Deeplinks Blog posts about Online Behavioral Tracking
This is part one of a two part series on current updates in Do Not Track. Part two will explore issues around default settings in more depth.
As summer wanes, EFF and other digital rights advocates are continuing to fight for Do Not Track, a one-click browser-based signal users can turn on to tell websites not to track their online browsing habits. In this article, we’ll be reviewing recent Congressional hearings about online tracking and discussing a Do Not Track proposal being promoted by EFF, Stanford, and Mozilla.
Senator Rockefeller dismisses "cybersecurity" claims as "red herring"
Follow Thursday's Senate Hearing on Do Not Track Through the EFFLive Twitter Account
Do Not Track (DNT) will be in the news yet again this week. In the wake of Microsoft's decision to ship Internet Explorer 10 with Do Not Track on (DNT-1) by default and following face-to-face negotiations last week in Bellevue, Washington, the Senate Commerce Committee will take up Do Not Track at a hearing on Thursday at 10 am EST.
In recent years, online tracking companies have begun to monitor our clicks, searches and reading habits as we move around the Internet. If you are concerned about pervasive online web tracking by behavioral advertisers, then you may want to enable Do Not Track on your web browser. Do Not Track is unique in that it combines both technology (a signal transmitted from a user) as well as a policy framework for how companies that receive the signal should respond. As more and more websites respect the Do Not Track signal from your browser, it becomes a more effective tool for protecting your privacy.
The fifth W3C meeting on Do Not Track was held in Washington DC last week. While progress has been made on many aspects of the standard for Do Not Track, several deep disagreements remain between privacy advocates and representatives of the online tracking industry.
Most seriously, ad industry representatives maintain that they need to be allowed to continue setting third-party tracking cookies on browsers that send the Do Not Track HTTP header. This coalition of companies say they "only" want to track opted-out users for security purposes, market research, testing and improving their various advertising and tracking products, auditing, copyright enforcement and other "legal compliance" purposes, and "frequency capping" in order to manage online advertising campaigns — but not any other purposes.
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