Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]     
                                                                                                Following are the Top 25 programs of the week (in viewers):

1.       FOX MLB ALCS-          S       FOX     27485           17.1/28 #1

Game #7:
Boston @ NY Yankees
2. FOX MLB NLCS- S FOX 26505 16.9/27 #2 Game #7:
Florida @ Chicago Cubs

3.       CSI: CRIME SCENE       R       CBS     21609           13.8/21 #3
             INVESTIGATION      
4.       FOX World Series-              S       FOX     20552           12.6/20 #4

Game #2:
Florida @ NY Yankees

5.       FOX MLB NLCS-          S       FOX     19357           12.6/20 #4
         Game #6: 
         Florida @ Chicago Cubs
6.       SURVIVOR: PEARL                 CBS    19354           11.5/18 #9
 ISLANDS                                        
7.       EVERYBODY LOVES                CBS     18183           11.6/17 #7
 RAYMOND                
8.       FOX World Series-              S       FOX     17687           10.9/20 #10
             Game #1:
             Florida @ NY Yankees               
9.       CSI: MIAMI                             CBS     17639           11.8/19 #6
10.      FOX MLB ALCS-          S       FOX     17495           11.6/18 #7

Game #4:
NY Yankees @ Boston
11. FOX NFL Sunday- Post FOX 15140 9.9/19 #11 Game- Various Teams &
Times

12.      Law And Order: Criminal                NBC     14883           9.8/15          #12
             Intent     
13.      TWO AND A HALF MEN             CBS     14726           9.7/14          #13
14.      Friends                        R       NBC     14552           9.4/15          #14
15.      WITHOUT A TRACE        R       CBS     13889           9.4/15          #14
16.      FOX World Series Pre-  S       FOX     13601           8.8/16          #17

Game #2:
Florida @ NY Yankees

17.      Law And Order          R       NBC     12925           9.3/15          #16
18.      Law And Order: SVU             NBC     12650           8.4/13          #19
19.      60 MINUTES                             CBS     12542           8.4/15          #19
20.      JAG                                    CBS     12297           8.1/14          #23
21.      NFL Monday Night Football:     ABC     12264           8.4/13          #19
            Atlanta @ St. Louis                         
22.     STILL STANDING                  CBS     12223           8.1/12          #23
23.     The Bachelor                            ABC     11964           8.5/13          #18
24.     Fear Factor                             NBC     11953           7.1/11          #35
25.     THE GUARDIAN                    CBS     11762           8.1/12          #23

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Press Contacts: Michael G. Silver       212/975-3161            mgsilver@cbs.com                    Ed Harrison                323/575-4254             ed.harrison@tvc.cbs.com
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