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"it'll be worth it!"

2002

One of the many Internet start-ups in 2002, emerging from what had been Windmill Lane Interactive

windmill lane to the digital hub the four amigoes the sun setting on the dot com boom

Starting off in Windmill Lane, we then moved to The Digital Hub, and became one of the first companies to locate in Ireland's dedicated digital area.

2002

In 2002 Ruth and Liam started Fluid Rock, Tony and Rove were the first two employees and they're still #1 & #2. Over the years we've worked with our former Windmill Lane colleagues, either as employees or contractors, bright creative people.

2002
2003

2003 saw us complete projects across the government, education, banking and newspaper sectors

A common challenge around this time was that the organic growth of websites had rendered them unfriendly and hard to use. 2003 saw us complete projects across the government, education, banking and newspaper sectors, with all our 2003 projects looking to leverage our expertise in user experience (UX).

2003

Our clients had specific audience/user challenges, and we worked with them to analyse the difficulties and develop solutions. Motortax.ie is still around, it might not look pretty anymore (could do with a facelift), but it did make it easy for millions to renew their motor tax without queuing. We designed this interface to work for people who had never been on the Internet in their lives.

2003
2004

By the end of 2004, we had moved
into our Tourism Phase, with
Fáilte Ireland

2004 saw us gain even more momentum, we re-designed MyHome.ie and developed a number of Extranet applications for clients working with distributed teams, The Jamesonway, being the largest of these.

2004

We hired John White as lead designer, a talented illustrator (we like illustrators), he had worked with us on AIB kids the year before, and joined us in time to take up the challenge of Fáilte Ireland, a client we would end up deploying over 60 sites for. We were kept busy, enabling the promotion of Ireland as a destination for the following three years, working on consumer facing and back-office projects.

2004
2005

We continued to grow in 2005, As well as focussing on clients' projects we dedicated staff to a new business Up2Date

computer on

We continued to grow in 2005, and hired a number of new developers and designers. As well as focussing on clients' projects we dedicated staff to a new business Up2Date that we tried to get off the ground. This was our first attempt at trying to get another business up and running, and as with many other Internet start-ups,

2005

we were pipped at the post by someone with a very similar idea. Not to worry, it was all good learning and not all was lost. We continued with our UX consultancy, this year working with another Irish Portal, Unison, advising on their re-design. Plenty of Tourism work with Fáilte Ireland, this year under the Ireland.ie brand.

2005
2006

Both sides of the house, .Net and Open Source were kept very busy in 2006 rolling out Kentico and TYPO3 projects

the fluid rock frock! throat
twitter was launched this year

We moved with the highs and lows of Irish Tourism and rebranded all the sites we'd done the year before to the 'Lets Play' theme. Year of the Ryder Cup in Ireland, so we got to experience the excitement this event brought to Ireland. We started working with S3 Group, it's been a great experience watching them grow over the years and working to adapt their website (built with TYPO3) as their business evolves.

2006

Dipped our toes back into some education projects, including a site for Young Social Innovators, an organisation we hadn't come across before, but that we thought were brilliant. Naoise designed a beautiful site for Islands of Ireland, one of our favourites over the years and also photographed the Team for our new website.

2006
2007

In 2007 most of our projects were about doing business abroad

We worked with Tourism Ireland and Dublin Port to help them reach their international audiences. One of the most interesting projects was with Loyalty Build in Clare, the company that supplies the Supervalu deals started rolling out their model internationally in the Nordics and mainland Europe with our help.

2007
poor ol websites
2008

This was the year that Irish companies started knocking on our doors to complete their online presence

We improved their online applications so that they could conduct business securely, intuitively and end-to-end with their customers. Some projects required us to patch up previously developed sites and get them to work as they should, others afforded us clean slates to build customised solutions that still run their online business.

2008

We say to clients, what does it take for you to open a new physical premises, whatever that is, think of investing the same online. Those who have restructured and invested have succeeded and built strong online businesses with personnel, business process and systems to support. With Wordpress, the emergence of personal blogs resulted in us implementing blogs for a number of Senators in 2008.

2008
the efficient website fixer
spinning wheel
2009

Internet shake-up, out with the Flash and Javascript in vogue again

the heart of the internet

Well due to political indecision, there was very little new business in 2009, and we were lucky to have our regular clients to keep us going. The time we had at the beginning of the year allowed the team take stock of new technologies and developments on the Internet. One example being the 'de-flashing' of the Jameson Whiskey consumer sites around the globe.

2009

Due to the emergence of iPhone and the importance of SEO, Flash was no longer seen as the be all of web design. Introducing Javascript libraries the team successfully delivered updated sites that worked across new technologies. The foundations we laid in 2009 enabled us to develop some of our most innovative work over the coming years.

2009
2010

Complex, bespoke projects in new sectors, that we enjoyed
learning about

idea!

Two exciting projects of significance in 2010. NIVAL, the National Irish Visual Arts Library saw us develop a digital archival system based on International Standard Archival Description ISAD(G).

2010

EDCO Digital was in the education sphere, we worked with The Educational Company of Ireland to provide a content and user management system that allowed teachers bring digital versions for their books up on whiteboards in the classroom.

2010
2011

Growth despite recession with new clients and new team members

sun

2011 saw us work closely with great Irish brands. We rolled out 11 localised websites for Jameson Whiskey around the world, and we worked with Dairygold and their advertising agency to deliver an integrated marketing campaign.

2011

A number of new key team members joined us in 2011, Cáit as project manager, Sinéad as Creative Director, and Dr. Sabine Moebs as our UX, Accessibility & Usability Research Fellow

2010
1 0 1 1 0
2012

Back to the Future, Tourism came knocking on our door again

the three wise men journey to the star of david twinkle twinkle little star!
the moon
Jupiter moon

2012 The Gathering, a government initiative to attract people with Irish connections back to Ireland in 2013 has been to the fore. We've worked with multi-agency and stakeholder teams to deliver the online and mobile applications that support the setting up of Gatherings around the country.

2012

Whether you've worked with us as an employee or as a client over the past 10 years, we couldn't have done it without fluid rock U
A BIG THANKS

2012
end of 2012 time travel back to the start!

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