非盈利计划
Get started with our Playbook
To help you activate your cause, tell a compelling story, and launch an effective campaign on YouTube, we now have a resource for nonprofits called the YouTube Guide: Playbook for Good.
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Tell your organization’s story through videos on YouTube to connect with supporters, volunteers, and donors. Applying for a designated "Nonprofit" channel through the YouTube Nonprofit Program will help deliver your message to the world's largest online video community.
Free Benefits
- Premium branding capabilities and increased uploading capacity
- The option to drive fundraising through a Google Checkout "Donate" button
- Listing on the Nonprofit videos page
- Ability to place a Call to Action overlay on your videos to raise money or find volunteers
Apply
Click here and sign in with your nonprofit’s Google or Gmail account (you can also create a new account). The Google for Nonprofits Program will verify your nonprofit status, so have your 501(c)(3) number handy. Once approved, you will be able to join the YouTube Nonprofit Program by submitting your YouTube channel username.
Program Requirements
- To be eligible for the YouTube Nonprofit Program, organizations must:
- Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service (or federally-registered nonprofit status in the UK, AU, or CA); and
- Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use.
- Please note that the following organizations are not eligible for the YouTube Nonprofit Program:
- Governmental entities and organizations;
- Hospitals and health care organizations;
- Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible).
- YouTube and Google reserve the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at YouTube and Google's discretion, and are not subject to external review.
Tips and Tricks
- Create a powerful YouTube channel with tips from the YouTube Guide: Playbook for Good
- Read more information about how to set up your YouTube channel
- Find out how to run video campaigns on YouTube and see real nonprofit campaign examples
- Get advice about making and editing videos without a lot of staff or money
- Google for Nonprofits offers free tools to help promote your work, raise money, and operate more efficiently. Learn more