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Home > Expositions > Unicità d'Italia. Made in Italy e identità nazionale.

31 May - 25 September 2011
Unicità d'Italia. Made in Italy e identità nazionale.
1961/2011, cinquant’anni di saper fare italiano raccontati attraverso il Premio Compasso d’Oro ADI
MACRO Testaccio
Type: Documentaries

Unicità d'Italia. Made in Italy and National Identity. 1961/2011, fifty years of Italian know how shown through the ADI Compasso d'Oro Award

The exhibition is staged from an unusual and original perspective, identifying Made in Italy as one of the most dominant and significant factors that has, since 1961, helped to build the national identity. The route through this display of items from the Compasso d'Oro historical collection and the products selected for the XXII award is complemented by video clips and other items that provide historical context for key moments, allowing the exhibition to tell the story of Italian know how over the last half century.

At Macro Testaccio, the focus will be on the future. Hundreds of products selected over the last three years by the Permanent Design Observatory to compete for the ADI Compasso d'Oro Award will be on display, complemented by a series of events designed to identify future scenarios and the actions needed to ensure Italian manufacturing, that is, Made in Italy, can maintain, renew and capture the world with its uniqueness. "Unicità d'Italia" will also encompass the final stages of selecting the winners of the award and, for the first time in Rome, the awards ceremony for the XXII Compasso d'Oro Award, organised by ADI. Since 1954, this prize has been the most important international design award recognising products, merit and research.

Il Compasso d’Oro
Established in 1954, ADI Compasso d’Oro Award is the oldest and most influential international design award.
A Gio Ponti’s idea, the award was organized for years by “La Rinascente” department store in order to pick out the value and quality of the Italian design products. The Compasso d’Oro is awarded on the basis of a pre-selection made by ADI Permanent Observatory of Design, consisting of a commission of experts, designers, critics, historians, specialized journalists, ADI members or external to it, all continuously engaged in collecting information year after year, and in valuing and selecting the best products that may be published on the ADI Design Index.

Enrico Morteo per Fondazione Valore Italia, Fondazione ADI, ADI

Marsilio Editori


MACRO Testaccio
Opening hours

Tuesday-Sunday: 4.00 pm - 12.00 am (midnight);
Closed: Monday;
Last admission 1 hour before closing time.

Entrance ticket

Adults: € 4,00
Concessions: € 2,00
The ticket is valid fo MACRO Testaccio only. The exhibition held at Palazzo delle Esposizioni is not included in this admission fee.

Further information

Promoted by: Ministero dello Sviluppo Economico
Produced by: Fondazione Valore Italia in collaboration with Fondazione ADI and ADI

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