Display Advertising, Retargeting and Attribution
November 15, 2010 by Daron Babin
Filed under Episodes
Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.
Podcast: Play in new window | Download
Inaccuracy of Traditional Analytics
November 23, 2009 by Daron Babin
Filed under Episodes
Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.
Podcast: Play in new window | Download
Attribution Management
December 22, 2008 by Daron Babin
Filed under Episodes
Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems.
Podcast: Play in new window | Download
