Topic: Lean Back reading

Having covered tablet reading for a while now, I’m rarely excited by a magazine’s digital bells and whistles anymore. There are only so many times a publisher can insert a video into an iPad issue and claim to be innovative. Yet this month’s digital edition cover of National Geographic magazine truly took me by surprise. [...]

READ FULL ARTICLE

Tags: digital magazine, iPad, leptis magna, libya, magazine, national geographic

The concept of the newspaper is changing drastically for the new Turkish generation born in the 90s. These “digital natives” have been born into a world of new technologies that are now standard for their generation. And compared with the demographics of many countries in the West, this generation represents a very large percentage of [...]

READ FULL ARTICLE

Tags: internet, iPad, media, news, tablets, Turkey

Publishers have invested time and resources into creating beautiful, dynamic iPad apps–only to find that a chunk of their audience still discovers content through the iPad’s web browser. And when readers pull up a magazine’s website through the tablet browser, it can be a frustrating experience: constantly having to pinch and zoom, frequently clicking on [...]

READ FULL ARTICLE

Tags: iPad, iPad ads, magazine, mobile advertising, mobile web, tablet

Following in the footsteps of Barack Obama and music sensation Psy, The Economist‘s digital editor Tom Standage participated in a Reddit “Ask Me Anything” today. The questions posed by the Reddit community ranged from why The Economist has no bylines to what new technologies will soon take over the world. There were also a number [...]

READ FULL ARTICLE

Tags: ama, digital publishing, iPad, reddit, tablet, tom standage

A few weeks ago, I wrote a post for Lean Back 2.0 on how publishers might rethink long-form reading on the desktop computer. I had been blown away by an ESPN.com feature called “The Long Strange Trip of Dock Ellis” about a Pittsburgh Pirates pitcher who threw a no-hitter while on LSD. The piece, with a beautiful [...]

READ FULL ARTICLE

What kind of blog would Lean Back 2.0 be without an end-of-year list? In keeping with this tradition, here are the charts and infographics that best capture what 2012 meant for digital publishing. 1. The growing mobile landscape: Americans are increasingly reading news on their mobile devices. Source: Pew Research Center’s Project for Excellence in [...]

READ FULL ARTICLE

Tags: 2012, ads, iPad, iPhone, smartphones, tablets