Because a prominent comics professional demanded it!
For those whose lives are busier than mine, please enjoy the edited highlights of the current John Byrne/Peter David fight. It’s nothing new, of course, just the continued bad blood of two men with beards and too much love for Spider-Man in their hearts, but that doesn’t stop it be entertaining.
It all started in a thread on the Byrne Board called “Has the Internet Ruined Comics?” (The answer, by the way, is “Only if you’re a retailer who liked Dragon Head“), when Byrne explained that spoilers were hard to avoid no matter where you lurk:
Peter David handed out xeroxes of Guardian’s death at a con about a month before the book shipped… To this day, he maintains he was. “I was doing my job!” — as PR flak for Marvel. Someday, I hope some asshole does the same to him.
Peter David replied over on his blog:
Nnnnnno. A popular lie of John’s, but no. Number one, it wasn’t at a convention; it was at a get-together for retailers. Number two, it wasn’t Guardian’s death. It was an unlettered two page dream sequence in which Heather was seeing a dessicated Guardian tearing out the ground. Number three, it was part of a package of about two dozen photocopied highlights from assorted Marvel titles. Number four, the material in question was handed to me by Denny O’Neil, the book’s editor when I–in my capacity as sales manager at the time–was going around collecting material to put into the package. And when I said to him, “Are you sure you want me to include this in the material?” Denny replied, “Sure, what’s the harm?” Number five, retailers at the get together had no idea that the sequence actually indicated that Guardian really died. I know this because when John showed up at the get-together, he looked at the material, screamed at me at the top of his lungs, “How could you be showing this to retailers?!? It gives away the fact that Guardian dies!” and stormed out of the room, slowing only long enough to kick over a standing ashtray on his way out. At which point stunned retailers said, “Guardian DIES?,” started looking at the xeroxes again, and were muttering, “I thought it was just a dream sequence…”
Suddenly, the battle was joined!