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Game changing OpenCourseWare propels MIT to the highest score ever measured
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Volatility evident as educational consumers are presented with more choices
Penn State stumbles but holds onto a top ranking
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Richmond Tops all Colleges
Austin, Texas, April 4, 2012 – MIT topped Harvard for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor. This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measured in the history of the TrendTopper Rankings. Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking. This is the eighth TrendTopper MediaBuzz ranking over the preceding five years. The rankings are conducted every nine months.
In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded. The University of Chicago took its’ usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison. Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford. Yale and the University of Texas-Austin Rounded out the Top Ten.
MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare povides the same information available to MIT students to the world-at-large. Not only can anyone, anywhere take M.I.T. courses online free of charge, they can also earn certificates certifying mastery of the subject matter.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change. In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM. This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.
Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.The Top Universities with current ranking and change from last ranking follow:
In the college rankings the University of Richmond completed its long climb to the top.
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Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking. Richmond Williams switched places with Smith, Bucknell and Union coming on strong. Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
Harvard Returns to the top, beating Northwestern and Berkeley
But Big Ten Beats Ivies: 8-6 in the Top 50
Williams Tops Richmond as No.1 in the College Category
Austin, Texas, September 3 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern. The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions. Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.
Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin. Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.
“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of the Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”
In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.
Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences. This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
The Top 25 Universities by Internet Media Buzz
Rank/University/Last/Comment
1. Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.
2. Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.
3. University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.
4. Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.
5. California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.
6. Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.
7. Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.
8. University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.
9. University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.
10. Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.
11. University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.
12. University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.
13. Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.
14. Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.
15. University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.
16. Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.
17. University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.
18. University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.
19. University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.
20. Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.
21. Georgetown University (14) – Once again, the Top Catholic University in the land.
22. New York University (18) – Growing global ambitions reflected in the global media.
23. Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.
24. Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.
25. University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.
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The Top 25 Colleges by TrendTopper MediaBuzz
The College category also produced a new No. 1, Williams College of Massachusetts as a strong No. 1 in the College Division. (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)
Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
In another first, three of the Claremont Colleges finished in the Top Ten: No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona. In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.
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Rank / Colleges Fall 2011
1. Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..
2. University of Richmond — Richmond looking stronger and stronger in the classroom, the athletic field and the media.
3. Union College – A sometimes overlooked gem of a school making strides in the Internet age.
4. Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.
5. Harvey Mudd College – One of the top technical schools in the nation finally getting it due.
6. Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).
7. Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.
8. The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.
9. Carleton College – A past No.1 that continues to gain in global reputation.
10. Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.
11. Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.
12. Amherst College – Always lurking near the top of the Liberal Arts College rankings.
13. Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.
14. Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125thanniversary).
15. Middlebury College – Such a large global footprint for such a small school.
16. Bowdoin College – Used to boast of being the first US college to witness the sunrise.
17. Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.
18. Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.
19. Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.
20. Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.
21. Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.
22. School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.
23. Babson College – Specialized in entrepreneurship before entrepreneurship was cool.
24. United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.
25. United States Air Force Academy – Service Academies are amazingly unranked by US News and others
The Top Specialty Schools.
Top Engineering Schools: CalTech, MIT, Georgia Tech (College: Harvey Mudd)
Top Online/For Profit Schools: the University of Phoenix.
Top Business School: Babson College
Top Christian School: Wheaton College, IL
Top Military Academy: United States Military Academy
Top Multi-disciplinary Art & Design School: Pratt Institute
Top School of Art: School of the Art Institute of Chicago (SAIC)
Top Music School: the Julliard School
Top Catholic University: Georgetown University
Top Catholic College: College of the Holy Cross
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.
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2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
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Historic Re-alignment of what is considered an ‘elite’ school
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AUSTIN, Texas December 30, 2010 – The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
For Previous TrendTopper MediaBuzz College Rankings go here
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes Narrative Tracking technology that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
11. Stanford University
12. Princeton University
13. University of California — Davis
14. Georgetown University
15. Duke University
16. University of California—Los Angeles
17. University of Washington
18. New York University
19. California Institute of Technology
20. Johns Hopkins University
The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
We have now three different schools taking the top spot for Universities in the last three Years: Harvard, Michigan and now Wisconsin.
As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten.
Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s: Carleton College, Wellesley College, and Colorado College.
The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
11. Wellesley College
12. Juilliard School of Music
13. Vassar College
14. Pratt Institute
15. United States Military Academy
16. Smith College
17. Bowdoin College
18. College of the Holy Cross
19. Claremont McKenna College
20. Bryn Mawr College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
• Top University: University of Wisconsin, Madison
• Top College: Davidson College
• Top Engineering Hybrid School: The Cooper Union
• Top Business: Babson College
• Top Art and Design School: Pratt Institute
• Top Art School: School of the Art Institute of Chicago (SAIC)
• Top Music School: The Juilliard School
• Top Online University: University of Phoenix
• Top Christian School: Wheaton College, Illinois
• Top Catholic College: College of the Holy Cross
• Top Catholic University: Georgetown University
• Top Service Academy: United States Air Force Academy
• Top Outré College (New Category): Oberlin
The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.
The Universities that gained the most ‘media momentum’ since our last analysis were:
1. Worcester Polytechnic Institute
2. Miami University—Oxford
3. Lehigh University
4. Cal Poly—San Luis Obispo
5. University of California—Irvine
6. CUNY-Queens
7. Georgetown University
8. Mills College
9. University of Denver
10. Rice University
The Colleges that have gained the most ‘media momentum’ since our last analysis were:
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1. Smith College
2. Trinity College CT
3. St. John’s College MD
4. School of Visual Arts (NY)
5. Fashion Institute of Technology
6. St Lawrence University
7. Swarthmore College
8. Hampshire College
9. Gettysburg College
10. Oberlin College
In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.
The top five states for top colleges, along with the number of top colleges within the states include:
1. New York (45)
2. California (30)
3. Massachusetts (25)
4. Pennsylvania (22)
5. Illinois (12)
The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
The 53 page guide includes the following:
Why another college guide; why TrendTopper MediaBuzz?
Introduction – A New Reality
Highlights for Winter/Spring 2011
About TrendTopper MediaBuzz™
Top Universities for Winter/Spring 2011
Top Colleges for Winter/Spring 2011
Universities with Greatest Change
Biggest Movers – Universities
Biggest Movers – Colleges
Top States for Top Schools
TrendTopper MediaBuzz Backgrounder
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
GLM’s College Reputation Management Services are part of our TrendTopper Branding Services.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
Five Universities were added to the list on April 6th.
Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.
The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012
Rank / University
1
Massachusetts Institute of Technology
2
Harvard University
3
University of Chicago
4
Columbia University
5
University of Wisconsin—Madison
6
Cornell University
7
University of California—Los Angeles
8
Stanford University
9
Yale University
10
University of Texas—Austin
11
University of Washington
12
University of Pennsylvania
13
University of Michigan—Ann Arbor
14
University of California–Berkeley
15
Princeton University
16
Ohio State University—Columbus
17
University of California — Davis
18
Indiana University—Bloomington
19
Virginia Tech
20
New York University
21
Duke University
22
University of California—San Diego
23
Georgia Institute of Technology
24
Johns Hopkins University
25
University of Virginia
26
Georgetown University
27
Boston College
28
University of Georgia
29
University of North Carolina—Chapel Hill
30
Boston University
31
George Washington University
32
Northwestern University
33
University of Southern California
34
University of Pittsburgh
35
University of Illinois—Urbana – Champaign
36
University of Minnesota
37
Brown University
38
University of Miami
39
University of Phoenix
40
University of California—Santa Barbara
41
Michigan State University
42
California Institute of Technology
43
Purdue University
44
University of California—Irvine
45
University of Iowa
46
Carnegie Mellon University
47
Vanderbilt University
48
Texas A&M University
49
University of Maryland—College Park
50
Syracuse University
51
Pennsylvania State University
52
University of Rochester
53
University of California—Santa Cruz
54
University of Notre Dame
55
University of Missouri—Columbia
56
University of California—Riverside
57
Iowa State University
58
Rutgers, the State University of NJ
59
University of Colorado—Boulder
60
Emory University
61
University of Oregon
62
University of Florida
63
University of Massachusetts—Amherst
64
Brigham Young University—Provo
65
Auburn University
66
University of Delaware
67
Washington University in St. Louis
68
Case Western Reserve University
69
University of Kentucky
70
University of Tennessee
71
University of South Carolina—Columbia
72
Tufts University
73
Rice University
74
Dartmouth College
75
Baylor University
76
Northeastern University
77
University of Connecticut
78
Wake Forest University
79
University of Kansas
80
Missouri U. of Science and Technology
81
University of Arizona
82
North Carolina State University—Raleigh
83
University of Vermont
84
University of Oklahoma
85
Fordham University
86
Arizona State University
87
Tuskegee University
88
Tulane University
89
Southern Methodist University
90
Howard University
91
Villanova University
92
Xavier University
93
Loyola University, Chicago
94
Lehigh University
95
Miami University—Ohio
96
Drexel University
97
University of Denver
98
Marquette University
99
College of William and Mary
100
Rensselaer Polytechnic Institute
101
Texas Christian University
102
Brandeis University
103
University of Dayton
104
James Madison University
105
DePaul University
106
Washington State University
107
Santa Clara University
108
Colorado State University
109
University of New Hampshire
110
Kansas State University
111
American University
112
Rochester Inst. of Technology
113
Truman State University
114
University of Alabama
115
University of Arkansas
116
St. Mary’s College of California
117
University of San Diego
118
Liberty University
119
Hofstra University
120
Catholic University of America
121
SUNY—Stony Brook
122
St Louis University
123
CUNY-Queens
124
Worcester Polytechnic Institute
125
St. Catherine University
126
Creighton University
127
Illinois Institute of Technology
128
Towson University
129
Californis State U — Long Beach
130
Kaplan University
131
Providence College
132
Pepperdine University
133
Yeshiva University
134
Drake University
135
Butler University
136
St. Joseph’s University
137
Texas State U — San Marcos
138
Loyola University New Orleans
139
CUNY-Brooklyn
140
University of the Pacific
141
Clemson University
142
Gonzaga University
143
CUNY-Hunter College
144
CUNY-Baruch
145
Walden University
146
Seattle University
147
Ithaca College
148
St Johns University NY
149
Montclair State University
150
Binghamton– SUNY
151
Clark University
152
Capella University
153
Stevens Institute of Technology
154
Emerson College
155
Colorado School of Mines
156
Chapman University
157
University of Tulsa
158
Loyola Marymount University
159
Loyola College Maryland
160
Quinnipiac University
161
University of Redlands
162
New Jersey Institute of Technology
163
Manhattan College
164
Rose-Hulman Institute of Technology
165
Mills College
166
Elon University
167
Bradley University
168
Embry-Riddle Aeronautical U.
169
John Carroll University
170
Stetson University
171
CUNY-City College
172
The Citadel
173
Bentley University
174
University at Buffalo—SUNY
175
Abilene Christian University
176
Valparaiso University
177
Cal Poly—San Luis Obispo
178
Clarkson University
179
Fairfield University
180
University of San Francisco
181
Rider University
182
Morgan State University
183
Iona College
184
University of Scranton
185
Michigan Technological University
186
Xavier University of Louisiana
187
Simmons College
188
Sacred Heart University
189
Western Governors University
190
University of Dallas
191
Springfield College
192
Oral Roberts University
193
St. Mary’s University of San Antonio
194
Ramapo College
195
College of Charleston
196
University of Mary Hardin-Baylor
197
Evergreen State
198
Florida A&M University
199
Wagner College
200
University of Portland
201
Alfred University
202
St Edward’s University
203
Rollins College
204
Baldwin – Wallace College
205
Dillard University (LA)
206
Rowan University
207
University of Mary Washington
208
LaSalle University
209
Manhattanville College
210
University of Northern Iowa
211
St. Bonaventure University
212
Hamline University
213
Hood College
214
Whitworth University
215
Augsburg College
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
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For the numbers behind the rankings,the why and wherefore, including the numerical analysis of the Top Colleges and Universities, the rankings and numerical analysis for the top gainers and losers, colleges ranked by velocity andmomentum (short-term and longer-term movement), click here.
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The Top Colleges by Internet MediaBuzz for Spring/Summer 2012
Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.
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The Top Colleges by Internet MediaBuzz for Spring/Summer 2012
Rank / College
2012
Top Colleges
1
University of Richmond
2
Williams College
3
Smith College
4
Bucknell University
5
Union College
6
Amherst College
7
Colorado College
8
Oberlin College
9
The Cooper Union
10
Pratt Institute
11
Colgate University
12
Wellesley College
13
Occidental College
14
Middlebury College
15
The Juilliard School
16
Davidson College
17
School of the Art Institute of Chicago
18
Pomona College
19
United States Military Academy
20
Vassar College
21
Emerson College
22
Bowdoin College
23
Carleton College
24
United States Naval Academy
25
Hamilton College
26
Swarthmore College
27
Babson College
28
Barnard College
29
Trinity College CT
30
Lafayette College
31
Fashion Institute of Technology
32
School of Visual Arts
33
Claremont McKenna College
34
Wesleyan University
35
United States Air Force Academy
36
Virginia Military Institute
37
Rhode Island School of Design
38
St. Mary-of-the-Woods College IN
39
Guilford College
40
Reed College
41
Morehouse College
42
Bryn Mawr College
43
Bard College
44
Connecticut College
45
Concordia University Texas
46
Lawrence University
47
Southwestern University
48
Hampshire College
49
Ohio Wesleyan University
50
College of the Holy Cross
51
Mount Holyoke College
52
Gustavus Adolphus
53
Haverford College
54
Colby College
55
SUNY—Purchase
56
Dickinson College
57
Macalester College
58
Furman University
59
Drew University
60
Calvin College
61
Kenyon College
62
Minneapolis College of Art and Design
63
Washington and Lee University
64
St Lawrence University
65
Bentley College
66
Augustana College IL
67
DePauw University
68
Hobart William Smith College
69
Bates College
70
SUNY College of Technology, Alfred
71
Gettysburg College
72
Siena College
73
Harvey Mudd College
74
Simmons College
75
US Coast Guard Academy
76
Bethune-Cookman University FL
77
Skidmore College
78
St Olaf College
79
Denison University
80
Presbyterian College
81
Willamette University
82
Knox College
83
Spelman College (GA)
84
Milwaukee School of Engineering
85
Scripps College
86
Grinnell College
87
Bethel College IN
88
Augustana College SD
89
Ohio Northern University
90
Messiah College
91
Erskine College
92
Transylvania University KY
93
Sarah Lawrence College
94
Beloit College
95
Roger Williams University
96
Fisk University
97
University of Puget Sound
98
Hillsdale College
99
Alfred University
100
Randolph College (Macon) VA
101
St. Michael’s College
102
University of the Arts PA
103
Wheaton College IL
104
Centre College
105
High Point University
106
Whitman College
107
Cornell College
108
Illinois Wesleyan University
109
Muhlenberg College
110
College of St. Benedict/St John University
111
Trinity Washington University
112
San Francisco Art Institute
113
Allegheny College
114
Goucher College
115
Baldwin – Wallace College
116
Albion College
117
Florida Southern College
118
Flagler College FL
119
California Institution of the Arts
120
Wabash College
121
Rowan University
122
Pitzer College
123
Kalamazoo College
124
Wittenberg University
125
Linfield College
126
Rhodes College
127
Ursinus College
128
Earlham College
129
Wofford College
130
Hampden – Sydney College
131
Stonehill College
132
Marietta College OH
133
Coe College
134
Moravian College
135
Buena Vista University IA
136
Oklahoma Baptist College
137
Lake Forest College
138
St. John’s College MD
139
Corcoran College of Art and Design
140
Bennington College
141
Agnes Scott College
142
Lenoir-Rhyne University SC
143
Sewanee—University of the South
144
Ripon College
145
Birmingham Southern College
146
California College of the Arts
147
Elmira College
148
Loras College IA
149
Carthage College
150
Adrian College
151
Wheaton College MA
152
Susquehanna University
153
Boston Conservatory
154
Berklee College of Music
155
Endicott College
156
Cleveland Institute of Music
157
Lebanon Valley College
158
Hendrix College
159
St Mary’s College IN
160
Hanover College, IN
161
University of the Ozarks AR
162
Olin College
163
Juniata College
164
Hartwick College
165
Elizabethtown College
166
US Merchant Marine Academy
167
University of North Carolina School of the Arts
168
Westminster College PA
169
SUNY—Geneseo
170
Millsaps College
171
Franklin and Marshall College
172
United States Coast Guard Academy
173
South Dakota School of Mines
174
San Francisco Conservatory of Music
175
Lewis and Clark College
176
Berea College
177
Hood College
178
Morningside College IA
179
Sweet Briar College
180
New England Conservatory of Music
181
McMurry University TX
182
Westmont College
183
Curtis Institute of Music
184
College of New Jersey
185
Hollins University VA
186
University of Minnesota Morris
187
St Michael’s College
188
Ouachita Baptist University
189
Elizabeth City State University
190
Simon’s Rock College
191
St. John’s College NM
192
New College of Florida
193
Berry College
194
Howard Payne University TX
195
Eugene Lang College of New School U.
196
Austin College
197
United States Merchant Marine Academy
198
Washington and Jefferson College
199
LeGrange University
200
College of Wooster
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The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
The Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions. It includes positive or negative movement vs the competition. It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.
Williams Tops Richmond as No.1 in the College Category
Austin, Texas, September 3, 2011 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern. The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions. Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.
Memorial Church, Harvard
Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin. Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.
“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”
In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.
Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences. This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
Big Ten Conference
The Top 25 Universities by Internet Media Buzz
Rank/University/Last/Comment
1. Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.
2. Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.
3. University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.
4. Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.
5. California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.
6. Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.
7. Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.
8. University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.
9. University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.
10. Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.
11. University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.
12. University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.
13. Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.
14. Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.
15. University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.
16. Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.
17. University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.
18. University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.
19. University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.
20. Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.
21. Georgetown University (14) – Once again, the Top Catholic University in the land.
22. New York University (18) – Growing global ambitions reflected in the global media.
23. Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.
24. Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.
25. University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.
The Top 25 Colleges by TrendTopper MediaBuzz
The College category also produced a new No. 1, Williams College of Massachusetts as a strong No. 1 in the College Division. (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)
Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
In another first, three of the Claremont Colleges finished in the Top Ten: No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona. In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.
The Top 25 Colleges by TrendTopper MediaBuzz
Rank / Colleges Fall 2011
Williams College Museum
1. Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..
2. University of Richmond — Richmond looking stronger and stronger in the classroom, the athletic field and the media.
3. Union College – A sometimes overlooked gem of a school making strides in the Internet age.
4. Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.
5. Harvey Mudd College – One of the top technical schools in the nation finally getting it due.
6. Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).
7. Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.
8. The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.
9. Carleton College – A past No.1 that continues to gain in global reputation.
10. Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.
11. Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.
12. Amherst College – Always lurking near the top of the Liberal Arts College rankings.
13. Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.
14. Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125th anniversary).
15. Middlebury College – Such a large global footprint for such a small school.
16. Bowdoin College – Used to boast of being the first US college to witness the sunrise.
17. Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.
18. Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.
19. Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.
20. Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.
21. Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.
22. School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.
23. Babson College – Specialized in entrepreneurship before entrepreneurship was cool.
24. United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.
25. United States Air Force Academy – Service Academies are amazingly unranked by US News and others
The Top Specialty Schools.
Top Engineering Schools: CalTech, MIT, Georgia Tech (College: Harvey Mudd)
Top Online/For Profit Schools: the University of Phoenix.
Top Business School: Babson College
Top Christian School: Wheaton College, IL
Top Military Academy: United States Military Academy
Top Multi-disciplinary Art & Design School: Pratt Institute
Top School of Art: School of the Art Institute of Chicago (SAIC)
Top Music School: the Julliard School
Top Catholic University: Georgetown University
Top Catholic College: College of the Holy Cross
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings, twice a year, with spring and fall editions. Many institutions of higher education, including Wisconsin, Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.
Understanding China, at the English Speaker’s Union
” Today, I have entitled my speech as Understanding China. According to Global Language Monitor, an American research body following the global media reporting, on its list of the Top News Stories of the Decade, the rise of China came as the first, even well ahead of 9/11 and the war in Iraq. But I think 2009 will probably be remembered in our history, as China’s transition into playing a major role in the world.
Here in London, I could clearly sense China’s emergence onto the world stage. During the G20 London Summit, the close cooperation between China, US, UK and other countries shows that China has come to the centre stage of addressing global issues.
– Fu Ying, Chinese Ambassador to the United Kingdom at the English Speakers Union 12/10/09
Excerpt from:
On Equal Terms: Redefining China’s Relationship with America and the West (Wiley)
“Hardly a day passes without a story about China in the pages of the Financial Times, Wall Street Journal, or International Herald Tribune echoing statements made by Paul JJ Payack, president of the Global Language Monitor. His publication boldly reported in 2009 that the rise of China was by far the most widely read story of the past decade — and that period included 9/11, the war in Iraq and Afghanistan, and the global financial crisis. ”The rise of China to new economic heights has changed — and continues to challenge– the current international order,” Payack proclaimed. It is with little surprise that its ongoing transformation has topped all news stories in a decade bespotted by war, economic catastrophe, and natural disasters.”
– By Mingxun Zheng
Global Language Monitor (GLM) is a media analytics company that documents, analyzes and tracks cultural trends in language the world over, with a particular emphasis upon Global English. GLM is based in Austin, Texas.
GLM has deep academic and internet roots. GLM’s predecessor site, yourDictionary.com is the direct descendent of the Web of Online Dictionaries at Bucknell University, founded in 1994.
In 1999, Paul JJ Payack, with a long background in technological innovation, joined two partners and reorganized Web of Online Dictionaries into yourDictionary.com, where Payack was the founding president. YDC assembled the industry’s premier advisory council of experts; it was the the largest multi-lingual dictionary destination on the web with some 240 languages. In 2003 Payack, created the Global Language Monitor to carry on the media analysis functions began at YDC. (For example, YDC was the first dictionary to publish its annual Word of the Year WOTY ™ lists.)
The Global Language Monitor offers the following algorithmic-based services:.
Ambush Marketing: Tracking how companies leverage the world’s major sporting events to appear as if they are sponsors
NarrativeTracking: Tracking the story lines that politicians and organizations weave to spread their point of view
College Reputation: Helping to differentiate colleges among their peers to help gain and retain students
Political Services: Providing virtual polling and the tracking of political narratives
Business Intelligence: Unbiased snapshots of your competitive strengths and weaknesses
TrendTopper Services: Specialized analyses that help you understand your market, products and/or competition
GLM algorithmic methodologies create actionable intelligence that can be used for brand analysis, product positioning, alternatives to focus groups, as well as helping organizations understand a world now dominated by the noise of billions of Internet voices competing to be heard.
Our main services include various products based on TrendTopper MediaBuzz and Narrative Tracker technologies. For information on the methodologies behind GLM’s algorithmic-based services, contact us by phone or email below. GLM’s proprietary software is key to its leadership position as the top global media analytics organization for the world wide web.
We found it highly interesting that many institutions used our TrendTopper MediaBuzz College rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
See where your school (or prospective schools) ranks: Click below to download your 2012 Guide for $19.97.
GLM as a Source of Record
GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.
For Contact Information, call 001 512 815 8836 or email pauljjpayack@gmail.com.
Worldwide print and electronic media have come to rely on GLM for it TrendTracking and analytics-based analyses.
A representative sampling includes: CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.
The GLM is supported by a worldwide network of technologists, professional wordsmiths and academics to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices, and their impact on the various aspects of culture.
The New York Times: The Power of Words
The Times features the Global Language Monitor and our algorithmic-based methodologies back on January 29, 2006. Click here. This seminal article, analyzed the potential for a real estate crash some eighteen months before the Global Economic Restructuring.
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About Paul JJ Payack
Paul JJ Payack in the NPR Studio
Paul JJ Payack (PJJP Pictures) has served as a senior executive of three Fortune 500 high technology companies, and three Silicon Valley technology companies that were acquired buy three other Silicon Valley giants, as well as numerous start-ups and re-starts.
Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month.
Payack taught scientific and technological communications and other forms of expository writing at the University of Massachusetts, and has lectured at the University of Texas, Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others. He is a frequent quest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.
Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard University (where he studied dead languages, comparative literature, and fine arts).
He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly: 001 512 815 8836 or pauljjpayack@gmail.com.
Payack is the author of some eighteen collections (seven currently in print), the latest of which are A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
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Historic Re-alignment of what is considered an ‘elite’ school
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AUSTIN, Texas January 11, 2011 (Updated) — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leaped over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up 10 or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Ten Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
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The Top Twenty Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leaped over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s.
The Top Ten Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
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Historic Re-alignment of what is considered an ‘elite’ school
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AUSTIN, Texas December 30, 2010 – The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
11. Stanford University
12. Princeton University
13. University of California — Davis
14. Georgetown University
15. Duke University
16. University of California—Los Angeles
17. University of Washington
18. New York University
19. California Institute of Technology
20. Johns Hopkins University
The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
We have now three different schools taking the top spot for Universities in the last three Years: Harvard, Michigan and now Wisconsin.
As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten.
Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s: Carleton College, Wellesley College, and Colorado College.
The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
11. Wellesley College
12. Juilliard School of Music
13. Vassar College
14. Pratt Institute
15. United States Military Academy
16. Smith College
17. Bowdoin College
18. College of the Holy Cross
19. Claremont McKenna College
20. Bryn Mawr College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
• Top University: University of Wisconsin, Madison
• Top College: Davidson College
• Top Engineering Hybrid School: The Cooper Union
• Top Business: Babson College
• Top Art and Design School: Pratt Institute
• Top Art School: School of the Art Institute of Chicago (SAIC)
• Top Music School: The Juilliard School
• Top Online University: University of Phoenix
• Top Christian School: Wheaton College, Illinois
• Top Catholic College: College of the Holy Cross
• Top Catholic University: Georgetown University
• Top Service Academy: United States Air Force Academy
• Top Outré College (New Category): Oberlin
The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.
The Universities that gained the most ‘media momentum’ since our last analysis were:
1. Worcester Polytechnic Institute
2. Miami University—Oxford
3. Lehigh University
4. Cal Poly—San Luis Obispo
5. University of California—Irvine
6. CUNY-Queens
7. Georgetown University
8. Mills College
9. University of Denver
10. Rice University
The Colleges that have gained the most ‘media momentum’ since our last analysis were:
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1. Smith College
2. Trinity College CT
3. St. John’s College MD
4. School of Visual Arts (NY)
5. Fashion Institute of Technology
6. St Lawrence University
7. Swarthmore College
8. Hampshire College
9. Gettysburg College
10. Oberlin College
In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.
The top five states for top colleges, along with the number of top colleges within the states include:
1. New York (45)
2. California (30)
3. Massachusetts (25)
4. Pennsylvania (22)
5. Illinois (12)
The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
The 53 page guide includes the following:
Why another college guide; why TrendTopper MediaBuzz?
Introduction – A New Reality
Highlights for Winter/Spring 2011
About TrendTopper MediaBuzz™
Top Universities for Winter/Spring 2011
Top Colleges for Winter/Spring 2011
Universities with Greatest Change
Biggest Movers – Universities
Biggest Movers – Colleges
Top States for Top Schools
TrendTopper MediaBuzz Backgrounder
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
GLM’s College Reputation Management Services are part of our TrendTopper Branding Services.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
We are Up-to-date, as in, we are an on-going, longitudinal study. Our rankings are fresh, current and updated continually throughout the year. You will never need to wait until the first week in September to see how your schools are ranking.
We Provide Brand Analysis. Schools are either hot, or they’re not. We tell you how your schools rank, as brands. Every school on our list has made the cut! Every school is considered a good school, if not a great school.
We Measure Brand Equity; the perceived value of your school. Penn is a great (Ivy League) school, but Penn State (before the scandal) was nearly equivalent (No. 22 vs No. 24) in brand equity. After reading our report you can then ask yourself, is it worth the difference in price?
The World vs. The Deans. Other rankings are inherently biased. You need to stop and think – does my future employer really care about how other deans rank my school? Get real. The only question he or she actually cares about is can you do the work?
We continually update the Top 300 Colleges and Universities Guide throughout the year, so the information that you receive is always fresh and up-to-date.
We are Inclusive, listing Internet and Specialty Schools. It’s important to understand the rankings for Julliard and Cooper Union, as well as schools like the University of Phoenix, historical Black Colleges, and the notoriously underrepresented City University of New York. We even rank schools that opt-out of traditional rankings, such as Bard.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
How TrendTopper enhances college reputation by differentiating ‘brand’ among peers
The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education. Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas. TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media. TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.
“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”
Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues. These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,
Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:
• We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?
• How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?
• We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?
• We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?
• We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?
• Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?
College and University Rankings
Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year. The next Internet Rankings will be announced in April, 2009
The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.
TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.815.8836, email pauljjpayack@gmail.com, or visit www.LanguageMonitor.com.
Calif, Mass, Pa, Ill, Ohio, Va, Texas, NC and Minn follow
AUSTIN, Texas. (August 26, 2010) — New York state has been named the Top State for Top Colleges followed by California, Massachusetts, Pennsylvania and Illinois. Ohio, Virginia, Texas, North Carolina and Minnesota rounded out the Top Ten. The list was assembled by the Global Language Monitor in its twice yearly TrendTopper Media Buzz analysis of the nation’s Top 300 Colleges and Universities.
“The TrendTopper MediaBuzz Rankings is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. We survey social media such as Twitter, as well as the Internet, blogosphere, and the global print and electronic media.” said Paul JJ Payack, the president of Global Language Monitor. “As such, we remove the biases inherently built into each of the other published rankings. For example, US News recently announced that it has changed a key component to their rankings thereby lowering the value of year-by-year comparisons.”
The Top Ten States with the Most Top Colleges are listed below. Listings include Ranking, the number of top schools in parentheses, the Top University and College, National Best of Class Institutions and Top Surprises for each state.
Asterisks (*) indicate National Best-in-Class
State Rank
No. 1
New York (44)
Top College
Vassar College
Top University
Columbia University
Top Academy
United States Military Academy *
Top Music School
Juilliard School *
Top Design School
Pratt Institute *
Top Surprise
NY as the No. 1 State
No. 2
California (29)
Top College
Pomona College
Top University
University of California—Los Angeles
Top Surprise
Stanford & UC San Diego top Berkeley
No. 3
Massachusetts (25)
Top University
Harvard University
Top College
Williams College
Top Business College
Babson College *
Top Engineering School
Massachusetts Institute of Technology *
Top Catholic School
College of the Holy Cross *
Top Surprise
Amherst falls out of Top 10
No. 4
Pennsylvania (22)
Top University
Pennsylvania State University
Top College
Bucknell University
Top Surprise
Penn State over U of Pennsylvania
No. 5
Illinois (13)
Top University
University of Chicago
Top College
Wheaton College
Top Christian College
Wheaton College *
Top Surprise
Northwestern University at No. 39
No. 6
Ohio (11)
Top University
Ohio State University—Columbus
Top College
Kenyon College
Top Surprise
Oberlin College Slips
No. 7
Virginia (10)
Top College
University of Richmond
Top University
Virginia Tech
Top Surprise
VT over UVA
No. 8
Texas (10)
Top University
University of Texas—Austin
Top College
Austin College
Top Surprise
UT breaks into the Top Ten
No. 9
North Carolina (8)
Top University
Duke University
Top College
Davidson College
Top Surprise
UNC falls out of Top Ten
No. 10
Minnesota (8)
Top College
Carleton College *
Top University
University of Minnesota
Top Surprise
Capella now No. 2 Internet School
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The complete listings of all the states can be found here.
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
Summer/Spring 2010
Top 150 Colleges
Rank
1 Carleton College
2 Williams College
3 Pomona College
4 Middlebury College
5 University of Richmond
6 Wellesley College
7 Vassar College
8 Union College
9 Cooper Union
10 Hamilton College
11 United States Military Academy
12 Colgate University
13 Sarah Lawrence University
14 Colorado College
15 College of the Holy Cross
16 Pratt Institute
17 Bard College
18 Bucknell University
19 Reed College
20 Drew University
21 Harvey Mudd College
22 Davidson College
23 Occidental College
24 Skidmore College
25 Claremont McKenna College
26 United States Naval Academy
27 DePauw University
28 Wheaton College IL
29 Augustana College
30 Barnard College
31 United States Air Force Academy
32 Furman University
33 Morehouse College
34 Macalester College
35 SUNY—Purchase
36 Mount Holyoke College
37 Babson College
38 Colby College
39 Juilliard School
40 Lafayette College
41 Virginia Military Institute
42 Washington and Lee University
43 Haverford College
44 Alfred University
45 Juniata College
46 Calvin College
47 Ithaca College
48 University of Puget Sound
49 Spelman College (GA)
50 Amherst College
51 Rhode Island School of Design
52 Siena College
53 Wesleyan University
54 Emerson College
55 St Olaf College
56 Bates College
57 Dickinson College
58 University of Northern Iowa
59 Knox College
60 Kenyon College
61 Pitzer College
62 Grinnell College
63 Austin College
64 Scripps College
65 Bryn Mawr College
66 School of the Art Institute of Chicago
67 Oberlin College
68 Presbyterian College
69 Bentley College
70 California Institution of the Arts
71 Ursinus College
72 Bowdoin College
73 College of Charleston
74 Kalamazoo College
75 Augustana College
76 Connecticut College
77 Willamette University
78 Agnes Scott College
79 Rollins College
80 Simmons College
81 Fisk University
82 Sweet Briar College
83 Rowan University
84 Centre College
85 Coe College
86 Earlham College
87 Berklee College of Music
88 Wofford College
89 Denison University
90 Illinois Wesleyan University
91 Beloit College
92 Minneapolis College of Art and Design
93 Goucher College
94 Hampshire College
95 Swarthmore College
96 Berry College
97 Muhlenberg College
98 Franklin and Marshall College
99 Rhodes College
100 Wittenberg University
101 Hobart College
102 Lewis and Clark
103 Berea College
104 Hartwick College
105 Manhattanville College
106 Lake Forest College
107 Curtis Institute of Music
108 California College of the Arts
109 Cleveland Institute of Music
110 New College of South FL
111 Sewanee—University of the South
112 Birmingham Southern college
113 Linfield College
114 College of Wooster
115 Allegheny College
116 Wabash College
117 United States Coast Guard Academy
118 United States Merchant Marine Academy
119 Corcoran College of Art and Design
120 University of Mary Washington
121 Hampden – Sydney College
122 Fashion Institute of Technology
123 Hood College
124 Elizabethtown College
125 Millsaps College
126 Baldwin – Wallace College
127 St Michael’s College
128 Gustavus Aldolphus
129 SUNY—Geneseo
130 New England Conservatory of Music
131 Gettysburg College
132 Hendrix College
133 Smith College
134 Whitman College
135 Olin College
136 Guilford College
137 School of Visual Arts
138 Trinity College
139 Southwestern University
140 St. John’s College
141 College of New Jersey
142 Wheaton College MA
143 St Lawrence University
144 Eugene Lang College of New School U.
145 Susquehanna University
146 Westmont College
147 Lawrence University
148 University of Minnesota Morris
149 Hillsdale College
150 Bennington College
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The complete report, including short term and long term change, rankings by state, and complete PQI index is available for $998. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
Summer/Spring 2010
Top 150 Universities
Rank
1 University of Michigan—Ann Arbor
2 Harvard University
3 University of Chicago
4 University of California—Los Angeles
5 Stanford University
6 Massachusetts Institute of Technology
7 University of Texas—Austin
8 Princeton University
9 Yale University
10 Columbia University
11 Washington University in St. Louis
12 Cornell University
13 University of California—San Diego
14 University of California–Berkeley
15 University of Wisconsin—Madison
16 Pennsylvania State University
17 University of Washington
18 Duke University
19 University of Pennsylvania
20 Johns Hopkins University
21 New York University
22 Virginia Tech
23 University of Virginia
24 University of Minnesota
25 University of Rochester
26 Michigan State University
27 University of California — Davis
28 Boston University
29 Purdue University
30 University of Connecticut
31 University of Florida
32 University of North Carolina—Chapel Hill
33 Ohio State University—Columbus
34 University of Kentucky
35 California Institute of Technology
36 Indiana University—Bloomington
37 University of Arizona
38 Rutgers, the State University of NJ
39 Northwestern University
40 University of California—Santa Cruz
41 Arizona State University
42 Carnegie Mellon University
43 University of Southern California
44 University of Colorado—Boulder
45 University of Georgia
46 University of Iowa
47 Georgia Institute of Technology
48 University of Illinois—Urbana – Champaign
49 Boston College
50 Georgetown University
51 University of Notre Dame
52 Tufts University
53 University of Pittsburgh
54 Emory University
55 University of South Carolina—Columbia
56 Vanderbilt University
57 University of Delaware
58 University of California—Santa Barbara
59 Texas A&M University
60 Dartmouth College
61 Syracuse University
62 University of Phoenix
63 Brown University
64 American University
65 Iowa State University
66 University of Missouri—Columbia
67 University of Miami
68 University of New Hampshire
69 George Washington University
70 University of Kansas
71 University of Oregon
72 University of California—Irvine
73 University of Oklahoma
74 University of Maryland—College Park
75 Loyola University Chicago
76 Tulane University
77 Washington State University
78 North Carolina State University—Raleigh
79 Case Western Reserve University
80 Kansas State University
81 Northeastern University
82 Auburn University
83 University of Alabama
84 Drexel University
85 Baylor University
86 University of Massachusetts—Amherst
87 Fordham University
88 Wake Forest University
89 DePaul University
90 Villanova University
91 Rice University
92 Brigham Young University—Provo
93 University of Vermont
94 Howard University
95 University of California—Riverside
96 Clemson University
97 Colorado State University
98 Chapman University
99 University of Tennessee
100 Brandeis University
101 University of Arkansas
102 Santa Clara University
103 Marquette University
104 Rochester Inst. of Technology
105 Southern Methodist University
106 University of Redlands
107 University of San Diego
108 University of Dayton
109 Hofstra University
110 Lehigh University
111 St Louis University
112 Rensselaer Polytechnic Institute
113 Yeshiva University
114 Pepperdine University
115 Gonzaga University
116 SUNY—Stony Brook
117 Tuskegee University
118 University of Denver
119 College of William and Mary
120 Illinois Institute of Technology
121 James Madison University
122 Howard University (DC)
123 Kaplan University
124 Stetson University
125 University of the Pacific
126 CUNY-City College
127 Texas Christian University
128 Fairfield University
129 Loyola University New Orleans
130 Binghamton University
131 Catholic University of America
132 University at Buffalo—SUNY
133 Elon University
134 Seattle University
135 CUNY-Brooklyn
136 New Jersey Institute of Technology
137 Stevens Institute of Technology
138 Colorado School of Mines
139 Capella University
140 Morgan State University
141 Truman State University
142 Evergreen State
143 Clarkson University
144 Mills College
145 University of Tulsa
146 Clark University
147 Rose-Hulman
148 Quinnipiac University
149 Worcester Polytechnic Institute
150 CUNY-Baruch
152 Miami University—Oxford
153 Michigan Technological University
154 University of Dallas
155 University of Missouri—Rolla
156 Cal Poly—San Luis Obispo
157 Dillard University (LA)
158 University of San Francisco
159 Florida A&M University
160 Xavier University of Louisiana
161 Loyola Marymount University
162 CUNY-Hunter College
163 The Citadel
164 CUNY-Queens
165 University of Utah
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The complete report, including short term and long term change, rankings by state, and complete PQI index is available. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu
Austin, TX December 8, 2009 – The Global Language Monitor today announced the immediate availability of the TrendTopper MediaBuzz College and University Rankings.Unlike other college guides, it is published twice a year, with spring and fall editions.This means that readers can make crucial decisions using information from near real time rankings.The data for the current edition is accurate as of November 1, 2009.The 73-page guide is available for download from the Global Language Monitor site.
The guide uses exclusive TrendTopper MediaBuzz™ analyses of the nation’s colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings are also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.
“TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left or right-leaning professors, and all the rest,” said Paul JJ Payack, the president of Global Language Monitor.“The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.”
Institutions are ranked by overall presence, and how quickly they are moving over the short and long-term.In addition, the study reveals the actual scores that separate the Top 225 Colleges and Universities from one another.In addition, the schools are ranked by their position in their state.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, which were included in the College category with the exception of the online universities, which was assigned to the University category.
In the University category, the University of Michigan moved up three places to the top spot, while Harvard saw a decline in Media Buzz citations of some 20%. Other major movers include MIT jumping from No. 16 to No. 2 and North Carolina, another public ivy, movinginto the Top Ten, with California—Berkeley moving from No.10 to No. 6.
In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9.
The Top Specialty schools listed in their categories as well as overall rank are listed below.
• Top Business school was Babson College was the Top Business (67 overall, college).
• Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
•Top Engineering school was The Cooper Union (38 overall, college).
• Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
•Top Online/For Profit University was the University of Phoenix, USA (37 overall, university).
• Top Christian was Wheaton College, IL (16 overall, college),
• Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).
The 73-page guide is available for download from the Global Language Monitor site.The cost is $29.95.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).
The current estimate for the number of words in the English Language stands at 1,002,116.
For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
The Global Language Monitor included specialty schools for the fall 2009 rankings, such as Art, Business, Design, Music and Engineering schools, as well as online and for-profit universities.
All specialty schools were included in the College category with the exception of the online university and for-profit universities, which was assigned to the University category.
Best of Class (BOC) Among the specialty schools:
• The Top Business school was Babson College was the Top Business (67 overall, college).
• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
• The Top Engineering school was The Cooper Union (38 overall, college).
• The Top Music Schools were the Juilliard School (50 overall, college), the New England
Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
• The Top Online University was the University of Phoenix, USA (37 overall, university).
• The Top Christian was Wheaton College, IL (16 overall, college).
• The Top Military Academies were the United States Naval Academy (20 overall, college), Virginia Military Institute (40 overall, college), the United States Military Academy (48 overall, college), The Citadel, SC (54 overall, university) and the United States Air Force Academy (61 overall, college).
Best of Class (BOC) among Colleges and Universities:
• Top University was University of Michigan
• Top College was Wellesley College
• Debuting on any list at Highest Rank: Eugene Lang College of New School University
For the Spring 2011 TrendTopper MediaBuzz Rankings, go here.
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MIchigan and MIT displace Harvard atop Media Buzz Ranking
—Harvard declines 20%; endowment troubles cited
—Public Ivies and Technology-focused institutions thrive
Wellesley tops Colorado and Williams among colleges
—First Women’s College atop Liberal Arts Rankings
—Liberal Arts colleges hold their own on Media Buzz
First Rankings to Include Online, Business, Tech Hybrid, Art, Design and Music Schools
Colleges Ranked by State
Austin, Texas November 9, 2009. In an exclusive TrendTopper MediaBuzz™ analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s Top 200 colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.
In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund. Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California—Berkeley moving from No.10 to No. 6.
In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9. Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.
“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their ‘brand equity’.”
Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.
The Top Specialty schools listed in their categories as well as overall rank are listed below.
• The Top Business school was Babson College was the Top Business (67 overall, college).
• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
• The Top Engineering school was The Cooper Union (38 overall, college).
• The Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
• The Top Online University was the University of Phoenix, USA (37 overall, university).
• The Top Christian was Wheaton College, IL (16 overall, college),
• The Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).
The Top Twenty-five Universities are listed here.
1 University of Michigan—Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California—Berkeley, CA
7 University of Wisconsin—Madison , WI
8 Stanford University, CA
9 University of North Carolina—Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California—Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California—San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University—Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA
The Top Twenty-five Colleges are listed here.
1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR
The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009
The complete report is available for download from GLM’s site.
The report includes:
125 Top Universities
100 Top Colleges
Change in the rankings over time
The PQI Index number for each school to better understand relative rankings
Ranking by Momentum (Yearly and 90-day snapshots)
Rankings by State
GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.
The Global Language Monitor provides the TrendTopper Reputation Management Service that helps institutions differentiate themselves among their competitors. For more information, go to www.TrendTopper.com.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).
For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Wisconsin, Cornell, Princeton, Yale, and Berkeley in Top Ten
Exclusive Internet-based College and University Rankings
Austin, Texas. April 9, 2009. In an exclusive TrendTopper MediaBuzz analysis, the Global Language Monitor (www.LanguageMonitor.com) has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. The analysis is the only college ranking including Social Media.
The analysis was concluded in early April. The measurement period began 12/31/2008. Several interim ‘snapshots’ were also made during the period to determine momentum and velocity. Momentum is defined as change since the last day of 2008; velocity is defined as movements over the preceding 30 days.
Universities — Spring 2009Rank1
Harvard University, MA
2
Columbia University, NY
3
University of Chicago, IL
4University of Michigan—Ann Arbor, MI5
Stanford University, CA
6University of Wisconsin—Madison , WI7
Cornell University, NY
8
Princeton University, NJ
9
Yale University, CT
10University of California—Berkeley, CA11University of Pennsylvania, PA 12University of Washington, WA13University of California—Los Angeles, CA 14
Johns Hopkins University, MD
15
Duke University, NC
16Massachusetts Institute of Technology, MA 17University of North Carolina—Chapel Hill, NC18
New York University
19
U. of California-San Diego
20
U. of California-Davis
21
Boston University, MA
22Ohio State University—Columbus, OH 23
California Institute of Technology CA
24
Northwestern University, IL
25
University of Texas-Austin, TX
26
University of Florida.FL
27
Boston College, MA
28
University of Virginia, VA
29
Purdue University, IN
30University of Illinois—Urbana-Champaign, IL31
University of Southern California, CA
32
U. of California-Santa Barbara, CA
33
Georgia Institute of Technology, GA
34
University of Georgia, GA
35
Georgetown University, DC
36
Rutgers University, NJ
37
Pennsylvania State University, PA
38
Syracuse University, NY
39
Vanderbilt University, TN
40
Emory University, GA
41
Texas A&M University, TX
42
Carnegie Mellon University, PA
43
U. of California, Irvine, CA
44
Washington University in St. Louis, MO
45
Case Western Reserve, OH
46
Tufts University, MA
47
University of Notre Dame, IN
48
Dartmouth College, NH
49Villanova University, PA50College of William and Mary, VA
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The TrendTopper MediaBuzz ranking are powered by the Global Language Monitor’s Predictive Quantities Indicator, a proprietary algorithm. To learn more about the PQI, click here.
CalTech nips Emory, Boston College, Georgia Tech and Tufts follow
Southern Cal, Rice, Georgetown, Vanderbilt and Brandeis in Top Ten
Exclusive Internet-based College and University Rankings
Austin, Texas. April 7, 2009. In an exclusive TrendTopper MediaBuzz analysis, the Global Language Monitor (www.LanguageMonitor.com) has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. The analysis is the only college ranking including Social Media.
The analysis was concluded in early April. The measurement period began 12/31/2008.
Several interim ‘snapshots’ were also made during the period to determine momentum and velocity. Momentum is defined as change since the last day of 2008; velocity is defined as movements over the preceding 30 days.
The TrendTopper MediaBuzz ranking are powered by the Global Language Monitor’s Predictive Quantities Indicator, a proprietary algorithm.
Bard nips Colorado College, followed by Harvey Mudd, Wesleyan, & St Olaf
Grinnel, Holy Cross, Gettysburg, Claremont McKenna & St Lawrence in Top Ten
Exclusive Internet-based College and University Rankings
Austin, Texas. April 8, 2009. In an exclusive TrendTopper MediaBuzz analysis, the Global Language Monitor (www.LanguageMonitor.com) has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. The analysis is the only college ranking including Social Media.
Colorado nips Williams, followed by Amherst, Williams, Wellesley, and Oberlin
Middlebury, Richmond, Union, Vassar and Bard in Top Ten
Exclusive Internet-based College and University Rankings
Austin, Texas. April 8, 2009. In an exclusive TrendTopper MediaBuzz analysis, the Global Language Monitor (www.LangaugeMonitor.com) has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. The analysis is the only college ranking including Social Media.
The analysis was concluded in early April. The measurement period began 12/31/2008.
Several interim ‘snapshots’ were also made during the period to determine momentum and velocity. Momentum is defined as change since the last day of 2008; velocity is defined as movements over the preceding 30 days.
The TrendTopper MediaBuzz ranking are powered by the Global Language Monitor’s Predictive Quantities Indicator, a proprietary algorithm.
Austin, TX February 25, 2009 – The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education.Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas.TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media.TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.
“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”
Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues.These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,
Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:
•We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?
•How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?
•We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?
•We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?
•We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?
•Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?
College and University Rankings
Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year.The next Internet Rankings will be announced in April, 2009
The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.
TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.For more information, call 1.925.367.7557, emailinfo@GlobalLanguageMonitor.com, or visitwww.LanguageMonitor.com.
First Internet-based College and University Rankings
Austin, Texas, USA. September 19, 2008. In an exclusive TrendTopper MediaBuzz analysis of the nation’s colleges and universities, the Global Language Monitor (www.LangaugeMonitor.com) has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. The rankings include Social Media.
“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school. Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”
The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year.
GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis.GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges.The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base.
Colorado College Tops Williams in College Category; Richmond, Middlebury & Wellesley follow
Harvard nips Columbia in University Category; Michigan, Berkeley & Stanford Follow
Austin, Texas, USA. September 19, 2008. (Updated) In an exclusive TrendTopper Media BuzzTManalysis of the nation’s colleges and universities, the Global Language Monitor (www.LangaugeMonitor.com) has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. This analysis will be updated on a quarterly basis.
In the University category, Harvard nipped Columbia for top spot with Michigan, the University of California, Berkeley and Stanford following. Rounding out the top ten were: the University of Chicago, University of Wisconsin, Madison, Yale, Princeton and Cornell.
Taken as a whole, the University of California system would have outdistanced Harvard for the Top Spot by a wide margin.
In the Liberal Arts College category, Colorado College upset Williams for the Top Spot, while Richmond, Middlebury and Wellesley followed. This is the first time, in any national ranking that a Liberal Arts College from the West ranked in the Top Spot. Rounding out the Top Ten were: Bucknell, Amherst, Oberlin, Vassar, and Pomona College.
“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school. Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”
The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year. The Universities that ranked highest in ‘media momentum’ were: Vanderbilt, Virginia, Emory, Rice, University of Texas, Austin, Washington University in St. Louis, Lehigh, and the Universities of California at Santa Barbara, Irvine, and Berkeley. The Colleges that ranked highest in ‘media momentum’ were: Hamilton College, Pomona, Skidmore, Bard, Gettysburg, Sewanee (University of the South), Furman, Colby, Connecticut, and Colgate University.
.
Rank
Universities — Momentum
Rank
Colleges — Momentum
1
Vanderbilt University
1
Hamilton College
2
University of Virginia
2
Pomona College
3
Emory University
3
Skidmore College
4
Rice University
4
Bard College
5
University of Texas, Austin
5
Gettysburg College
6
Washington University in St. Louis
6
Sewanee, U of the South
7
Lehigh University
7
Furman University
8
University of California, Santa Barbara
8
Colby College
9
University of California, Irvine
9
Connecticut College
10
University of California, Berkeley
10
Colgate University
11
University of Washington
11
Middlebury College
12
University of Illinois, Urbana-Champaign
12
Claremont-McKenna
13
Boston University
13
Carleton College
14
University of North Carolina, Chapel Hill
14
Whitman College
15
California Institute of Technology
15
Trinity College
16
Johns Hopkins University
16
University of Richmond
17
Boston College
17
Colorado College
18
Brown University
18
Bates College
19
Villanova University
19
Wesleyan University
20
University of Michigan, Ann Arbor
20
Harvey Mudd College
.
GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis.GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges.The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base. For more information, call 1.512.815.8836 or email TrendTopper@GlobalLanguageMonitor.com. An in-depth report is available on subscription basis.
First Internet-based College and University Rankings
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Austin, Texas, USA. September 19, 2008. In an exclusive TrendTopper MediaBuzz analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s colleges and universities according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media. The rankings include Social Media such as Twitter and YouTube.
“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school. Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”
The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year.
GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis.GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges.The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base.
Universities:
Harvard bests Columbia; Michigan, Berkeley, and Stanford follow
Chicago, Wisconsin, Yale, Princeton, and Cornell in Top Ten
.
Universities — Fall 2008
Rank
1
Harvard University, MA
2
Columbia University, NY
3
Stanford University, CA
4
University of Chicago, IL
5
University of Michigan—Ann Arbor, MI
6
University of Wisconsin—Madison , WI
7
University of California—Berkeley, CA
8
Yale University, CT
9
Cornell University, NY
10
Princeton University, NJ
11
University of Illinois—Urbana-Champaign, IL
12
University of Pennsylvania, PA
13
Duke University, NC
14
University of Washington, WA
15
Johns Hopkins University, MD
16
New York University, NY
17
Boston College, MA
18
University of North Carolina — Chapel Hill, NC
19
University of Florida, FL
20
Georgia Institute of Technology, GA
21
Massachusetts Institute of Technology, MA
22
University of California—Berkeley, CA
23
Georgetown University, DC
24
University of California—Los Angeles, CA
25
Northwestern University, IL
26
California Institute of Technology, CA
27
University of Southern California, CA
28
Syracuse University, NY
29
Wake Forest University, NC
30
University of California—San Diego, CA
31
Tufts University, MA
32
Carnegie Mellon University, PA
33
Case Western Reserve University, OH
34
University of Rochester, NY
35
Brown University, RI
36
Villanova University, PA
37
University of Notre Dame, IN
38
Tulane University, LA
39
Brandeis University, MA
40
University of Virginia, VA
41
Dartmouth College, NH
42
College of William and Mary, VA
43
Rensselaer Polytechnic Institute, NY
44
Pennsylvania State University, PA
45
Lehigh University, PA
46
University of California—Santa Barbara, CA
47
Washington University in St. Louis, MO
48
Emory University, GA
49
University of California—Irvine, CA
50
Vanderbilt University, TN
.
Taken as a whole, the University of California system outdistances Harvard for the Top Spot by a wide margin.
Universities Momentum
Vanderbilt tops Virginia; Emory, Rice, and UTexas, Austin follow
Washington U. in St Louis, Lehigh, and the Universities of California at Santa Barbara, Irvine, and Berkeley in Top Ten
University momentum is ranked by largest positive changes in citations from all sources on a year-over-year basis.
Bucknell, Amherst, Oberlin, Vassar, and Pomona in Top Ten
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Top Colleges
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Colleges — Fall 2008
Rank
1
Colorado College
2
Williams College
3
Richmond
4
Middlebury College
5
Wellesley College
6
Bucknell University
7
Amherst College
8
Oberlin College
9
Vassar College
10
Pomona College
11
Hamilton College
12
Union College
13
Swarthmore College
14
Colgate University
15
Bard College
16
Carleton College
17
Bowdoin College
18
Connecticut College
19
Colby College
20
US Naval Academy
21
Barnard College
22
US Military Academy
23
Bates College
24
Bryn Mawr College
25
Skidmore College
26
Gettysburg College
27
Davidson College
28
Mount Holyoke
29
Furman University
30
Lafayette College
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College Momentum
College momentum is ranked by largest positive changes in citations from all sources on a year-over-year basis. Atop the college momentum rankings were Hamilton, Pomona, Skidmore, Bard and Gettysburg, followed by Sewanee (University of the South), Furman, Colby, Connecticut College, and Colgate (Hamilton’s neighbor).
