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Marketers have access to more information about their customers than ever before. But the volume of data — Big Data — can be overwhelming. Adobe® Analytics, part of Adobe Marketing Cloud, helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities. View product tour ›
Make real use of predictive analytics with real-time reporting, powerful visualizations, and dashboards that arm you with the insights you need to guide your business.
Put together a comprehensive, multidimensional view of customer segments that you can use to make accurate, timely, and insightful decisions and improve performance.
Measure, analyze, and optimize integrated data from online and offline marketing channels, from high-level trends down to granular data — all in one place.
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Argos uses Adobe Analytics to understand how to invest in new channels and measure their efforts.
Lenovo analyzes terabytes of data in real time, allowing actionable steps to be in place to amplify ROI.
SunTrust Bank uses analytics and targeting in Adobe Marketing Cloud to improve client experiences across digital channels.