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‹ Ahrefs SEO Digest ›
Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay Tweet
In this post Barry Schwartz draws our attention to the changes Google has made to their Google Webmaster Tools, comprising: new navigation reflecting how search works, quicker access to administrative functions (account-level administrative tasks now accessible from the Settings menu), and a new Search Appearance pop-up.
11 Things We Should Never Ever Do In Link Building Again Tweet
According to Erin Everhart, these are the top 11 things (with examples) that we should never ever do for link building again: aiming for quantity over quality, mass article submission, content spinning, ignoring ourselves, buying “advertising” (aka “small text links”), obsessing over anchor text, guest posting to build links, substituting “Content Marketing” for “Link Building”, publishing “no-news” press releases.
Creating Great Experience for SEO Tweet
The author of this article makes a good point saying that, since Google Panda filters are now being integrated to Google’s search ranking algorithm, optimizing your website for experience is gaining importance. Discover some things you can do to improve the level of experience your site can provide to its users.
Real link building requires sales Tweet
The author of this post assumes that, as link earning is too passive, real link building (leading to real results) is a hard pursuit and requires a close approximation to sales (not implying paying for a link though): when dedicated members go out, find targets, and outreach in a personal one-on-one environment.
Do Internal Links Lead To Penguin Slap/Algorithm-Based Penalties? Tweet
The members of this forum thread are discussing the possibility of a website being de-indexed or slapped by the Penguin update due to some over-aggressive internal linking. Though indeed, everything with Google seems to be a shot in the dark these days, looks like it's a definite possibility.
Link Building with the Experts – 2013 Edition Tweet
Ready for some link building tips from the pros? In this article Rae Hoffman represents the latest edition of her Link Building with the Experts series, featuring Aaron Wall, Eric Ward, Julie Joyce, Rand Fishkin, and many other "best minds on link building", sharing their ideas about the state of link building in 2013.