Visual Identity Guidelines

Georgetown University’s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs of all those responsible for the university’s outreach and communications.Georgetown is a diverse institution comprising multiple distinct entities. Yet all parts of the university must reference common visual cues so that our audiences can easily recognize Georgetown as the originator of all communications.These guidelines cover the foundational elements of Georgetown’s visual identity. Core rules governing usage of the seal, font and primary colors are presented, along with options for formatting, type styles and a broad palette of accent and complementary colors.

Logo Guidelines

The official Georgetown University logo has two components: the seal and the university’s name. The university logo is the root of the university’s visual identity. Using the logo in a consistent manner is essential for visual coherence and maintaining the strength of the Georgetown University brand.Given its official—even ceremonial—character, the logo is not appropriate for all applications (e.g., for highly informal communications). Careful consideration should be given to the logo’s suitability for each intended use.

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Typography Guidelines

A typography palette has been developed that offers Georgetown University flexibility in creating a range of materials that promote the institution. Adobe Caslon is the official typeface for Georgetown University. The Caslon typeface was created in the 18th century and was used in the founding documents of our country and John Carroll’s proposal to establish the university. It remains the official font of Georgetown University.The secondary typeface is Neue Helvetica, and it may be used with Adobe Caslon to add more visual interest. However, Neue Helvetica should not substitute Adobe Caslon as the dominant typeface.

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Primary Colors

The university has two official colors, known as Georgetown Blue and Georgetown Gray. Georgetown’s official colors date to the aftermath of the Civil War. The “Union blue” and “Confederate gray” were adopted to signify the union of North and South. Since then, these colors have become a recognizable identifier for the university. Color is a powerful tool that provides a quick means of identification. Georgetown maintains an impressive amount of “brand equity” in our recognizable color scheme. Consistent use of these colors will provide a common link among Georgetown and its many units and centers.

Secondary Colors

The secondary color palette consists of complementary colors that have been established for use in conjunction with the primary colors.The secondary colors broaden the palette of approved blues and grays. These colors should not be used in a dominant way, but maybe used to provide variety and visual interest. Secondary colors should be used in less than 50 percent of the color palette for one piece.

Tertiary Colors

The tertiary color palette consists of highlight colors that may be used in conjunction with the primary and secondary colors. The tertiary colors complement our official colors, but are not recognizable identifiers for Georgetown University. They should be used sparingly–that is, in less than 10 percent of the color palette for one piece.

Downloads

Download Visual Identity Guidelines

For authorization to download the files below, please fill out the logo usage request form.

• Georgetown University logo
• Georgetown University logotype
• Georgetown University seal

Schools & Campuses

Note: Logos for individual academic departments, centers, institutes and offices can be found on each school page.

• Georgetown College
• Georgetown University Medical Center
• School of Nursing and Health Studies
• School of Continuing Studies
• School of Foreign Service
• School of Foreign Service in Qatar

HTML Services

To request HTML services and Georgetown web templates, please email visualidentity@georgetown.edu