How Facebook and Twitter Helps in Increasing Customer Loyalty
September 24th, 2011Article by Steve Lefavore
Facebook and Twitter are no longer just social networking tools. In fact, they have become the most powerful social business networking tool. You can give a new boost to your business with effective use of these most important social networking tools. The best thing is the real time interaction facility offered by them that allows you to interact with people (your customers).
Increase Organic Traffic and Generate Leads
Facebook and Twitter are very much helpful in increasing incoming organic traffic to your website. Intelligent webmasters are also using them strategically to generate leads for their e-Commerce website. In order to increase traffic and generate leads from facebook following steps are involved:
Signing Up to Facebook – To use facebook for professional benefits one needs to register first. During registration people need to provide some essential information and verify their account for authenticity of user being registered.
Making Friends – Making friends (or say adding potential customers to your profile) is the most important step in Facebook marketing. However, it’s very simple. You can join groups or communities matching your niche business and make new contacts with other people in that community or social network. Later you can send a friend request to those people. If you have existing customer’s contact email in your email account (Gmail, Hotmail, AOL and several other email accounts), you can import them to facebook and make them your friends on facebook.
Now you can start promoting your business on facebook. However, you should do it tactically. Directly promoting your website on facebook may harm your reputation. For direct promotion, its better you create Fan pages representing your business and add people there. You can update them with latest happenings in your business through Fan page or tweets.
With help of Facebook and Twitter you can increase your customer’s loyalty in your products and services. Whether it’s Twitter or Facebook, users can post their message that will be visible for all buddies in friend list. Like live chat function (that me be available on your website), you can use it to provide instant customer care service to both your potential and existing customers.
About the Author
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