by Linda Moss
Viacom-Led Movie Service Seeks Hefty Digital-Basic License Fee
A new, Viacom-led entertainment network, first announced as a premium service, is instead trying to get traction as a digital-basic channel, with a license fee of $1 to $1.50 per subscriber, according to cable-TV executives.
The monthly license fee floated by the unnamed service is raising eyebrows among cable operators, who are questioning the value -- at that price tag -- of yet another movie-based network.
In April, Viacom's Paramount Pictures, Metro-Goldwyn-Mayer Studios and Lionsgate unveiled plans to launch what they called a "next-generation" premium TV channel and on-demand service. The linear network is slated to debut in the fall next year, with a video on-demand or subscription VOD component rolling out sometime before then.
Mark Greenberg, president and CEO of the tri-studio joint venture, last week declined to discuss his rate card, or even whether his …
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