Pulse Canada is an industry association that represents growers, processors and traders of pulse crops in Canada. Direction and funding for Pulse Canada is provided by the Alberta Pulse Growers Commission, the Saskatchewan Pulse Growers, Manitoba Pulse Growers Association, the Ontario Bean Producers Marketing Board, the Ontario Coloured Bean Growers, and the processors and exporters of Canadian peas, lentils, beans and chickpeas that are members of the Canadian Special Crops Association (CSCA).
About Us
Growing the Future: Annual Report 2010-2011Activities and Funding
Created in 1997, Pulse Canada's primary focus during its early years was international market development and market access. Over the years, Pulse Canada's operations have broadened to include initiatives focused on human health and nutrition as well as the development of animal nutrition markets for feed peas. In 2006, Pulse Canada's operations merged with the Canadian Special Crops Association. Today, the organization's activities include five operational areas: Market Access, Market Growth and Innovation, Transportation, Environment and Industry Initiatives. In addition to the collaborative funding provided by the Provincial Pulse Grower Associations and the Canadian Special Crops Association; Pulse Canada also receives funding through federal and provincial government programs such the Canadian Agriculture and Food International program (CAFI), the Advancing Canadian Agriculture and Agrifood program (ACAAF) and the Science & Innovation - Agriculture Policy Framework (APF) to achieve objectives established in the five main areas of focus.
Brand Canada
A "Brand Canada" strategy is being implemented by the federal and provincial governments to raise the international profile of Canadian food and agriculture products in cooperation with the food and agriculture sector. The Canada Brand is designed to foster increased demand by nurturing and capitalizing on positive perceptions of
As a company operating in international markets, Pulse
