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New England Nike Rugby Kit Launched

15 May 2007

15 May 2007
Today sees the launch of the New England rugby Home and Away kits that will be worn for the 2007/08 season.

Lightweight, tighter, durable and visually striking, the New England Rugby kit is designed to give the team every possible advantage, helping the players meet the varying physical demands of the game in their individual positions. 

Visually, the new kit is strikingly different; incorporating an asymmetric sash at a diagonal running across the front of the jersey and shorts creating a unique version of the St. George's Cross.  A new red away jersey is also being introduced for the first time. 

Tight fitting rugby apparel was introduced by Nike in 2003 to reduce the opportunity to be tackled via the shirt. Through Nike's research, this season sees a further reduction in garment measurements that makes it even more difficult for an opponent to grab a player's shirt. The significant reduction in the number of panels used to make the jersey also aids comfort.

Dri Fit Knit Fabric has been specially engineered to be stronger and more flexible than previous jerseys, while also wicking away sweat.  The new shirt also features an extensively tested gripper print for players, on the torso, when they are carrying a wet ball and, on the shoulders, when locking into the scrum.

Along with the shirt, the shorts and socks have been developed to improve comfort and moisture management for the full 80 minutes of the game.  For the shorts, Nike has used three fabrics; a woven ripstop as the main fabric (ideal for lifting in the line out), a knit fabric for ease of running and kicking and a chamois which helps to keep the players hands dry.

The sock is made up of a mix of lycra and nylon separated into three zones, with the footbed containing coolmax technology to keep the foot drier and cooler than ever before.

Jim Allaker, General Manager, Nike UK & Ireland said: "These jerseys represent all that is special about England and our excellent rugby team.  This bold, new innovative design will inspire both players and supporters alike in what will be an extremely exciting and hopefully successful season ahead for England rugby."

Paul Vaughan, Commercial Director, RFU said: "The England team are delighted with the new Nike England home and away shirts for season 2007/08. This is a major departure from the last few years with some major innovations in terms of performance, look and feel. The players like the design and I hope the fans do to when the home shirt goes on sale on July 5th

Regarding the new red away shirt, Paul Vaughan added: "England have previously worn blue shirts as their away strip but there has never been any historical rationale for doing so, so we asked Nike to come up with a new design and colour and the results are fantastic".

The England team will wear the new home shirt in the Investec Challenge matches against Wales on August 4th, France, August 11th and the new away red shirt against France in Marseilles on August 18th.

You can pre-order the new kits online at rfu.com/therugbystore