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Final Ratings: #6 "Impulse" Loses Viewers But Posts Gain in Household Figure

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By Steve Krutzler / 17:21, 10 October 2003 / Enterprise

The final ratings for Wednesday's STAR TREK: ENTERPRISE have been published by Mediaweek, revealing that "Impulse" lost some viewers on the week-to-week period but improved its overall rating.

Earning a 2.8/4, "Impulse" crept slightly on top of "Rajiin"'s 2.7/4 to claim the season three title and, again, the highest household rating for the series since February. This figure means that 2.8% of American television households were watching ENTERPRISE this week, while this amounted to 4% of the television households with the tube on at the time.

In demographic numbers, "Impulse" marginally declined from last week's 2.0/6 to a 1.9/6. In viewership, the show lost a couple hundred thousand audience members since the prior episode, coming in at 4.17 million viewers vs. "Rajiin"'s 4.52 million. "Impulse" again came in sixth place in its timeslot, with the WB's SMALLVILLE taking the #5 spot (4.4/7, 6.74 million).

Marc Berman, however, says despite this steadiness in the face of baseball playoffs and competitor SMALLVILLE, the ratings picture for ENTERPRISE is potentially gloomy.

"Springing a ratings leak in the Wednesday 8 p.m. hour with STAR TREK: ENTERPRISE is one additional problem UPN did not need," Berman remarks. "Early into season three, it doesn't look like ENTERPRISE has the typical seven-year life span." Berman rated the TREK's performance a C and lead-out JAKE 2.0 an F (1.8/3, 2.65 million).

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dropping ratings | Report this post to moderator
By: psp1 (Odo's file, contact) @ 22:37:31 on Oct 12, 2003

Looking at the hypotheses on this board, I'm wondering if we should not try the cosmic ray intensity explanation. Somehow the fluctuations in the solar wind affect the mind so that different episodes are perceived as being worse than they are. Or a different number of people tune in depending upon the number of protons in the solar wind.
On the other hand, maybe the show is just crap. Just a thought.
I had to dig hard to find something positive, and I do have to say that ENT has made me reevaluate VOY. I had a chance to catch a rerun of VOY, and although it is nothing to rave about, it is eons ahead of the limp and ineffective ENT.
It's time for fans and non-fans to shoot this horse and put everyone out of their misery.


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psp1


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Baseball | Report this post to moderator
By: dinzy (Odo's file, contact) @ 11:01:03 on Oct 11, 2003

I wonder if Baseball Playoffs are effecting the ratings. Boston, NY, Chi and Miami are all big markets and all had games on During ENT this week, and probably last week. I know there isn't much of an overlap with sports and Trek but at least 3 of these teams have a very strong fan base. I'm sure this can account for a few hundred K decline in veiwers.


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  • RE: Baseball | Report this post to moderator
    By: joesmom (Odo's file, contact) @ 12:27:51 on Oct 11, 2003

    I would think so. That was the first thing I thought of when I saw the overnights. With three or four (I don't know for sure because I don't follow baseball) of the teams in the playoffs coming from key neilsen markets it is bound to have some effect on ratings. Also, I don't know for sure, but I think ENT may have been pre-empted for the games in some cities. Just what we need, huh?


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Looks OK to me? | Report this post to moderator
By: Flake (Odo's file, contact) @ 09:02:06 on Oct 11, 2003

The numbers are consistant with a gain in some form each week! If the same quality of episodes are produced then WOM between current fans and 'ex-fans' will only increase these numbers, I'm looking forward to a 3.0+ national rating :)

When it reaches that barrier lets hope they never go below it again.

They need some decent cliffhangers from one 'sweeps' to the other to prevent people turning off after a long 5 week break. That'll keep the ratings even more consistant.


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so let's see... | Report this post to moderator
By: sky (Odo's file, contact) @ 17:57:02 on Oct 10, 2003

Let me see if I understand this... If the viewership of ENT drops to a total of ten viewers, and if one viewer is 10 years old, the next 20, and 30, 40 and so on, all the demographics between 10 and 100 would be covered, and ENT would then have maximum demographic coverage. Is that about right?

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"When I was your age, I didn't watch television! I LIVED! So... move out of your parent's basements!" -- William Shatner on SNL, 1986


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  • RE: so let's see... | Report this post to moderator
    By: Cyrus (Odo's file, contact) @ 22:40:47 on Oct 10, 2003

    Quote:
    Is that about right?

    No, it's not. Percentage of each demo group within a show's audience is not important, it's the number of viewers in each key demo group that matter. Demographics ratings are percentage of overall viewers. A 1.9 rating for Adults 18-49 means that around 2.5 million people ages 18-49 were watching ENT (roughly 60% of its viewers).


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    Could you please continue the petty bickering? I find it most intriguing.


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Losing? | Report this post to moderator
By: Steve Krutzler (Odo's file, contact) @ 17:26:02 on Oct 10, 2003

Honestly I'd like Marc Berman to explain how ENT showing some of its best numbers since early in the year against major competition from SMALLVILLE and baseball playoffs constitutes "springing a leak." Maybe I'm missing something, and albeit the show is last in the timeslot, but if the audience and household ratings are actually going up, as has been the trend in the first five episodes, how is this a bad thing? Can someone with more ratings expertise chime in?

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Trust in Allah... but tie up your camel. Stay Frosty now.


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  • RE: Losing? | Report this post to moderator
    By: Oliver-Daniel (Odo's file, contact) @ 12:46:02 on Oct 13, 2003

    Hi Steve,
    well I canīt, I usually donīt get behind that barrier of mediaweeks ratings analysis. Well ENT is still early in its season and we have seen decent and great episodes. Well, nothing new, but fine and well crafted stories, it only could get better. I just see 4. and whatsoever millions of viewers isnīt bad for UPN, is it? And baseball playoff might be reason for the small decline in viewership numbers. But I donīt see a leak or whatever. Maybe UPN should do more to promote ENT. By the way, what ratings had VOY in average?

    Keep up your good work
    Oliver-Daniel

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    Oliver-Daniel Kronberger-Lennardson 5 Heinrich-Heine-Str Schwandorf 92421 Germany Institute for Technical Translations Postbox 1408 Schwandorf 92405 Germany


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  • RE: Losing? | Report this post to moderator
    By: Burkins (Odo's file, contact) @ 00:35:43 on Oct 11, 2003

    You know, Steve, I had the same question! Ent showing an increase in ratings against that competition isn't a bad thing at all, but a very positive thing.

    Marc Berman is simply slanting his writing to give the perception that ENT is failing. He has been taking potshots at Enterprise for the last several weeks in his online column. At the same time, he does not even mention the drop in viewership that Smallville has exhibited year to year.

    To me it smacks considerably of the piling one the entertainment press has been doing regarding Enterprise since TV Guide did it's hatchet job at the end of last season.

    There are critics who are influenced a great deal in their judgment of shows, performances, etc., by what happens to be popular at the moment. I think Marc Berman is definitely one of them.

    --------

    "Make just a ripple. Come on be brave. This time a ripple - next time a wave."

    "I lost something out there... and I don't know how to get it back" Archer in "Home"


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    • RE: Losing? | Report this post to moderator
      By: Deslok (Odo's file, contact, web site) @ 08:54:18 on Oct 11, 2003

      There are critics who are influenced a great deal in their judgment of shows, performances, etc., by what happens to be popular at the moment. I think Marc Berman is definitely one of them.

      This is why I don't trust critics at all. The only opinions I'm interested in are those of my fellow STAR TREK fans. There's plenty to like about the new season, it's such a departure from what I thought would surely be the death knell of STAR TREK. People like Marc Berman have agendas to fulfill, I doubt that he's a fan of STAR TREK, and thus, I find his opinion to be irrelevant.

      Some people are bent on destroying the show, even in the face of it's improvement. Marc Berman is even more petty than two trekkies arguing over canon. Seriously, people like him should be taken with a grain of salt.

      I think we need to remember that sci-fi ismore popular now than it was when STAR TREK first appeared many moons ago, and while I personally think the quality has wavered some, no two STAR TREK series will ever be the same. The entertainment press is notoriously self serving. They picked up on a buzz and exploited it, we should see it for what it is and perhaps not pay lip service to such entities, they're irrelevant. If ENTERPRISE were to reach astronomical ratings next week and beyond, TV Guide and others would excercise a bit of revisionist history and proclaim that they were rooting for ENT's success all along.


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      Be vewy, vewy quiet. I'm hunting Womuwans.


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  • RE: Losing? | Report this post to moderator
    By: Cyrus (Odo's file, contact) @ 22:25:45 on Oct 10, 2003

    Berman doesn't follow the ratings of each show. He probably doesn't have time to keep track and analyze the ratings of every TV series on the air. All he does is a simple comparison of the ratings to the last year's ratings from the same timeslot.

    Last season ENT did really great in October, so the episodes this October will not look good in comparison. On the other hand Smallville, while not doing as well as it did last season, has done a lot better than "Dawson's Creek" which was in the 8 pm Wednesday timeslot last year. So he keeps mentioning the timeslot improvement that Smallville has made for WB without mentioning that it was actually doing better last season on Tuesdays.


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    Could you please continue the petty bickering? I find it most intriguing.


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  • Steve... | Report this post to moderator
    By: MoulinRouge (Odo's file, contact) @ 18:14:28 on Oct 10, 2003

    Marc Berman always, always has a negative spin and something derrogatory to say about ENT. Without fail. This isn't the first time he's predicted imminent death. He is of the mind set that this retooling of the show--with no advertising during the summer session other than on weeknights on UPN to audiences who probably aren't interested in ENT, no radio, no print ads, no ads on other cable channels--should suddenly spike the ratings to a 9.0 or a 10.0 in the overnights. It isn't going to happen, not on any series and most especially not on one stuck in a UPN sinkhole which reaches only 80 percent of the markets. Not when the cheapskates at UPN weren't willing to spend a dime promoting it all summer long and have spent precious little since, depending instead on their actors schlepping for it. That's the fallacy of the "retooling." What did UPN expect?

    Last week was the first time there was a minute bit of advertising for ENT. I've seen ads for "24" on the side of a bus. I've heard about Smallville on the radio, seen ads for it all over other cable channels and saw an insert for it in Cosmopolitan magazine for crying out loud. I've seen Lauren Graham and Alexis Bledel of Gilmore Girls in Evian water commercials as their characters. I saw nothing of ENT this summer and for the next four weeks. Nothing.

    Viewers lost are hard to get back and Trek has had such bad press. On UPN it's stuck in a desert and the bitch of it is that the show is better this season. It really is. They're smart for a change not to "shoot their load" figuratively and crassly speaking all at once. I don't care if Will Shakespeare came back from the grave to write for ENT, if it's stuck on that sinkhole UPN with little or zero advertising, those ratings are not going to shoot up from a 4.0 to a 10.0. They're not. I consider it a small miracle that the numbers haven't dropped significantly against Smallville and the play offs and have risen slightly since the premiere, but they didn't. A loyal core audience exists. Word of mouth takes time.....UPN needs to spend money advertising elsewhere. Its audience is simply too small. It's not like any of its present programs have stratospheric ratings.

    I post the snail mail addresses of the top bean counters listed at the ENT project everywhere. I tell everyone I know who watches on weekends because they can't get it on Wednesday (and I know plenty) to write and make the bean counters aware since a piece of snail mail is considered indicative of a certain number of viewers just like a Nielsen box. Heck, I received a response in the mail from Leslie Moonves' office acknowledging my letter, saying they'd received several letters. Leslie Moonves' office. The top honcho. It said they'd even received correspondence from overseas viewers who download ENT to watch. That's what frustrates me the most, Steve, is that the Nielsen numbers are not representative. ENT has a bigger audience than they report. I'd wager it has just as many viewers as Smallville. Smallville doesn't do well overseas. I know this because my on-line friends from the UK, Germany, and Australia tell me this.

    What I want to know is why Marc Berman isn't harping on the fact that Smallville's ratings have dropped 25 percent from last year when it was posting 8.0 overnights at season's beginning. Now its posting 6's for overnights--supposedly against lesser competition. Does Berman ever reflect on that? No.


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  • RE: Losing? | Report this post to moderator
    By: MaxPower (Odo's file, contact) @ 17:35:04 on Oct 10, 2003

    Sounds like a load of something smelly to me. ENT isn't doing any worse than Voyager(Is it doing better?) and Voyager ran 7 seasons.

    Nevertheless, ENT needs to be off UPN and in syndication post haste. UPN is a sink hole.

    --------


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    • RE: Losing? | Report this post to moderator
      By: joesmom (Odo's file, contact) @ 20:00:16 on Oct 10, 2003

      I could not agree more!!! Enterprise has made some wonderful improvements this year and deserves much better than a sinkhole like UPN and jokers like Mr. Berman trashing it because its ratings are going up!!! This show would do much better in first run syndication and I can't help but wonder if TPTB have that in their minds if things do go sour with UPN in the next year or two. I would certianly hope so because ENT is too good for treatment like this. On the positive side, I got a look at the Oct 11-17 issue of TV Guide and it lists next weeks episode (Exile) as one of their 21 reasons to stay home next week. Granted, I'm not a great fan of TV Guide but good publicity is good publicity and we'll take all we can get!!!


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    • RE: Losing? | Report this post to moderator
      By: Xenoclone (Odo's file, contact, web site) @ 18:46:49 on Oct 10, 2003

      There's an odd anti-Trek agenda seemingly by many people. It's like they're trying to kick Trek while it's "down."

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      "Unless we learn to live together as brothers [and sisters] we will die together as fools." -Martin Luther King, Jr.


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    • RE: Losing? | Report this post to moderator
      By: MoulinRouge (Odo's file, contact) @ 18:23:11 on Oct 10, 2003

      UPN is a sinkhole. The Nielsens don't tally folks who watch on weekends late night on Fox or whatever because they don't have UPN and thus can't watch on Wednesdays--and I know plenty of people who do just that. ENT and Smallville's audience numbers probably aren't that different from one another, yet Berman declares Smallville a ratings "winner" even though its numbers are also off 25 percent from last year. I looked it up. The beginning of last season, Smallville was doing 8's in the overnights. Now it's posting 6's, supposedly against less stiff competition. WB is carried pretty much everywhere though, and doesn't suffer Wednesday night pro basketball preemptions like ENT does constantly in Salt Lake City, Detroit, Orlando, and sometimes even in NYC. ENTs real numbers are higher. I swear it.


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      • RE: Losing? | Report this post to moderator
        By: Xenoclone (Odo's file, contact, web site) @ 19:04:08 on Oct 10, 2003

        If UPN is on KJZZ in Utah it will always be preempted. The channel is dedicated to the Jazz. (Hence why it changed to KJZZ years ago.)

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        "Unless we learn to live together as brothers [and sisters] we will die together as fools." -Martin Luther King, Jr.


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        • RE: Losing? | Report this post to moderator
          By: MaxPower (Odo's file, contact) @ 19:42:15 on Oct 10, 2003

          Same thing in Phoenix, Suns game on at 7pm Wednesday? bye bye Enterprise, see ya on Saturday.

          --------


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          • Letters | Report this post to moderator
            By: MoulinRouge (Odo's file, contact) @ 20:37:00 on Oct 10, 2003

            That's why I'm an advocate of the letters. Snail mail is the BEST thing you can do. The bean counters count the Nielsen numbers. If you've been preempted for the Suns that week and watch it on the weekend, if you watch it on the weekend on another outlet because you don't get UPN, or you don't have a Nielsen box, the bean counters don't know you exist. If you write a letter, they will know and assume several other viewers who didn't take the time to call also watched...just like a Nielsen point. E-mail me. I'll give anyone the addresses. You can also get them at www.triphammered.com/support/shtml

            That's evay's page. She got them straight from the Enterprise Project. Sample letters are on the page, as well as advertisers' snail mail and e-mail. So is UPN's phone and fax numbers. Faxes are an excellent way to correspond, but snail mail is the best. When I stopped to consider the shortcomings of the Nielsen system and that it could ultimately cost ENT a fourth season is when I got mad enough to write. Like I said, when I got a reply from the head man Leslie Moonves' office I about fell over dead. Everybody doesn't get replies through the mail, but I did. I don't know whether that means I'm uncommonly articulate or just a monstrous pain in the ass but I'll assume the positive for the time being. ENT finally got an ad in the LA Times promoting impulse and its trailer played on Spike TV because of some of the positive feedback to the UPN office--at least that's what the lady at the phone implied to Kathleen. It couldn't hurt. Not a great deal of advertising but more than before.


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            • RE: Letters | Report this post to moderator
              By: Xenoclone (Odo's file, contact, web site) @ 21:49:09 on Oct 10, 2003

              I'm angry at the Enterprise Project. I offered them a web layout. So all the members take a look and a bunch email me saying it's beautiful and they hope those in charge use it. Then their "webmaster" tells me he's concerned about how often he might need to change the graphics and I say, "Look, I can do any changes you need. Just list me as the graphic designer on ths site. That's all I ask."

              Then nothing! About Two weeks later they have that horrible text/frames page up. I guess the webmaster was more concerned about being in charge than having a good looking site. Heck, I would have gone without credit for the graphics. But nothing. So I told them that I couldn't sit on my hands waiting for a response. I eventually just changed the title and menu items and made it the new Power Rankings page.

              I mean, seriously, the guy couldn't accept my help? I make web pages for a living. You'd think he'd want someone with actual experience helping them out on the web.

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              "Unless we learn to live together as brothers [and sisters] we will die together as fools." -Martin Luther King, Jr.


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              • RE: Letters | Report this post to moderator
                By: MoulinRouge (Odo's file, contact) @ 22:02:33 on Oct 10, 2003

                Xenoclone, I can understand how you feel. Really. If [i]I[/i] were in charge I would have accepted your help in a heartbeat, but the letters aren't to help the Enterprise Project. They don't profit from them. They're to help ENT stay on the air. You don't have to join the group. I joined the mailing list but I would have written letters regardless. You can get all the addresses off Evay's page. She isn't really affiliated with the project at all. She just mentioned it out of courtesy since she got the addresses from them. Nice, [i]nice[/i] lady. Huge ENT and Trip fan. Witty as hell to converse with. She had inquiries from a couple of international viewers who asked her for the United States country code and would it work in front of the UPN Fax and phone numbers. It will, BTW (inquire of your local overseas operator. It's either 001 or 011).

                Writing the letters makes me feel better when I read snotty comments like from that nasty Marc Berman. When Moonves' office replied, I felt so great. At least one person now knows that there's a potentially bigger audience for ENT than those miserable boxes tell them and that person in the CEO of CBS Television. Mr. Moonves has a huge say so in ENTs future. So do Dawn Ostroff, Earl Lestz, Kevin Levy, Mel Karmazin and Summer Redstone. All the addresses are on Evay's page.


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