Tweets
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Loving Amsterdam and
@24reclame#exciting Seems I have have already left my mark on the historic venue! pic.twitter.com/CkPDx5NISu5:53 AM - 7 Nov 13 · Details Flagged (learn more) -
Great Microsoft UK campaign! Persil and Microsoft target mums across Xbox and MSN - Brand Republic News http://www.brandrepublic.com/bulletin/digitalambulletin/article/1191522/persil-microsoft-target-mums-across-xbox-msn/?DCMP=EMC-CONDigitalAM …
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A fifth of all TV viewing is via catch-up or demand. Demonstrating platforms like Xbox are increasingly important http://bit.ly/12Be8gz
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@charlottemc thanks for your time in Cannes and for sharing this, be interesting to read the response... -
#Microsoft and@IPGmediabrands study suggests 45% of consumers are willing to share data in exchange for better ads http://www.thedrum.com/news/2013/06/19/microsoft-and-ipg-study-suggests-45-consumers-are-willing-share-data-brands-exchange … -
'We work with consumers to provide ads that are more engaging & provide better value than current online ads: http://www.marketingweek.co.uk/news/microsoft-and-consumers-co-create-ad-formats/4007098.article …
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Check out my latest blog post on ‘Why it’s time to start listening to our consumers’ http://bit.ly/11YPjiV
#CannesLions -
Audiences need to be engaged based on an understanding of behaviour and intent to create an effective value exchange.
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#Manchester focus: Spotlight on the city's#marketing industries http://thedrum.com/d3j -
Media spending to outgrow rest of UK economy (£65.6bn by 2017) http://adnews.ms/18mWypQ via
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Interesting study >> 80% of men consider themselves on the cutting-edge of technology, compared to 69% of women http://thedrum.com/dWT
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Great Ford campaign now live.Beautifully curated website with the latest on innovation happening now & for the future http://on-msn.com/15lPSmG
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Exclusive first look at some of the new features in Windows 8.1 http://bit.ly/16scI0B pic.twitter.com/SUXpykDfhU
Retweeted by Andy Hart Microsoft6:02 AM - 30 May 13 · Details Flagged (learn more) -
We leverage technology, data & quality content environments to drive audience solutions that are relevant and valuable to brands & consumers
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Audiences need to be engaged based on an understanding of behaviour and intent to create an effective value exchange.
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But Big Data undermines users’ trust, when ads act like they know you, it makes you feel like you’re being stalked! (2/2)
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Big Data is good, we adapt the ad experience for each user to make it more relevant, engaging and effective (1/2)
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Our advertising creates natural interaction which is more intelligent and intuitive, delivering content at the right time and place
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The ad industry can't keep building bigger, more intrusive pop-up ads. It's a law of diminishing returns.
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We look after brand solutions that are invitational and effective across all
#Microsoft platforms - MSN, Skype, Xbox and Bing
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