The key question for Morgan now, seven years after he was sacked as editor of the Daily Mirror, is whether he can survive the media storm currently raging on both sides of the Atlantic.
And then Robinson continues, noting that not only is Morgan haunted by the hacking allegations, but also by the reality that his CNN show is not getting big ratings or buzz. Indeed, that his CNN gig seems to be subordinate to his other American gig, "America's Got Talent." Ouch! Here's more from Robinson's piece:
In normal circumstances a story about the underhand, and sometimes illegal, practices of British tabloids might be expected to blow over quickly, particularly in America.
But the controversy over phone hacking at the News of the World, and the crisis it prompted at Rupert Murdoch's News Corp, dominated the headlines for weeks in the US, where Morgan is a household name.
His weekly CNN show is watched by millions and he replaced his friend Simon Cowell as a judge on America's Got Talent, the show which transformed him from a little-known Brit into a star.
If there is an appetite in America for stories about his tabloid past, it is partly because he has created one by pursuing a campaign of relentless self-promotion. CNN has spent heavily marketing Morgan as a replacement for Larry King and it is unlikely to drop him on the basis of allegations about his conduct at the Mirror or, before that, at the News of the World, where he became the youngest ever editor at the age of 28 in 1994.
All the signals emanating from CNN's corporate headquarters in Atlanta, Georgia, are that his job is safe. A CNN source who is close to Piers said last night: "The show is fine. Everyone's really happy with it. The number is up year to date from where Larry [King] was. The show is only six months old and it gets pick up from the press every single day".
A CNN spokesperson last night: "We continue to be supportive of his programme." CNN also pointed out that audiences for Piers Morgan Tonight are up 10% compared to what they were when the show was hosted by Larry King.
But senior media industry insiders in New York, from where Morgan's show is broadcast, say his star is no longer rising.
"The executive who hired him, CNN president Jon Klein, was fired right after [Morgan joined]," claims one source,
That is significant because Klein, who left in September last year, months after Morgan agreed a deal with the cable news channel, had championed him.
The ratings for his CNN show are slightly better than those Larry King enjoyed – up about 12% – but significantly lower than when Morgan started.
The same source says insiders at CNN are also irritated by the number of shows that are pre-recorded due to Morgan's commitments to America's Got Talent, which is filmed in LA but has also gone on the road across the country. "He's phoning in the show," he said.
Sources close to Morgan deny this, and say interviews with big stars including Beyoncé are recorded so they can be trailed weeks before they are aired. However, the buzz that surrounded Morgan's arrival has faded.
"The other thing to bear in mind is that no one talks in the media about Piers's show," the insider said.
"Some magazine and newspaper editors the other night [said] it just isn't on their radar screen at all any more. It doesn't make or break news."