MASTERCHEF ON WEEKEND

Nova TV is spicing up WMF
 
Masterchef will also participate at this year’s Weekend Media Festival in Rovinj. The culinary talent show will allow participants to experience various gastro challenges during the lecture breaks at the festival. Mate Janković, member of the jury, will guide the participants through this fun event. Through the contest that will take place on the 21st and 22nd of September, the audience will be able to qualify for the final competition at the end of the day, where the winner will receive an award.

The Masterchef Weekend challenges are as follows:

TEST OF THE SENSES
Sharpen your senses and show us what you know!

COOKING BASICS TEST
Demonstrate your basic cooking techniques with what every culinary masterpiece is created!
The best ones are participating in the challenge called SURPRISE BOX

MASTER OF THE KITCHEN SECRETS
Find out the master of the kitchen secrets from the very best professionals!

SURPRISE BOX
Demonstrate you culinary virtue and win Masterchef awards!

WMF media friends are this year too Nova TV and Dnevnik.hr

The Art of FLIGHT

“The Art of FLIGHT” follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport to unimaginable levels. Brain Farm has gathered an arsenal of the most advanced and progressive filmmaking technology to bring the masses a snowboarding adventure of epic proportions. Filmed on location in Jackson Hole, Alaska, Chile, Aspen, Patagonia, British Columbia and more, FLIGHT brings the viewer along for the perfect blend of adventure/travel drama and high-energy snowboarding action.

From Hunted To Hunter: Lifecycle of EX YU Brands

Lifecycle of EX-YU brands or – one look into hystory of PPP and EPP (Political Propaganda Program and Economic Propaganda Program – eufemisms for comercials in communist Yugoslavia)

Overview of history of advertising in the region, which consist of:

- Presentation of the fact that advertising was not born at the same time as the generation that created it and the fact that advertising was once unthinkable without media, while today the media is unthinkable without advertising;

- Exhibition of probably the biggest collection of posters with J.B. TITO from the Museum of History of Yugoslavia in Belgrade, followed by "commercial programs" of that age from Belgrade Museum of Contemporary Arts. And some more...


Author: Vladimir Čeh, founder of Institute for advertising history

Presentation: How did Istria become "social" region

How did Istrian tourism use the influence of social networks so that they can position the region as an open, comfortable and attractive place, regarding this particular segment.

Assumptions, strategy, goals, implementations of an innovative marketing campaign, as well as statistics and performance: all of that are elements which provide a new point of view when it comes to presenting a destination through digital communication channels.

Presentation: How did Istria become "social" region

Presentation: Basics of "Kakodalogija"

During the selection for the marketing book of the year in Serbia, the president of the jury, Branko Miljuš, noticed that the tv series «Mad Men» caused more interes for our profession than many other professional works. Ivan Stanković's book «Kakodalogija» will cause a similar effect, also having already won the mentioned award. The book talks about the making and development  of the advertising profession in turbulent times of the 90's in a very unusual way.

„Kakodalogija“ is teaching you how to:

•    Spend two million dollars
•    Pay media time with a Harley
•    Cash in a check of 150 000 dollars
•    Collapse
•    Differentiate DRP and GRP
•    Not stating the obvious
•    Being a ćetnik in Sarajevo and survive
•    Start all over
•    Not lie to yourself
•    Understand that life is where you are

A witness of history Vladimir Čeh and the author of the book “Kakodalogija” Ivan Stanković  will take you back in time, transfering experiences valuable for the present and future times.

Prezentacija: Basics of "Kakodalogija"