Lana Del Rey plays a prostitute in new 'Ride' video, has some old truckers for customers

Swapping her Blue Jeans hottie for some overweight truckers, Lana's latest video features her playing a prostitute in middle American.

The singer's newest on-screen personality - who just 'rides' because it makes her feel 'free' (yeah, make of that what you will) - is, frankly, rather careless.

[ See more: Can't bear to see Lana with old men? Re-watch her Blue Jeans video to see that hottie again ]

Smoking cigarettes in petrol stations, wielding guns at people while wearing a Native American war bonnet, swinging from a tyre swing that appears to be attached to nothing, jumping on motorbikes with strangers and apparently having sex on pinball machines - Lana's new persona clearly needs a lesson in safety.

The video, which is as suitably hipster as it can get, is over ten minutes long and features a short story behind the idea for the song - acted out by Lana, obvs.

Watch the video above - if you can sit through 10mins. Skip to 3:25 for the start of the actual song.

[ See more: Lana Del Rey suffers two wardrobe malfunctions at one red carpet event, bad times ]