|

LATEST NEWS:

Sports

SportsMax lands long-term FIFA package

BY SANJAY MYERS Observer staff reporter

Friday, October 28, 2011



INTERNATIONAL Media Content (IMC), the parent company of regional sports network SportsMax Limited, announced yesterday it has been granted broadcast rights in the Caribbean for an extensive FIFA football programming package through to 2022.

IMC chairman Patrick Rousseau told the small gathering at a press briefing at the Wyndham Hotel in Kingston that IMC won the rights for the 2018 and 2022 World Cups to be hosted in Russia and Qatar, respectively.

"In a competitive bid we have won the right for the 2018 and 2022 World Cups. IMC now has those rights and that gives us all FIFA events from now to 2022. It is a significant achievement because we faced strong competition from others and we ended up winning," he said.

IMC won the lucrative broadcast rights in a bidding process that reportedly involved two other participants.

The IMC chairman refused to declare the value of the deal, but the SportsMax coverage is expected to be seen in over 20 Caribbean territories, with an audience estimated at 40 million people.

Said Rousseau: "Our successful and unrivalled experiences of transmitting the (Germany) 2006 and (South Africa) 2010 FIFA World Cups to approximately 40 million people in the Caribbean in multiple languages (English, Spanish, French and Dutch) will be very valuable as we work with FIFA in the coming years."

The media entity had also recently done up a new contract directly with FIFA for the 2014 edition to be staged in Brazil, after the previous arrangement with the Caribbean Football Union (CFU) was voided by the world governing football body.

Rousseau said he was "proud and pleased" that IMC satisfied FIFA all payments for the Brazil World Cup coverage was paid in full, hence the signing of an updated contract. The agreement gives the cable channel the rights to all FIFA content up to 2014.

IMC also owns the rights to the 2012 Summer Olympics in London, numerous IAAF Grand Prix track and field meets and international cricket series involving the top nations in the world.


T&T, Jamaica set for super showdown

  0 comments

 

A whimper - Relay teams fail to add to tally

  0 comments

 

J'can consulate provide strong support for Reggae Girlz

  0 comments

 

Jamaica scrape into the final past plucky HPC

  0 comments

 

Wild Glitz for Cecil C Charlton Trophy

  0 comments

 

STGC, C'Bar make winning starts

  0 comments

 

Lucozade increase sponsorship to Harbour View FC

  0 comments

 

STETHS, Manchester High battle for Ben Francis Cup

  0 comments

 

Western Basketball Div 1 league continues

  0 comments

 

T&T hold edge over Jamaica

  0 comments

 

Supernationals Rapid chess tourney to offer big prize money

  0 comments

 

JCA T20 club competition set for mid-November

  0 comments

 

Colorado blank Columbus 1-0 in MLS playoff

  0 comments

 

Melbourne, JDF eye 50-over title

  0 comments

 

Scotiabank stop NCB in inter-bank football

  0 comments

 

Sri Lanka rally against Pakistan

  0 comments

 

Zuzana Zlochova in 2nd straight singles final

  0 comments

 

Melbourne, New York to contest Michael Holding Masters cricket final

  0 comments

 

Pele says Brazil not ready to host World Cup

  0 comments

 

Harbhajan Singh dropped from India Test squad

  0 comments

 

Today's Cartoon


Poll

 Do you feel the Urban Development Corporation board should be held responsible for all that's currently happening at the agency, or should UDC general manager Joy Douglas be solely blamed?
Yes, the entire board should be held accountable
No, Joy Douglas is the problem

View Results

Results published weekly in Sunday Finance


Username:
Password: