The skill of creating a great picture rests as much on equipment as good technique. Photography is a challenging mix of artistry and technology and when conditions are against you it takes a very special camera and lens to capture a great image. Capturing a great picture under testing circumstances is a true measure of a good photographer, and good photographers only use the best equipment. When lighting is low, the focus is on a sharp lens to extract the maximum amount of detail from a subject. Get it right at this stage and you give your software the day off. With PENTAX lenses a good picture will rarely have to be edited by a computer.
Because photography has been at the heart of PENTAX for so long, we know how important the harmony is between a camera and its lens. PENTAX has made sure that all its components share the same synergy, resulting in perfectly smooth operation with no complications for your photography. In this new world of digital cameras PENTAX leads the market with the widest range of digitally optimised lenses, offering you every angle on the world around you, from ultra wide to ultra close with everything in between. Every aspect of a PENTAX lens adheres to a strict principle of quality and design. The integration of camera and lens is something that PENTAX has worked very hard on. We are confident that our system will match your expectations and we constantly strive to exceed them.
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