Nintendo Wins Emmy For DS And Wii Engineering

For the second year in a row, the National Academy of Television Arts & Sciences has honoured Nintendo with an Emmy Award for excellence in engineering creativity.

The Wii was recognised for its motion-sensing controls, which have attracted a broad range of nontraditional gamers and veteran players alike.

The award also recognised Nintendo DS for its touch-screen control scheme and distinctive dual-screen display.
"The pioneering interfaces for Wii and Nintendo DS reflect our long tradition of seeking new ways to enhance the gaming experience for users at every level," said Don James, Nintendo of America's executive vice president of operations.

"We're grateful for this award and thank the academy for honoring us a second time."
Nintendo previously received an Emmy in 2007 for its invention of the plus-shaped D-pad, which radically changed how people interact with their videogames and, by extension, their televisions.