Bloomberg Blog

Bloomberg Wins Three Eppy Awards

Bloomberg was honored with three Eppy™ Awards by Editor & Publisher in their 16^th annual competition for best media-affiliated websites. (Editor & Publisher is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.)

Bloomberg.com won "Best Business/Finance Website with 1 million unique monthly visitors and over."

In the category of "Best News or Event Feature on a Website with 1 million unique monthly visitors,"  Bloomberg.com won for its "The Fed's Secret Liquidity Lifelines" interactive graphic (http://bloom.bg/FedData)…which lets readers explore the once-secret extent of the U.S. Federal Reserve's lending to banks and other companies during the financial crisis.

Bloomberg Mobile Web won for "Best Mobile Website with 1 million unique monthly visitors and over."

After four weeks of in-depth judging by the E&P team, along with a prestigious panel of 54 judges, we humbly accept this recognition.

A complete list of the 2011 winners can be found here.

Bloomberg.com Team

Hot Off the Griddle: Introducing Sustainability on Bloomberg.com

"Sustainability" is a word in wide use that has many meanings. It all depends on who you ask. If you 're talking to environmentalists, they'll say it's about meeting society's needs without compromising future generations' capacity to do so, too. If you're talking to economists, they'll say it's about keeping inflation low and growth steady. And, if you're talking to business executives, they'll say it's a long-term strategy to gain a competitive advantage in innovation, efficiency, reputation, and ultimately performance.  The last group is the one we'll be focusing on with the launch of Bloomberg.com's new Sustainability section.

The goal is to uncover what businesses are doing, or what they need to be doing, to thrive as global competition intensifies for strategic resources. We feel this is a unique yet critical way to report on sustainability issues - from inside the companies who are defining it. If executives don't commit to making sustainability a vital part of their company, more than just their businesses will suffer. The communities they operate in, customers, and other non-financial players are also impacted by business decisions.

 Sustainable efforts can have a positive impact beyond just a company's short-term bottom line. For example, UPS was fulfilling its five-year sustainability goals in 2007, when executives noticed how rapidly the competitive landscape was changing. Despite its efforts, UPS was dropping in Global Reporting Initiative and Carbon Disclosure Project rankings. During an interview with Bloomberg.com Sustainability Editor Eric Roston, Scott Wicker, UPS chief sustainability officer and vice president of Corporate Plant Engineering said, "We were sliding off the list in the mid-2000s." Competing firms were stepping in. "We needed to step it up," he said. "Senior management saw reputational risks in not paying attention."

The UPS example is emblematic of the entire sustainability imperative. Leading companies must be attuned to both their own internal goals and the dramatic external pressures emerging as the 21^st century moves on.

Below is a brief video in which Mr. Roston provides more details about the new Bloomberg.com Sustainability section and why we think we're well-positioned to do this. We can't stress enough the importance of our expansion into this space. When speaking to senior executives, many have said that if you don't have a sustainability plan, you don't have a business plan.

 

 

The Bloomberg.com Sustainability Team

The Bloomberg Way Guide for Reporters and Editors Now Available to the Public

The Bloomberg Way, the reporting and style guide written by Bloomberg News Editor-in-Chief Matthew Winkler, is now available to the public for the first time.

For 21 years, The Bloomberg Way has guided Bloomberg News reporters and editors worldwide through the challenges of reporting and providing context to the story of money in all its forms. Now the guide will serve as a resource for journalists, students, business professionals and everyone who wants to write about money and get it right.

Under Winkler's leadership, Bloomberg News is a two-time Pulitzer Prize finalist and has received more than 600 awards, including:  the Roy W. Howard for Public Service, George Polk, Gerald Loeb, Overseas Press Club, Sidney Hillman, Investigative Reporters & Editors, Society of Professional Journalists (Atlanta, Chicago, Los Angeles and New York chapters) and Society of American Business Editors and Writers.

Principles of The Bloomberg Way include:

• Use The Five Fs: factual word, first word, fastest word, final word, and future word

• Be accurate: there is no such thing as being first if the news is wrong.

• Show, don't tell: back up statements with facts, figures and anecdotes.

• Follow the money: explain the role of money in all its forms to reveal the true meaning of the news.

The Bloomberg Way is available in bookstores, on Amazon.com and  iTunes.com.  Royalties from sales will benefit the Committee to Protect Journalists.

 

Meghan Womack, communications for Bloomberg News

 

Meet the Players behind Bloomberg Television's "Economy Election 2012" Coverage

With the presidential election less  than one year out, we wanted to take this opportunity to introduce you to some the incredible talent both in front of and behind the cameras of Bloomberg Television.

These are the people that put together the Bloomberg/Washington Post Republican Presidential Economic debate, and they are the ones who will be with you throughout the 2012 "Economy Election."

Here's  a behind-the-scenes clip from Bloomberg's "Spotlight On" service - which delivers unique multimedia content to the company's 13,000+ employees globally. From marketing to production to Bloomberg's cross-platform initiatives, take a look at appearances by Bloomberg Washington Executive Editor Al Hunt, U.S. Head of Television Andrew Morse, Multimedia Producer Stacy Kennedy, Special Projects Producer Eric Wagner, Production Head Mindy Massucci, Photos Assignment Editor Graham Morrison and Creative John Newhouse.

Yes, we'll admit it -- it takes a village.

  

 

Bloomberg's complete "Economy Election 2012" can be seen at www.bloomberg.com/election.

Bloomberg TV Team

Bloomberg LINK China Conference

Photo by Bloomberg

Hong Kong Exchanges & Clearing Limited Chairman Ronald Arculli certainly caught the media's attention after speaking at the recent Bloomberg LINK China Conference in Hong Kong where more than 200 economists, investors, and academics gathered to discuss China's economy. (Bloomberg LINK produces invitation-only, in-person gatherings around the world that focus on financial topics across a variety of industries.)

During Mr. Arculli's panel, he discussed investing in Hong Kong and also looked at the rate of IPO's at the Hong Kong Exchanges & Clearing, saying it has a "strong" pipeline of more than 100 applications.

Other topics discussed at the event included China's balance of growth and inflation, the yuan's march to convertibility, the emerging dim-sum bond market, and the new leadership at the helm of China's financial regulatory bodies. Speakers also bet on the next hot spots in the country’s real estate market and examined investment opportunities as China’s appetite for commodities grows.

Key speakers at the event included Ronnie Chan, Hang Lung Group Limited & Hang Lung Properties Limited Chairman; Paul Mackel, HSBC Managing Director and Head of Asian Currency Research; and Steve Wang, BOCI Executive Director and Head of Fixed-Income Research.

To learn about future Bloomberg LINK events, visit www.bloomberglink.com.

Angela Martin leads communications for Bloomberg LINK

A New Way to Learn About Bloomberg

Nobody enjoys hunting endlessly for information about a company, its products, job openings, recent news, or contact information. That's why Bloomberg has been hard at work with frog (a design firm) revamping the Bloomberg company information page. 

If you go to Bloomberg.com and click on "Our Company," you'll see a unique page that we feel encapsulates Bloomberg's core characteristics: Transparency, always-on, news and data driven, technologically savvy, creative, and most importantly, a useful resource.

The first thing you'll probably notice is the vibrant colors and imagery, changing numbers, and the fact that you can scroll, and scroll, and scroll. To our knowledge, this is the only single-page corporate web site where visitors will experience an infinite scroll of information with several different views of each business. Whether you are looking for information about Bloomberg's Professional service, TV network, Government or Law products, job openings or press information, you can find whatever you need from this one page.

The page also pulls in real-time market data such as stock market information, animates numbers using algorithms, pulls in live TV and Radio feeds, and even shows the beautiful salt water fish swimming in one of the many tanks located throughout Bloomberg's global offices.

One of our favorite features: the Exchange Countdown block. We harvested data from the Bloomberg Professional service and built a component that counts down to one of the exchanges that opens within the next 12 hours (we have 30 exchanges on the list). And, we factored in weekends, daylights savings, and holidays. If you are on the site at 4AM in New York (9AM in London) you'll see that the New York Stock Exchange opens in 5 1/2 hours.  If you're on the site at 4PM Eastern (7AM in Sydney) you'll see that the Tokyo Stock Exchange opens in 4 hours.

Last but certainly not least, if you're looking to contact someone, you can click on the directory tab to see a complete Rolodex of company contact numbers and site links. (If you click on Directory or Company Menu, don't worry about not being able to find your way back to where you started. A new window will pop up with the additional information.)

There are so many interesting things on this page to highlight so you should definitely check it out for yourself. We hope you find it useful. You can also read this post on Fast Company's Co.Design blog for more on how it was created.

 

Jennifer Walsh manages Bloomberg's digital marketing programs

Bloomberg Businessweek's New Ad Campaign

"Disruptive," "Worldly," "Charged" and "Viral." Those are the hallmarks of Bloomberg Businessweek, our readers, and our new advertising campaign.  Each ad is derived from a recent Bloomberg Businessweek story, highlighting the magazine's expanded editorial content, unique look, and sparkling personality.  Ad Age reported on the campaign, and we invite you to take a look at the four ads and tell us what you think in the comments section.

 

 Rachel Nagler leads communications for Bloomberg Businssweek

 

 

Bloomberg Has a Role in "Margin Call"

The Bloomberg Professional service (also known as the "Bloomberg Terminal") has a starring role in a current hit movie, "Margin Call" (at least WE think it's a starring role). Of course Kevin Spacey, Jeremy Irons, and Demi Moore don't have small parts either.

You may have seen the Bloomberg Professional service in movies before (HBO Film's "Too Big To Fail," 20^th Century Fox's "A Good Year," The Weinstein Company's "I Don't Know How She Does It"), but it's always nice to see our pride and joy on the silver screen.

Grab some popcorn and enjoy the short trailer.

Getting Ready for the Big Debate

We are just a few hours away from the Bloomberg/Washington Post Republican economic debate. Below are some behind-the-scenes photos of preparation efforts, which started early this morning.

Leading up to this critical debate focused on our nation's economic recovery, Bloomberg and The Washington Post polled Republicans and Republican-leaning independents to gauge their stance on the candidates. The poll revealed that Mitt Romney maintains the overall lead in his appeal in popularity, and businessman Herman Cain isn't too far behind. Twenty-four percent voted Romney as the lead candidate with Cain in second place at 16 percent.  Asked which candidate would do the most to improve the economy, 22 percent said Romney, 20 percent Cain, and 12 percent Texas Governor Rick Perry.

Watch the debate live at 8PM ET on Bloomberg TV (to find the BTV station in your area, use the channel finder) or via livestream. Also follow live blogs from Bloomberg View editors Michael Kinsley and Francis Wilkinson here.

 

 

 Bloomberg TV Team

Candidates Announced for 1st GOP Economic Debate

Last week, we blogged about the Bloomberg TV / The Washington Post first Republican Presidential debate focused solely on the economy. Today, we are pulling back the curtain for the Oct. 11th event to reveal the participating candidates, the format, and some prominent additions to Bloomberg's line-up of reporters/commentators.

Candidates:
- Minnesota Rep. Michele Bachmann
- businessman Herman Cain
- former House Speaker Newt Gingrich
- former Utah Gov. Jon Huntsman
- Texas Rep. Ron Paul
- Texas Gov. Rick Perry
- former Massachusetts Gov. Mitt Romney
- former Pennsylvania Sen. Rick Santorum

The candidates will outline their economic and job creation proposals in a unique format: seated side-by-side at a round table facing the hosts and surrounded by audience members. This format will facilitate serious and substantive debate on issues of vital importance to the country.

As part of the special 2012 campaign coverage, former Senator John Sununu Jr. (R-NH) and ABC News political analyst Matthew Dowd have joined the Bloomberg team to provide insight and analysis of the debate and duration of the election cycle. The October 11th debate will be moderated by Charlie Rose, along with Washington Post political correspondent Karen Tumulty and Bloomberg TV White House correspondent Julianna Goldman.

Here's the press release.

 

The Bloomberg TV team