Logo & Graphics

The official Stevens logo is the primary signature lockup. The logo must never be reproduced by progressive photocopying since this reduces its sharpness. Also, it must never be redrawn or retraced. Both methods create variations that result in an inconsistent look, thus destroying the logo’s unifying function.

The “Official Logo” should be used in most situations.

The “Secondary Logo” should be used in cases where the design of the final piece is improved by the centered logo.

The “Apparel Logo” is appropriate for use on t-shirts, caps, etc. (Please note: it is fine to use the Official Logo and Secondary Logo on apparel as well -- but this alternate option is provided as some items require a more iconic appearance).

Area of Isolation

To ensure legibility and to heighten the visual impact of the logo, an area of isolation equal to at least 1/4 (one-fourth) the vertical distance of the S-Heading element must be maintained on all sides of the mark. Additionally, the mark should always have sufficient contrast with its environment and never be obscured by competing visual elements. Although strict rules cannot be given, some general guidelines about the immediate graphic environment of the mark have been established.

Color, when consistently applied, forms an integral part of the Stevens corporate identity. The mark may appear in the full color version, black, or Stevens Red (PMS 201). When placing the mark on a colored background or in a picture, knock the mark out in white. If the background image or color is light, use the black mark for sufficient contrast and readability. At no time should the full color logo be placed on top of a photo or image. The official school colors of Stevens Institute of Technology are red and gray. A Stevens logo color palette has been established to ensure consistency in reproduction. Refer to the chart below when selecting colors.

For Print

The effectiveness of these colors depends upon the consistency of their reproduction, which requires a high degree of quality in color matching. PMS (Pantone Matching System) color names should be provided when specifying color to a vendor.

¹ Process black and Red PMS 201 are also approved colors for use in one-color applications.

² When assigning colors to text in Microsoft Word, select “More Colors,” then “Custom” and insert the following values using the RGB (red-green-blue) color model.

Please note: all rules apply to secondary and apparel logos as well.

Official Logo on clear background

When imprinting on transparent backgrounds (such as glass doors, glassware, vinyl decals, etc.), this version must be used.

Official Logo on white background

When imprinting on paper or other white background, this version must be used.

Official Logo on light color background

When imprinting the logo on a light colored background (e.g., light gray, tan, light blue, etc.), the black logo should be used for sufficient contrast and readability, unless the color logo is certain to reproduce effectively. Exceptions may be made for assorted premium items and wearables (t-shirts, pens, backpacks, etc.). In these cases, discretion should be used to ensure logo visibility and integrity.

Official Logo on dark color background

When imprinting the logo on a dark colored background (e.g. navy blue, charcoal gray, etc.) the white (reversed out) logo should be used. Exceptions may be made for assorted premium items and wearables (t-shirts, pens, backpacks, etc.). In these cases, discretion should be used to ensure logo visibility and integrity.

Official Logo overprinted on photos

At no time should the full color logo be placed on top of photos or images. In these situations, the white logo should be used. Alternatively, the color logo framed in a white box (meeting the area of isolation guidelines) should be used.

It is never acceptable at any time to use previous or unauthorized versions of the logo.

Stationery serves an important communication link between Stevens Institute of Technology and its audience. All units that represent the University will use the standard stationery items for their correspondence. Standard stationery items include standard letterhead sheets, envelopes, and business cards. Individual names may appear on business cards, but will not be printed on letterhead or envelopes. Appropriate school, office, division, department or program names should be included on business cards, letterhead and envelopes.

Paper Stocks

For standard stationery items, the following paper stocks are used:

• Letterhead: Strathmore Writing 24 lb. Ultimate White Wove (unwatermarked)
• Second sheet: Strathmore Writing 24 lb. Ultimate White Wove (unwatermarked)
• Business Card: Strathmore Writing 80 lb. cover Ultimate White
• Envelopes: Strathmore Writing 24 lb. Ultimate White Wove (unwatermarked)

Ordering Stationery

University offices may order business cards, letterhead and envelopes by completing the Stevens Stationery Order Form and submitting it directly to PermaGraphics, Inc. PermaGraphics is the only approved vendor for supplying stationery to the Stevens offices. A quote and purchase requisition is required for all orders.

Example With Title and Department:

Penelope Pfeffernusse
Director of First Impressions
Office of Brand Continuity
T 201 216 5000
F 201 216 5001

For e-mail clients that need HTML inserted, see the HTML code

Example With Title, Department, and College:

Neils Bohr
Distinguished Professor of Physics
Department of Physics
Schaefer School of Engineering and Science
T 201 216 5000
F 201 216 5001

For e-mail clients that need HTML inserted, see the HTML code

Download Stevens PowerPoint Template - Option 1

Download Stevens PowerPoint Template - Option 2

If you have any questions regarding usage of the Stevens Logo, or would like to gain feedback or approval to ensure proper usage on a new piece, email newlogo@stevens.edu.