2 bedroom flat for sale

This is an affluent urban area, where large attractive houses have often been converted into flats. Whilst many do own their home, the proportion of rented accommodation is relatively high.

Those owning their home are likely to be repaying some of the largest mortgages in the country, and a fair number will also own a second property. Around half will be minimising repayments with interest-only mortgages.

People in this area are very highly qualified. They work in professional and senior managerial occupations, with many spending very long hours at work. In these area unemployment has traditionally been slightly lower than average. More recently unemployment has increased, particularly hitting those in professional, managerial and white-collar employment.

Most residents are either young singles or couples. There are very few children and those that are there tend to be under five, which suggests that young families move on from this area.

They invest in a broad range of products including high interest accounts, ISA's and stocks and shares. They are comfortable using the Internet to do their financial research and regularly switch provider of financial services when better deals are available.

Being some of the country's highest earners, they have relatively high disposable incomes. They are generally high spenders and spend more than average on clothing and footwear.

They are the type of people most likely to go skiing in the winter and then take at least one other holiday, which is often long haul. As well as planning their holidays online, they shop extensively on the Internet for food and wine, health supplements, historical or biographical books and items for their flats.

When at home they take advantage of the range of theatre and arts available to them from living in the city. They also enjoy good food and wine both at home and in restaurants. Food may be bought at Waitrose, Sainsbury's or Marks and Spencer.

They are interested in current affairs and are very likely to buy a daily paper, which they probably read as they commute to work. They usually choose from the Guardian, Independent, Times and Financial Times. At the weekend they like the Sunday Times and Observer.

Residents are more likely than average to expect they will become a victim of crime; particularly that they might be burgled or be attacked. There may be occasional problems with noise, rubbish, vandalism, rowdy behaviour and people being intimidated.