April 10, 2012

Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path. According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011. [...]

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Seven Over-Optimization Penalty What-If’s. Are You Ready for These?

Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being “optimized” by SEOs. [...]

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April 10, 2012 | 4 Comments | Read Story

4 Tools for Better Pinterest Experience

Do you love Pinterest? Does it keep you up at night, staying up late to add more images to your board? Do you find yourself spending more time there than you do on Facebook or Twitter? If so, you are like a great deal of today’s social media generation. Fun, easy to use and addictive, [...]

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April 10, 2012 | 3 Comments | Read Story

Facebook to Purchase Instagram for $1 Billion!

When Stanford University graduates Devin Systrom and Mike Krieger launched Instagram in October of 2010, they were just a couple of college graduates trying to hack their way into the highly competitive tech niche. Now, 18 months later, the popular app that enables mobile users to easily apply filters and post photos to social networks [...]

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April 10, 2012 | No Comments | Read Story

25 Ways to Decrease Your Rankings

Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits.  But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies? Here’s what you need to do: Tip #1 – Cloak your site If you [...]

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April 9, 2012 | 13 Comments | Read Story

The Reddit Guide to Massive Traffic

Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to use it as a tool in your SEO toolbox you can drive massive traffic to your site. But be warned…unlike Pinterest or Tumblr, take the wrong marketing steps on reddit and you could get eaten [...]

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April 9, 2012 | 5 Comments | Read Story

An SEO’s Guide to SEO Audits Part 2: The Pre-Audit Preparation

Read Part 1 The Pre-Audit Preparation Process What to Charge & What to Do Questions to Ask, Accounts to Access & Tools to Use This is part two in a series of articles where I’ll try to outline a process for conducting high quality, thorough SEO audits. As I mentioned in part one of the series [...]

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April 9, 2012 | 1 Comment | Read Story

Crazy Easter Fun and Food Ideas via Pinterest

Let me start by saying that SEJ wishes you a very happy and safe Easter weekend. Easter is just a few days away and decorating and coloring eggs can be a lot of fun. Here are some cool ideas via Pinterest that I believe people make at home. I am not quite that crafty, but [...]

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April 6, 2012 | 3 Comments | Read Story

To Blog or Not to Blog, That is the Question

I believe that in today’s inbound marketing world, delivering quality blog content to your target market needs to be a top priority. Connecting with your target market through content will lead to more website traffic, a larger social following, in bound links to your site, long tail keyword traffic, and in the long run – [...]

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April 6, 2012 | 12 Comments | Read Story

Friday Humor: A word about Gmail Tap with LL Cool J

LL Cool J explains Gmail “tap”. You kind of have to watch to get it. Thanks to Jenny Lopez / @jennita for sharing this!

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April 6, 2012 | 1 Comment | Read Story