Why Indie Directors Are Releasing Movies Online — For Free
Sunday, December 27th, 2009"Releasing it for free is just good marketing," he says. "Whether it's through piracy or distribution your film is out there on the Internet, so we decided to harness this." … Online sales of merchandise – including T-shirts and collector's editions of the DVD – have generated $430,000 on a film that only cost $21,500 [...]