David ‘The Hoff’ Hasselhoff wants to stay “hip and current with the kids,” so he’s doing it the way he knows best–by getting beat up in cheerleader outfits and chicken suits in an ad campaign.
The Hoff is Electronic Arts’s latest pitchman in online videos for “Burnout Crash,” a racing video game on Xbox Live with the motion controller, Kinect, but he’s not stopping there: He wants a game of his own, he told Reuters in an interview this week.
“I’ve wanted to develop my own game so this was a way of seeing if this works and maybe we can take this one step further with using the same concept as ‘Burnout Crash,’ and maybe do something with the Hoff,” he said.
Hasselhoff said he’s in talks with EA about developing some kind of game or app. EA could not immediately be reached for comment.
Hasselhoff has promoted games before but declined to comment on how much money he has made from the video game industry. 
