Will Valkee's LED earbuds alleviate jet lag?
Finnair business travelers flying between Helsinki and Shanghai will soon have the chance to be test subjects on the effect that "brain stimulation" headphones have on jet lag.
The $240 earbuds, made and tested by Finnish company Valkee, already blast LED lights instead of music into desperate and willing ear canals with the intention of alleviating seasonal affective disorder. (The company has claimed, too, that the light helps improve reaction time--at least in Finnish hockey players.)
Now Valkee is working with the airline Finnair to determine whether the lights may instill a sense of well-being in long-distance airline passengers more