Paul Smith’s introduction to the fashion world was completely accidental. Without career plans or qualifications, he took a job in a boutique in his home town of Nottingham, the heart of the British manufacturing industry. Within a very short time, it was obvious that he had a real flair for design and decades later, he is now regarded as one of the greatest designers in the UK today. His Paul Smith London line is promoted as the jewel in the crown of the Paul Smith empire. Paying close attention to sub culture, Paul Smith shows an acute ability to forecast trends, which in turn places Paul Smith constantly at the top of the fashion pile. Innovative designs and an unwavering commitment to quality have built a brand loyal customer base. Key pieces in the collection include Paul Smith London shirts, suits, trousers and knitwear.