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Tata Motors-owned Jaguar Land Rover unveiled its luxury sedan Jaguar XJ Ultimate at a whopping priced of Rs 1.88 crore (ex-showroom, Mumbai). The XJ Ultimate is available with an option of 3.0 liter V6 turbocharged diesel engine and 5.0 liter V8 supercharged petrol engine. The engines are mated to eight-speed transmission.

While the 5.0 liter V8 option is priced at Rs 1.88 crore (ex-Showroom Delhi), the 3.0 liter diesel variant will be available with a price tag of Rs 1.78 crore.

The company said, "Based exclusively on the long-wheelbase XJ, the interior changes applied to the Ultimate focus on the rear accommodation, extending the car's limousine remit to provide a fully-appointed luxury business class experience for the most discerning of global customers.” The company is launching the luxury sedan with an eye to increase sales in India. For 2012, it reported 32 per cent growth in sales at 2,393 cars, compared to 1,813 units in the previous year. Last month, the company said it would start assembling a variant of its Jaguar XF in India, thereby bringing down the starting price of the model by over Rs. 12 lakh.

The variant, which would be the second JLR model to be assembled in India, with a 2.2 liter diesel engine would be introduced in India for the first time at an entry price of Rs. 44.5 lakh (ex-showroom, Mumbai) and would be assembled at Tata Motors' Pune facility.

Jaguar's currently available diesel and petrol XF variants with 3.0 liter and 5.0 liter engines are priced between Rs. 57.15 lakh and Rs. 1.03 crore (ex-showroom).