Selena Gomez and the Scene - "Round & Round"

Last fall with the album Kiss and Tell, 17 year old Selena Gomez demonstrated that the likes of Miley Cyrus and Demi Lovato needed to make room for a new pop princess on the rise. Now, with the release of her new single "Round & Round," the first from an upcoming second album with her band The Scene, Selena Gomez is ready to grab a spotlight all to herself. This is pure, effortless dance pop that is likely to still sound good after months of radio airplay. Feel free to sing along. It's all for fun.

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Maybe it is the little rock touches in the verse likely courtesy of producer Kevin Rudolf, but there is an enhanced maturity in sound on "Round & Round" that will catch adult listeners right away. This is not standard issue kid pop from the Disney camp. Any top artist in the pop dance realm would be happy to be handed a surefire song like "Round & Round." Selena Gomez sings with a knowing edge to her voice that is impressive for a girl of 17.

There is a sing-speak breakdown about flower petals in a love me or love me not display where Selena Gomez could teach Ke$ha a thing or two. It's not long before we are ushered right back into the chorus about a love relationship going in circles. There is nothing particularly deep here, but it certainly will sound great blasting from speakers at the beach.

Selena Gomez and her band The Scene reached the pop top 30 with their single "Naturally," and "Round & Round," with the way it has taken off in sales at iTunes, looks set to climb even higher. The band's first album Kiss and Tell was a top 10 hit and is certified gold. With Miley Cyrus now exploring adulthood around the corner on Can't Be Tamed and threatening to leave pop music entirely, Selena Gomez is set to take the female teen pop crown in crowd pleasing fashion.