MusicPlusTV.com launched a revamped website today. As well as a new look, it has doubled the resolution of its flagship 24/7 television broadcast stream, added social networking capabilities, and more. MusicPlusTV.com is an interesting blend of online video/music and a traditional TV network - only with a niche audience. It reminds me of Revision 3, which is also creating niche online TV shows. I like these websites, because they're not just regurgitating mass media TV (a la the recent NBC/News Corp deal). It is all about fresh made-for-Web content. MusicPlusTV's business model includes revenues from advertising, content licensing, brand integration, event sponsorships and digital distribution.
In its first three weeks in open beta, MusicPlusTV.com’s new site has already generated an active base of users and creators. Currently it is getting an average of 140,000 page views per day, which equates to over 4 million page views per month. Not too shabby.
I checked out the broadcast TV aspect - it's mostly youth-oriented (no surprise), with a lot of music. A good example is (indie) substance, hosted by 20-year old Avital - screenshot below. The shows are recorded in Los Angeles.
MusicPlusTV.com’s key new features include:
There's a more complete rundown of MusicPlusTV.com’s new website features on their blog. Also check out this video tour of MusicPlusTV.com’s new website.
MusicPlusTV.com seems to be differentiating itself from the likes of MySpace and YouTube with its broadcast TV option. Some of its early beta registrants have been prominently featured on MusicPlusTV.com’s live shows, which helps drive traffic to their profiles. The site is still quite difficult to immediately grok, but its central purpose seems to be as a social network for young music/video fans - with content creation being an important part of the appeal.
Of course, MusicPlusTV.com is hardly alone in the field of Web TV - check out Josh Catone's recent R/WW review of Joost, Babelgum, Zattoo, and others. It's exciting though to see what is being done in online video outside the mainstream Google vs BigMedia legal wranglings and oneupsmanship.
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