Following a 5-way competitive pitch, Red Bee Media has been appointed by Ginx TV to create a multi-platform brand identity and on-screen presentation ahead of its planned UK launch.

Launched in 2007, Ginx TV is the only international, multi-language TV channel exclusively dedicated to video gaming, targeted at 12-44 year old casual gamers. Ginx has already launched 24/7 channels in Indonesia and Turkey as well as producing shows for third party broadcasters, including GameFace for Bravo in the UK and Ginx Files for international territories.

Ginx TV aims to do for gaming what MTV did for music. The UK launch, announced at the Edinburgh Festival in August 2010, will be followed by the roll-out of fully localised channels in key global markets.

Ginx TV CEO Michiel Bakker, one of the original founders of MTV Networks Europe, said: “The UK is the mecca of channel branding; the world’s best creative work gets done here and Ginx was over the moon with the quality of pitches we received. Whilst creativity in all the pitches was excellent, it was the seamless integration of high level strategic thinking with outstanding creative execution that made us choose Red Bee. Nice bunch of people too.”