Become an expert on Augmented Reality (AR) in one quick read. Decrease your AR development time to market by learning from the first wave of early adopters of this new technology. AR offers a new marketing and product paradigm for a high impact, high value customer experience. In the ReadWriteWeb Premium Report Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future, we profile successful companies and their campaigns as well as development lessons learned.

The report features:

• Important players in the mobile AR market, their current campaigns and/or product implementations
• AR development shops
• Hidden costs associated with AR app development
• Developer experience requirements for AR app development
• Timeline for development of AR applications
• Total cost and cost break down for developing a Webcam AR project
• When live video processing will be enabled on popular mobile phones
• The use of existing AR browsers as opposed to companies building stand-alone mobile AR apps

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